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Name: omkar patil, FY MMS Batch: B
Bata India is the largest retailer and leading manufacturer of footwear in India and
is a part of the Bata Shoe Organization. Incorporated as Bata Shoe Company Private
Limited in 1931, the company was set up initially as a small operation in Kon Nagar
(near Calcutta) in 1932. In January 1934, the foundation stone for the first building
of Bata’s operation - now called the Bata. In the years that followed, the overall site
was doubled in area. This township is popularly known as Bata Nagar. It was also
the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001
certifications. The Company went public in 1973 when it changed its name to Bata
India Limited. Today, Bata India has established itself as India’s largest footwear
retailer. Its retail network of over 1375 stores give it a reach coverage that no other
footwear company can match. The stores are present in good locations and can be
found in all the metros, mini-metros and towns. Bata’s smart looking new stores
supported by a range of better-quality products are aimed at offering a superior
shopping experience to its customers. The Company also operates a large non retail
distribution network through its urban wholesale division and caters to millions of
customers through over 30,000 dealers.
Vision Statement
 To grow as a dynamic, innovative and market driven domestic manufacturer
and distributor, with footwear as our core business, while maintaining a
commitment to the country, culture and environment in which we operate.
 Bata India wishes to reposting itself as a market driven, fashion, conscious
lifestyle focusses on variety of customer groups
Mission Statement
 To be successful as the most dynamic, flexible and market responsive
organization, with footwear as its core business.
 Bata will provide its product and services to all the age groups in the
community. Will also provide the finest quality through customers
involvement
Organization structure – Bata India limited
Company Description: BATA INDIA LIMITED is located in Gurgaon, Haryana,
India and is part of the Footwear Manufacturing Industry. BATA INDIA LIMITED
has 4,913 total employees across all of its locations and generates $424.22 million
in sales (USD). There are 167 companies in the BATA INDIA LIMITED corporate
family.
Bata India ltd. Is engaged in the business of manufacturing and accessories through
its retail and wholesale network. The company operates in two segments -1.
Footwear & 2. Accessories and investment in joint venture for surplus property
development. Its product includes leather footwear, rubber/canvas footwear &
plastic footwear.
Bata is Found in all mini metro and town. Bata has a very strong distribution
network. Bata has the cost advantage and is able to manufacture a huge range of
footwears at a very affordable price. Bata has positioned itself really well as a
fashionable yet affordable footwear brand
Board of directors
Mr. Ashwani Windlass
Mr. Ram Kumar Gupta Director
Ms. Anjali Bansal
Mr. Ashok Kumar Barat
Mr. Ravindra Dhariwal
Mr. Rajeev Gopalakrishnan
Mr. Alberto Toni
Name and designation
Chairman & Ind.Director
Finance & CFO Mr. Akshaya
Chudasama Independent Director
Independent Director
Independent Director
Independent Director
Managing Director
Non-Executive Director
Mr. Sandeep Kataria Whole Time Director & CEO
Human resource Head of Bata India
Kanchan chehal is the Head of Human resource at Bata India ltd.
Ms. Kanchan Chehal joined Bata India Limited as Head – Human Resources in
December 2019 from Xerox India Pvt. Ltd. where she was working as Executive
Director – Human Resources, leading HR Operation for the Asia Pacific Region.
Her career spans over 2 decades in Human Resource Management across business
sectors including Technology, IT&ITES, Sourcing, FMCG, Telecom and Service
industries with 25 years of experience in the HR domain.
Prior to Bata, at Xerox she was part of the management team as the HR Operation
Leader - Asia Pacific responsible for all Xerox Entities in the Region covering Go-
To-Market Operations, Global Business Shared Services centers, Delivery and
Procurement organizations.
Prior, she worked with GAP Sourcing, as Senior Director-Human Resources
covering South East Asia under her remit.
In her earlier career journey, she has worked with other organizations of repute such
as PepsiCo International, Bharti Airtel, Inter Globe and Usha India in various
roles wherein she led Leadership Development, Careers and
SuccessionPlanning, designing, and delivering HR policy frameworks, robust
Talent Management, and key HR interventions.
Her expertise in conceptualizing and delivering HR strategy frameworks,
Organization Design, driving reward and recognition programs and training and
development span many years. She believes in strong HR
Business Partnering, building careers, driving transformation projects and on
continuous learning.
She holds a PGDBM in Human Resources from the Indian Institute of Planning &
Management, New Delhi and BA History (Hons) from St. Stephen’s College, Delhi
University.
Bata India Jobs Recruitment 2021
Bata India inviting applications for the positions of Bata showroom staff, Bata
companytraining, Marketing team, companyEmployees various postIT and non IT,
Sales and marketing, Factorystaff, Driver, Computer operator, Area sales manager,
Mechanical engineer, Head HR, Service Engineer, Production Manager, Planning
Engineer, Supervisor, electrical engineer, sales consultant, Field Executive, team
leader, sales executive, engineer/ senior engineer, territory Manager sales, service
Adviser, automotive service Adviser Vacancy At 5335 Postand Eligible candidates
can apply for the positions.
Two prominent positions appointed
Mr. Alberto Toni - Non-Executive Non-Independent Director
Ms. Vidhya Srinivasan- Director Finance and CFO
HUMAN RESOURCE PLANNING
Bata India ltd has a separate department to manage human resource of the
organization that is responsible to systematically reviewing human resource
requirements to ensure that required number of employees, with the required skills
is available when needed. They prefer the internal employees for the recruitment
over the external recruitment and a forecast for the supply of human resource within
the organization. They use skills inventory for middle management and they use
replacement charts for operational level employees
1. The fiscal year or the financial year that starts from April to march is considered
to be as one year.
2. The Human Resourcedepartment makes an organization chart for each and every
department in the organization.
RECRUITMENT AND SELECTION PROCESS
The recruitment and selection are the major function of the human resource
department and recruitment process is the first step towards creating the competitive
strength and the strategic advantage for the organizations. recruiting process
involves a systematic procedure from sourcing the candidates to arranging and
conducting the interview and requires many resources and time
Recruitment
Bata India ltd is a traditional organization and it has got very inflexible culture and
it does not believe in outsourcing its recruitment process. moreover, it does not use
either the electronic media or the print media advertise its vacancies. however,
exceptions and they sometimes recruit peoples from educational institutions. They
are following unusual employment opportunity and -informative action strictly as
they do not discourage in any department and exceptionally, they use university
recruiting as for their external recruitment. They are following the internal
recruitment method and for this purpose they do job posting
Recruitment needs are of Three Type in Bata India ltd
 planned i.e., the needs arising from changes in organization and retirement
policy.
 Anticipated needs are those movements in personnel, which an organization
can predict by studying trends in internal and external environment.
 unexpected resignation, deaths, accidents, illness nation, deaths, accidents,
illness give rise give rise to unexpected needs.
Selection:
selection is the process ofevaluating the "publications, experience, skill, knowledge,
etc., of an applicant in relation to the requirement of the job to determine his
suitability for the job. Theselection procedureis concerned with securing concerned
with securing relevant information from applicants and selecting the most suitable
among them, based on an assessment of how successful the employee would be in
the job, if he were placed in the vacant position
The selection process inBata India ltd., They select people onthe people onthe basis
of their qualification and skills in order to meet the strategic business goals of their
business. They also strictly follow the equal employment opportunity and -
affirmative action policies during the selection process
Steps in selection process
1. Receiving the CVs
They are receiving CVS from the interested candidates only, they accept
hardcopies of cv or personal cv, they do not entertain cv via post or an email
2. Preliminary& interview’s:
They used to eliminate thosecandidates who do notmeet the minimum criteria
laid down by the organization. The skills, academic and family background,
competencies and interests of the candidate are examined during preliminary
interview. preliminary interviews are conducted from individual headed by
the assistant Human Resource manager
3. Panel interview
They conduct unstructured panel interviews of the eligible employees.
Background investigation
like every other organization Bata India ltd also wishes to ensure that it hires
respectable and reputable employees for this reason it investigates the past record of
each and every employee before the final selection
Final selection by the line manager
Based on all information gathered during the recruitment and selection process,
including resumes, interviews, test results, background and reference checks, and
advice of the selection team, decide which candidates best satisfies the pre-
established requirements of the established requirement of the vacancy
documenting the selection process and final hiring decision should be completed
decision should be completed prior to any offer of employment in the event of a
grievance or other action resulting from the hiring process, comparisons of
applicants developed and noted after an offer are generally not admissible in after an
offer are generally not admissible in supporting the final decision
Placement on the job
Person specification is of equal importance to the job description and informs the
selection decision. The person speciation details the skills, experience, abilities and
expertise that are required to do the & job
The person specification details required by Bata India Ltd are
 Knowledge (including necessary qualifications)
 Skills and abilities
 Experience
 Aptitudes
 Qualifications
Training, Learning & Development
Transformation of Retail Training Academy (RTA) - During the year under
review, Bata undertook a deep dive into BATA competencymodel and also worked
extensively to transform and expand our Retail Training Academy (RTA) into Bata
Training Academy (BTA). This initiative helped us widen our training vertical to
not only retail but also to cover our Institutional & Distribution Business,
Manufacturing, and other specialist training needs through the organization. In this
endeavor, Bata have partnered with a specialist organization to provide holistic,
multidimensional, technology driven and future Retail ready competency-based
sales and operation trainings to our DM and above population through a Train the
Trainer approach, who then will lead these training programs cascadewith our field
workforce ahead through the course of the next few years
Online Learning Programs - iGROW platform- During lockdown, Bata
commitment towards the employee development continued and we shifted our focus
to online learning platform iGROW. Bata expanded online learning catalog of
courses from50 to 100+ and focused onself-paced learning. In addition to this, Bata
also made employees participate through various virtual events, seminars and online
learnings
I&D Curated Program offerings - In last one year, Bata have created special
courses specifically designed keeping the nuances of the I&D business. These
courses are titled TCT- Techno Commercial Training which covers not just the
details of Bata Products but also how our Products stand in comparison with
competitor brands, thereby enabling our Sales Team to perfect their sales pitch.
Performance appraisal
Performance appraisal the performances of the employees are appraised by the
immediate supervisor or immediate boos on the set criteria for different level and
roles of employees. For the outlets store manager apprise the sales staff on their
behavior, inventory handling and sales of each individual. While the store manager
is evaluated by the area manager that visit the store every week. Templet for the
storemanager appraisal include the sales, maintenance, VM, inventory management,
reporting and drafting.
These appraisals are sent to the HR department and then they linked the career
progression and compensation on the basis of the appraisals. So, this blend of
centralize and decentralize arrangement provide double check sometime.

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20106B1064 Bata India omkar patil.docx

  • 1. Name: omkar patil, FY MMS Batch: B Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Kon Nagar (near Calcutta) in 1932. In January 1934, the foundation stone for the first building of Bata’s operation - now called the Bata. In the years that followed, the overall site was doubled in area. This township is popularly known as Bata Nagar. It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001 certifications. The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India’s largest footwear retailer. Its retail network of over 1375 stores give it a reach coverage that no other footwear company can match. The stores are present in good locations and can be found in all the metros, mini-metros and towns. Bata’s smart looking new stores supported by a range of better-quality products are aimed at offering a superior shopping experience to its customers. The Company also operates a large non retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers. Vision Statement  To grow as a dynamic, innovative and market driven domestic manufacturer and distributor, with footwear as our core business, while maintaining a commitment to the country, culture and environment in which we operate.  Bata India wishes to reposting itself as a market driven, fashion, conscious lifestyle focusses on variety of customer groups
  • 2. Mission Statement  To be successful as the most dynamic, flexible and market responsive organization, with footwear as its core business.  Bata will provide its product and services to all the age groups in the community. Will also provide the finest quality through customers involvement Organization structure – Bata India limited Company Description: BATA INDIA LIMITED is located in Gurgaon, Haryana, India and is part of the Footwear Manufacturing Industry. BATA INDIA LIMITED has 4,913 total employees across all of its locations and generates $424.22 million in sales (USD). There are 167 companies in the BATA INDIA LIMITED corporate family. Bata India ltd. Is engaged in the business of manufacturing and accessories through its retail and wholesale network. The company operates in two segments -1. Footwear & 2. Accessories and investment in joint venture for surplus property development. Its product includes leather footwear, rubber/canvas footwear & plastic footwear. Bata is Found in all mini metro and town. Bata has a very strong distribution network. Bata has the cost advantage and is able to manufacture a huge range of footwears at a very affordable price. Bata has positioned itself really well as a fashionable yet affordable footwear brand
  • 3. Board of directors Mr. Ashwani Windlass Mr. Ram Kumar Gupta Director Ms. Anjali Bansal Mr. Ashok Kumar Barat Mr. Ravindra Dhariwal Mr. Rajeev Gopalakrishnan Mr. Alberto Toni Name and designation Chairman & Ind.Director Finance & CFO Mr. Akshaya Chudasama Independent Director Independent Director Independent Director Independent Director Managing Director Non-Executive Director
  • 4. Mr. Sandeep Kataria Whole Time Director & CEO Human resource Head of Bata India Kanchan chehal is the Head of Human resource at Bata India ltd. Ms. Kanchan Chehal joined Bata India Limited as Head – Human Resources in December 2019 from Xerox India Pvt. Ltd. where she was working as Executive Director – Human Resources, leading HR Operation for the Asia Pacific Region. Her career spans over 2 decades in Human Resource Management across business sectors including Technology, IT&ITES, Sourcing, FMCG, Telecom and Service industries with 25 years of experience in the HR domain.
  • 5. Prior to Bata, at Xerox she was part of the management team as the HR Operation Leader - Asia Pacific responsible for all Xerox Entities in the Region covering Go- To-Market Operations, Global Business Shared Services centers, Delivery and Procurement organizations. Prior, she worked with GAP Sourcing, as Senior Director-Human Resources covering South East Asia under her remit. In her earlier career journey, she has worked with other organizations of repute such as PepsiCo International, Bharti Airtel, Inter Globe and Usha India in various roles wherein she led Leadership Development, Careers and SuccessionPlanning, designing, and delivering HR policy frameworks, robust Talent Management, and key HR interventions. Her expertise in conceptualizing and delivering HR strategy frameworks, Organization Design, driving reward and recognition programs and training and development span many years. She believes in strong HR Business Partnering, building careers, driving transformation projects and on continuous learning. She holds a PGDBM in Human Resources from the Indian Institute of Planning & Management, New Delhi and BA History (Hons) from St. Stephen’s College, Delhi University. Bata India Jobs Recruitment 2021 Bata India inviting applications for the positions of Bata showroom staff, Bata companytraining, Marketing team, companyEmployees various postIT and non IT,
  • 6. Sales and marketing, Factorystaff, Driver, Computer operator, Area sales manager, Mechanical engineer, Head HR, Service Engineer, Production Manager, Planning Engineer, Supervisor, electrical engineer, sales consultant, Field Executive, team leader, sales executive, engineer/ senior engineer, territory Manager sales, service Adviser, automotive service Adviser Vacancy At 5335 Postand Eligible candidates can apply for the positions. Two prominent positions appointed Mr. Alberto Toni - Non-Executive Non-Independent Director Ms. Vidhya Srinivasan- Director Finance and CFO HUMAN RESOURCE PLANNING Bata India ltd has a separate department to manage human resource of the organization that is responsible to systematically reviewing human resource requirements to ensure that required number of employees, with the required skills is available when needed. They prefer the internal employees for the recruitment over the external recruitment and a forecast for the supply of human resource within the organization. They use skills inventory for middle management and they use replacement charts for operational level employees 1. The fiscal year or the financial year that starts from April to march is considered to be as one year. 2. The Human Resourcedepartment makes an organization chart for each and every department in the organization. RECRUITMENT AND SELECTION PROCESS The recruitment and selection are the major function of the human resource department and recruitment process is the first step towards creating the competitive strength and the strategic advantage for the organizations. recruiting process involves a systematic procedure from sourcing the candidates to arranging and conducting the interview and requires many resources and time
  • 7. Recruitment Bata India ltd is a traditional organization and it has got very inflexible culture and it does not believe in outsourcing its recruitment process. moreover, it does not use either the electronic media or the print media advertise its vacancies. however, exceptions and they sometimes recruit peoples from educational institutions. They are following unusual employment opportunity and -informative action strictly as they do not discourage in any department and exceptionally, they use university recruiting as for their external recruitment. They are following the internal recruitment method and for this purpose they do job posting Recruitment needs are of Three Type in Bata India ltd  planned i.e., the needs arising from changes in organization and retirement policy.  Anticipated needs are those movements in personnel, which an organization can predict by studying trends in internal and external environment.  unexpected resignation, deaths, accidents, illness nation, deaths, accidents, illness give rise give rise to unexpected needs. Selection: selection is the process ofevaluating the "publications, experience, skill, knowledge, etc., of an applicant in relation to the requirement of the job to determine his suitability for the job. Theselection procedureis concerned with securing concerned with securing relevant information from applicants and selecting the most suitable among them, based on an assessment of how successful the employee would be in the job, if he were placed in the vacant position The selection process inBata India ltd., They select people onthe people onthe basis of their qualification and skills in order to meet the strategic business goals of their business. They also strictly follow the equal employment opportunity and - affirmative action policies during the selection process Steps in selection process 1. Receiving the CVs They are receiving CVS from the interested candidates only, they accept hardcopies of cv or personal cv, they do not entertain cv via post or an email
  • 8. 2. Preliminary& interview’s: They used to eliminate thosecandidates who do notmeet the minimum criteria laid down by the organization. The skills, academic and family background, competencies and interests of the candidate are examined during preliminary interview. preliminary interviews are conducted from individual headed by the assistant Human Resource manager 3. Panel interview They conduct unstructured panel interviews of the eligible employees. Background investigation like every other organization Bata India ltd also wishes to ensure that it hires respectable and reputable employees for this reason it investigates the past record of each and every employee before the final selection Final selection by the line manager Based on all information gathered during the recruitment and selection process, including resumes, interviews, test results, background and reference checks, and advice of the selection team, decide which candidates best satisfies the pre- established requirements of the established requirement of the vacancy documenting the selection process and final hiring decision should be completed decision should be completed prior to any offer of employment in the event of a grievance or other action resulting from the hiring process, comparisons of applicants developed and noted after an offer are generally not admissible in after an offer are generally not admissible in supporting the final decision Placement on the job Person specification is of equal importance to the job description and informs the selection decision. The person speciation details the skills, experience, abilities and expertise that are required to do the & job The person specification details required by Bata India Ltd are  Knowledge (including necessary qualifications)  Skills and abilities
  • 9.  Experience  Aptitudes  Qualifications Training, Learning & Development Transformation of Retail Training Academy (RTA) - During the year under review, Bata undertook a deep dive into BATA competencymodel and also worked extensively to transform and expand our Retail Training Academy (RTA) into Bata Training Academy (BTA). This initiative helped us widen our training vertical to not only retail but also to cover our Institutional & Distribution Business, Manufacturing, and other specialist training needs through the organization. In this endeavor, Bata have partnered with a specialist organization to provide holistic, multidimensional, technology driven and future Retail ready competency-based sales and operation trainings to our DM and above population through a Train the Trainer approach, who then will lead these training programs cascadewith our field workforce ahead through the course of the next few years Online Learning Programs - iGROW platform- During lockdown, Bata commitment towards the employee development continued and we shifted our focus to online learning platform iGROW. Bata expanded online learning catalog of courses from50 to 100+ and focused onself-paced learning. In addition to this, Bata also made employees participate through various virtual events, seminars and online learnings I&D Curated Program offerings - In last one year, Bata have created special courses specifically designed keeping the nuances of the I&D business. These courses are titled TCT- Techno Commercial Training which covers not just the details of Bata Products but also how our Products stand in comparison with competitor brands, thereby enabling our Sales Team to perfect their sales pitch. Performance appraisal Performance appraisal the performances of the employees are appraised by the immediate supervisor or immediate boos on the set criteria for different level and roles of employees. For the outlets store manager apprise the sales staff on their behavior, inventory handling and sales of each individual. While the store manager
  • 10. is evaluated by the area manager that visit the store every week. Templet for the storemanager appraisal include the sales, maintenance, VM, inventory management, reporting and drafting. These appraisals are sent to the HR department and then they linked the career progression and compensation on the basis of the appraisals. So, this blend of centralize and decentralize arrangement provide double check sometime.