We Are Social held an event called Influencer 101 to provide practical advice on working with influencers. The event included case studies from LEGO and Audi. Key lessons from the event include: (1) Create a high-value exchange by offering access or co-creation opportunities rather than just product reviews; (2) Be open to influencer input on campaign approaches; and (3) Set clear expectations, targets, and compensation in writing to professionalize relationships. The LEGO case study demonstrated connecting with influencers in advance, standing out with a creative display, flipping the standard presentation format, and soliciting feedback.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
LOOK NO FURTHER!
Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
LOOK NO FURTHER!
Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Customer Experience Trends for 2017 that will influence how consumers want to...Chantel Botha
What experiences will customers demand from you in future? Lets look at the current trends and speculate about how people will meet their needs in future and how this will impact the design of your brand experience.
View more about what we do on www.brandlove.co.za
Email us hello@brandlove.co.za
Come to our trends workshop!
Trends Innovation Workshop - 14 Feb - Cape Town
http://www.brandlove.co.za/product/customer-experience-cx-trends-2017-beyond/
Trends Innovation Workshop - 16 Feb - Johannesburg
http://www.brandlove.co.za/product/2017-customer-experience-trends-innovation-workshop-johannesburg/
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
In today’s connected culture, earning and maintaining attention is hard.
Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about ‘what’s next.’
Building relationships is about humanity: People respond to being asked for help.. It’s no longer about attention or loyalty, its about a shared sense of purpose. From Tom’s to Patagonia, mission is key.
Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obama’s digital relationship-building operation. He joins Barefoot Proximity’s strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers.
1. How should marketers and movements think about strategy in today’s digital climate? Do traditional funnels and channel thinking still matter?
2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale?
3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers don’t matter?
Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Customer Experience Trends for 2017 that will influence how consumers want to...Chantel Botha
What experiences will customers demand from you in future? Lets look at the current trends and speculate about how people will meet their needs in future and how this will impact the design of your brand experience.
View more about what we do on www.brandlove.co.za
Email us hello@brandlove.co.za
Come to our trends workshop!
Trends Innovation Workshop - 14 Feb - Cape Town
http://www.brandlove.co.za/product/customer-experience-cx-trends-2017-beyond/
Trends Innovation Workshop - 16 Feb - Johannesburg
http://www.brandlove.co.za/product/2017-customer-experience-trends-innovation-workshop-johannesburg/
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
In today’s connected culture, earning and maintaining attention is hard.
Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about ‘what’s next.’
Building relationships is about humanity: People respond to being asked for help.. It’s no longer about attention or loyalty, its about a shared sense of purpose. From Tom’s to Patagonia, mission is key.
Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obama’s digital relationship-building operation. He joins Barefoot Proximity’s strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers.
1. How should marketers and movements think about strategy in today’s digital climate? Do traditional funnels and channel thinking still matter?
2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale?
3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers don’t matter?
Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
Mangiare è da sempre un'azione condivisa, ma la natura conviviale del cibo è oggi amplificata dai social media. Ecco perché, sempre più spesso, i brand in ambito food and beverage scelgono di attivare una conversazione continuativa con le persone. Percorriamo cinque ragioni per cui social media e cibo vivono bene insieme e cinque trend che caratterizzano oggi il settore.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
Creating A Healthy Influencer Marketing ProgramEmre Ersahin
For years and years companies have tried hard to create & manage brand ambassador communities. Some did it, most could not. Here is a presentation on the common denominators of those successful programs that did it.
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
Tendance Marketing digital 2016 : le video marketingSWiTCH
78% des 15-24 ans consomment de la vidéo en ligne et 71% des entreprises américaines ont prévu d'augmenter leur budget consacré à la vidéo en 2016. Riposte au blocage des publicités, évolutions techniques et développement du streaming native, nous vous présentons les clés pour décrypter ce phénomène, les enjeux, les meilleures pratiques à adopter et les erreurs à éviter.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
Your personal brand is a representation of you and your work.
Personal branding is about how people perceive you and what they think when they hear your name. It’s becoming increasingly important that your personal image fits into a brand that appeals to potential customers, industry followers and other brands in your space.
In this guide, we’ll go over 10 ways to build a strong personal brand so you can build your career and company online.
✅ Create an attractive, professional-looking website and blog
✅ Make a personal logo that is unique to you
✅ Develop your own voice – don’t copy what other people are saying
✅ Be consistent with the way you present yourself on social media
✅ Stay up-to-date with industry trends so you’re always in the know
✅ Create an attractive, professional-looking website and blog
✅ Collaborate with other brands
✅ Maintain a tight focus
✅ Manage your expectations
✅ Tell stories
Considering Influencer Marketing for Your Brand? Here Are 5 Things to Keep in...fancall
A rapidly increasing number of brands have been incorporating influencer marketing into their growth strategies. And for good reason. Influencers, also known as content creators, are known for their authentic content and genuine opinions. This can translate to better engagement, performance, and conversion rates.
För mig som "early adopter" av sociala media känns social selling mer som ett sätt att vara än en uttänkt strategi. Att stötta och hjälpa mina kontakter är naturligt och jag tror själv att det är nyckeln till framgång!
Presentation for BUPRSSA's 2015 PR Advanced Conference: Breaking Boundaries breakout session, Content Creation and Viral Marketing.
This presentation shows how content goes from the mind of a creative to its various platforms and gives some best practices in getting content to go viral.
11 ways to build your brand on social mediaCDRealEstate
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
There are hundreds of ways to approach influencer marketing, but not all will be effective. Missing just one step can mean your hard-earned money goes to zero.
Don't overthink it—adopt this free Influencer Marketing Strategy for Small Business instead. It provides a clear roadmap for selecting the right influencers to market your product and outlines the essential steps for a partnership that can boost your sales immediately.
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Maximising Your Brand's Digital PR Impact: Strategies for Success and Creativ...Sarah Fleming
This talk will cover the complete process behind running successful and creative digital PR campaigns, from generating ideas to measuring impact.
Sarah will be delving into the key tactics around tailoring your PR strategy to achieve the best results – whether or not you engage with an agency or want to keep efforts in-house.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
We compiled this list of “Twelve Marketing Musts for 2012” to inspire and even validate other marketers within our industry. These marketing musts (or “suggestions”) are what many companies are currently exploring or already doing. What the “musts” have in common is that each will accelerate your two-way marketing strategies, allowing you to fully realize the benefits of engagement.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Unprecedented? - How is Covid-19 changing the way we behave online?We Are Social
Unprecedented? is a three-part webinar series produced by We Are Social's global network which explores how Covid-19 is changing the way we stay connected, entertained and informed.
We Are Social - Creating in a crisis - Influencer-Marketing in DeutschlandWe Are Social
Influencer und Creator haben in dieser Zeit einen besonderen Stellenwert - nicht nur für Marketingkanäle, sondern auch, um im engen Kontakt mit ihren Followern zu bleiben. Ihnen zuzuhören und gleichzeitig diese auch über das Weltgeschehen aus ihrer Perspektive zu informieren und für das Thema zu sensibilisieren. Trotzdem berichten viele, dass sie derzeit finanzielle Einbußungen machen. We Are Social sprach mit drei in Deutschland lebenden Influencern aus verschiedenen Industrien, um herauszufinden, inwiefern sich ihre Arbeit verändert hat. Inwiefern die Krise Einfluss auf ihre Content Erstellung nimmt und wie Marken bestmöglich auch in ihrer Zusammenarbeit mit den Creators auf diese Veränderungen eingehen können.
We Are Social | Do The Right Thing: The role of social in COVID-19We Are Social
As we navigate this new situation in real time, people are reaching out through social media for guidance, ideas, distraction and comfort.
We have been monitoring the impact of COVID-19, and the role social media can play across the world, across our Global network. From our offices in China and Italy, markets who are further ahead in the pandemic, we are given a glimpse at how consumers needs are changing and what to expect next.
Social has a significant role to play in helping brands to stay relevant and present in the life of their consumers. Now is a time to act, but also to plan ahead.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. THE IMPORTANCE OF INFLUENCE
Influencer marketing has become professional – and 2016 is the time for marketers to recognise and
respect this.
On 22nd March 2016, in partnership with Crimson Hexagon, we held Influencer 101 at our London
HQ, part of our 101 series. The 101 events are designed to inspire and inform an audience of brands and
agencies on how to take advantage of outlying marketing disciplines and opportunities. So far we’ve had
VR, Gen Z, Live Tweeting and Instant Messaging 101s.
This time, we gave the audience practical advice on working with influencers, heard brand case studies
from LEGO and Audi, Poppy Dinsey and Copa90 joined us to share their thoughts on life as an influencer
and we heard insights from leading network for social media creators, Niche.
If you missed the event, don’t worry. Here are some of the highlights.
3. What to look for in an influencer
We Are Social’s checklist covering what to look out for when building an
influencer relationship.
1. Love for the brand - look for someone who’s openly demonstrated
support for your brand already.
2. Content creator - someone who creates the right kind of content for
you; whether that’s words, images or something else entirely.
3. Social reach - doesn’t always have to be huge, but should be
significant.
4. Other brand affiliations - does their current level of brand
endorsement already seem to high? Look for any relationships
with competitors too.
5. Do they share brand values? Look for synergy with your
brand across their general views and opinions.
6. Appeal to target audience - there’s no point building a
relationship with someone with huge reach amongst the
wrong demographic. Assess their communities carefully.
4. What an influencer looks for in a brand
Influencer Poppy Dinsey shared her checklist for building an effective
relationship with a brand.
1. Longevity - consistency is important - work with less brands,
for a longer time period.
2. Exclusive content - no-one wants to see a product that’s been
covered to death on other blogs.
3. Something that engages and rewards readers.
4. Something that builds on existing loyalties - working with
brands the influencer already loves can ensure a natural
relationship; real fans make better ambassadors.
5. Clear communication from the get-go - be clear about your
expectations, in writing. Influencers are professionals
and expect nothing less.
5. Lesson 1: Create a high value exchange
Today, a high value exchange is what matters most to influencers,
whether this is access to experts, behind the scenes content or a
genuine opportunity to co-create. They’re more interested in this
than product reviews and testing.
There can be an opportunity for a brand and influencer to work in
collaboration to build each others’ profile and credibility. We heard
the example of Roman Kemp, presenter of adidas’ highly successful
Gamedayplus series. Roman wasn’t well known before taking the
helm at the show, but he loves football, is confident and had all the
right attributes to become a star.
Instead of turning to someone with a bigger profile, adidas
invested in and trusted him, and he’s been a crucial part of
Gamedayplus’ success. In return, his profile has increased
dramatically as a result of this big break.
6. Lesson 2: Be open to taking a new approach
Working with influencers isn’t the same as enlisting a celebrity
ambassador. It’s much more of a two-way relationship. The best
influencer collaborations are created when brands reach out
early when they’re developing a strategy, rather than sending a
complete brief.
There’s a reason influencers are influential - they know their
audience and have built up a sizeable, engaged community for a
reason.
Don’t expect your way is going to be the right way for them and
be prepared to throw away (or at the very least, accept edits) to
your script.
7. Lesson 3: Don’t shy away from paperwork
A number of the speakers touched on the professionalism of
influencer marketing and what these means for brands who
want to start working with them.
When brands set out to build a commercial relationship with
an influencer, start by being clear about what you’re hoping
to achieve. Set targets, in writing, and don’t be afraid to be
detail oriented when it comes to talking about what you
expect and what you’re offering in return.
Timelines are important. Most influencers will be working on
multiple brand projects at a time, and they won’t want all
their sponsored content to come out at once. Likewise,
brands spending money won’t want their content to be lost in
a stream of sponsored posts.
And remember; it’s not awkward for influencers to talk about
money. They’re used to it - you can and should bring it up. Be
clear about your budget and what you expect for it.
8. Brand case study: Audi
To launch the new Audi A4 on social, it enlisted some of the UK's
most talented Instagram influencers. Audi handed them the keys
to an A4 for the day, and asked them to experience these fantastic
new machines and then shoot them on their own terms.
This is where influencers shine. Their highly engaged audiences
won’t put up with anything average, so the talent themselves are
as discerning when accepting a brief as the client are in signing off
on the content. They have to be; otherwise they (both) label
themselves as spammy – which no one wants.
The output for the campaign was glorious. All of the
Instagrammers brought a unique story and aesthetic to the table,
from high-end architectural focus to urban grunge, London
fashion and everything in between, reaching an audience of over 9
million people.
9. Brand case study: The LEGO Group
When attending influencer conference Hive, LEGO made sure they
stood out amongst the influencer community in attendance with the
following steps.
1. Make a connection: LEGO made sure they knew who was
attending the event and connected with them on social media
in advance, both publicly through their brand channels and
on a personal level within a private Facebook group. These
pre-existing relationships meant influencers at the event
sought them out.
2. Stand out - at the event LEGO grabbed attention by creating
the brand logo out of Duplo, generating a talking point.
3. Flip the script - at their brand session, LEGO didn’t follow the
standard approach of talking at influencers, instead they
used it as an opportunity to ask what matters to them.
Heated debates and conversation generated fascinating
insights and were far more enjoyable for the attendees.
4. Listen and learn - LEGO asked influencers for feedback,
making sure that they knew the brand wasn’t solely
focused on what it wanted to achieve, but also what the
influencers themselves were getting out of the event.
10. To find out more about We Are Social’s forthcoming events,
visit our Eventbrite page.
11. WE ARE HIRING
Senior Creative
Mid-Weight Creative
Get in touch: joinus@wearesocial.net