Case study on apple , bizcon festival organized by college

1. Bizcon fest 2020 Case study on apple
Omkar Patil
TY[BMS]- Div A

2. Introduction
American
multinational
company
1976 ,1977
,1980
January 2007
1st us
company to
valued over
1trillion
Apple was
founded by

3. WHY DID APPLE PERFORM WELL UPTO 1991
Research and
development
Purchasing Operations salesmarketing
Tangible ,
intangible ,
capabilities

4. WHY DID FIRM PERFORMANCE
DROPPED FROM 1992-1997
High competition
Changes in industry structure in 1990
Macintosh portable personal leaser writer ls , style writer etc.
Failure of products
1983 -93 john sculley ,
1993-96 Michel spindler (newton and copland operating system)
1996-1997 Gil Amelio(apple stocks fall down)
performance

5. STEVE JOBS TURN AROUND
OF THE COMPANY IN 5YEARS
Turn
around
Ceo from
1997-
2011
Meeting
With
Microsoft
Anti trust
organization
150 millions
in apple
invested