This document provides guidance on using social media effectively in everyday life. It discusses finding the right people to follow by using advanced search and listening tools to identify influential contacts. It also recommends setting up alerts, bookmarks, and RSS feeds to efficiently track important discussions and information across social media platforms. The overall message is that taking advantage of online tools can help users strengthen their networks and make the most of their limited time on social media.

1. Social media in the real world.
A practical guide to everyday social media activity

2. ‘Three (and a bit) degrees of separation’

7. Why should I ?

9. Listening

10. Advanced search

11. Advanced Search

12. Alerts

13. Twitter has advanced search too…

14. Advanced Search

15. Social media management tools

16. Twitter management using

17. Listening a little harder…

18. Finding the right person

19. Finding the right person
Finding the right person
Improving your ‘Listening Profile’

20. Once you’ve found your people…
‘Social CRM’

21. Once you’ve found your people…

22. Once you’ve found your people…

23. Once you’ve found your people…

24. ‘Filtering’ – The tools

25. Bookmarking
The tools…

26. Bookmarking – Why?

27. Bookmarking
Read it where I like

29. Bookmarking
Next steps

30. Website watching
RSS – Really simple syndication
A type of standardised ‘web feed’ used to publish frequently updated content—such
as blog entries, news headlines, audio, and video—in a standardized format.
An RSS document includes a full or summarized version of the content,
plus information such as publishing dates and authorship; allowing the content to be
viewed in other locations from the original source.
For content-owners
RSS feeds benefit publishers by allowing them to
syndicate the content they post automatically.
For us
RSS feeds benefit readers by allowing them to subscribe and
receive content automatically using a number of tools called
‘Readers’.

31. Website watching
RSS – Really simple syndication

32. Website watching
RSS – Really simple syndication

33. Website watching
If this, then that…

34. Using existing identities

35. Using existing identities

36. Using existing identities

37. Take this lollipop…

38. Do not disturb

39. Public vs. private
Understanding context

40. New study suggests businesses
should take a conversational
Customers want a conversation
approach to twitter:
on Twitter,
www.linktostory.com
not a series of press releases,
What’s your approach?report
according to new
www.linktostory.com
Making the most of it

42. If it’s so contested…
Why not make your own?

43. Ask first…

44. Why should I ?

45. ‘Three (and a bit) degrees of separation’
The world is connected – so you need to be. The
trick is to make being connected as easy as possible,
get the internet to do the work for you so you can
work smarter and therefore harder in the time you
have as well as the time you’ll create.