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Human resource presentation on Patanjali
- 1. NAME: ARINDAM MAJUMDER PRN NO: DM17F08 DIVISION: PGDM 6 BATCH: 2017-19 FINAL PROJECT: PATANJALI DANT KANTI
- 2. SECTOR INFORMATION OF FMCG INTRODUCTION: • The urban segment (accounts for a revenue share of around 60 per cent) is the largest contributor to the overall revenue generated by the FMCG sector in India and recorded a industry size of around US$ 29.4 billion in 2016-17. • In the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50 per cent of total rural spending. INDUSTRY SIZE: 15.7 17.8 21.3 24.2 30.2 34.2 41.1 44.9 46.5 47.8 49.9 103.7 0 20 40 60 80 100 120 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2020 FMCG INDUSTRY SIZE IN INDIA(US$ BILLION) 9.2 10.4 12.3 13 14.8 16.2 18.92 29.4 100 0 20 40 60 80 100 120 2009 2010 2011 2012 2013 2014 2015 2016 2025 RURAL FMCG MARKET IN INDIA (US$ BILLION)
- 3. COMPANY INFORMATION OF PATANJALI AYURVED LIMITED INTRODUCTION: • NAME: Patanjali Ayurveda Limited • ORIGINATED: Patanjali Ayurved Limited Started In 2007, (Initiated In 1997) • FOUNDER: It Was Founded By Acharya Balkrishna & Yoga Guru Ramdev • MANUFACTURING AND HEADQUARTERS: Haridwar • REGISTERED OFFICE: Delhi • HEAD DIRECTOR: Mukta Nand • MANAGING DIRECTOR: Acharya Balkrishna • COMPANY TYPE: Unlisted Public Company • CATEGORY: Company Ltd. By Shares • SUB CATEGORY: Indian Non-govt. Co. • INDUSTRY TYPE: Indian Manufacturing FMCG Company • TURNOVER: Rs. 5000 Crore For The Fiscal 2015-2016 • REVENUE: Approx. Rs.10,651 Corers (2016-2017) • PRODUCTS: More Than 398 • OBJECTIVE: Sell FMCG, Herbal And Ayurvedic Products At A Cheaper Price Than Competitors 0 2000 4000 6000 8000 10000 12000 REVENUES (IN RS CORER) YEAR WISE REVENUES (IN RS CRORE) 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016- 17
- 4. THE BUSINESS MODEL OF PATANJALI AYURVEDA LIMITED • Business model of Patanjali is nothing but using the good crowd generated by Baba Ramdev to sell the products to the followers first. • Patanjali’s current business model of offering ‘all-natural’ products, at steep price discounts of anywhere between 10 and 30 per cent to competing MNC brands helped to increase the market share. • The company’s umbrella branding strategy helped it gain loyal consumers among Ramdev’s followers and those with a yen for “swadeshi” products. • Patanjali Yog Samiti has 1 lakh branches, and 5 lakh teachers. Across India, there are 10,000 Patanjali Chikitsalaya and Aarogya Kendras. The people who come to their yoga camps are ready market to them. Added to that all kind of Swadesh prachar of Baba Ramdev. • Its centralized mega-facility in Haridwar, the firm churned out as much as its customers demanded. • The company kicked off a television and print advertising campaign, forged alliances with big-box retailers like the Future group and entered the e-commerce channel.
- 5. FUNCTIONS OF HR MANAGER IN PATANJALI AYURVED LIMITED MANGERIAL FUNCTION PLANNING ORGANIZING DIRECTING DECISION -MAKING ORGANIZATIONAL FUNCTION MAINTENANCE EMPLOYEE RELATIONSHIP CONTROLLING WORK CULTURE HR-ACQUISITION HR –PLANNING BUDGET DEVELOPMENT FUNCTION HUMAN RESOURCE POLICY CAREER PLANNING TRAININ & DEVELOPMENT PERFORMANCE MANAGMENT ANALYTICAL FUNCTION HR – CONSULTATION HR - RESEARCH STRATEGIC FUNCTION HR -OUTSOURCING HR –STRATEGY
- 6. RECRUITMENT & SELECTION PROCESS OF PATANJALI AYURVED LIMITED Identification and verification Sourcing Screening Preliminary interview Selection tests Employment Interview Physical Examinations Selection decision Reference and Background checks Job Offer Contract Of Employment Evaluation Of Selection Program
- 7. JOB DESCRIPTIONS AND JOB SPECIFICATIONS REQUIRED FOR MARKETING PROFILE IN THE COMPANY JOB DESCRIPTION • Job summary: To forecast demand and sales sell products by convincing the consumers and achieve the targets by managing the sales team • Job duties & responsibility: - Set goals of a organization - Analyzing the data - Motivate employees - To analyze and interpret sales data to inform sales strategies JOB SPECIFICATION • Communication • Customer centric tendency • Team work • Problem solving • Personal management • Performance management
- 8. JOB DESCRIPTIONS AND JOB SPECIFICATIONS REQUIRED FOR FINANCE PROFILE IN THE COMPANY JOB DESCRIPTION • Balance sheet finalization • Fund planning • Budgeting • Auditing • Forecasting • Working capital management JOB SPECIFICATION • Presentation skills with technical knowledge • Advanced excel skills • Financial analysis & forecasting • Ability to work under pressure • Plan /prioritize workload
- 9. JOB DESCRIPTIONS AND JOB SPECIFICATIONS REQUIRED FOR HR PROFILE IN THE COMPANY JOB DESCRIPTION • Strong effective communication in writing • Highly developed, demonstrated teamwork skills • Interpersonal interaction • Ability to increase productivity JOB SPECIFICATIONS • Dealing with “reasonable accommodation” • Negotiation skills • Discrete & ethical skills • Expert in employment law to keep the company safe from lawsuits • Ability to work well in consolation with an employment law attorney
- 10. TRAINING METHODS PROVIDED BY PATANJALI AYURVED LIMITED FOR DIFFERENT JOB PROFILES MARKETING JOB PROFILE ON THE JOB TRAINING • Coaching • Special Assignment OFF THE JOB TRAINING • Case Study Method • Management Games • Role playing • Behavior modeling ON THE JOB TRAINING • Coaching • Job Rotation • Special Assignment OFF THE JOB TRAINING • Case Study Method • Management Games • Role playing • Behavior modeling ON THE JOB TRAINING • Coaching • Special Assignment OFF THE JOB TRAINING • University Related Programs • Outside Seniors • Role playing • Behavior modeling HR JOB PROFILE FINANCE JOB PROFILE
- 11. TOP PERFORMERS: Reward and recognition AVERAGE PERFORMERS: Motivate, training BELOW PERFORMERS: Performer’s Improvement Plan (P.I.P.) SETTING PERFORMAN CE STANDARDS COMMUNICAT ING STANDARDS MEASURING STANDARDS COMPARING STANDARDS DISCUSSING RESULTS TAKING CORRECTIVE STANDAREDS PERFORMANCE APPRAISAL MODEL OF PATANKALI AYURVED LIMITED
- 12. CAREER PLANNING IN PATANJALI AYURVED LIMITED
- 13. COST TO COMPANY STRUCTURE CTC 1050000 BASIC 420000 D.A. 42000 H.R.A. 184800 CONVEYANCE ALLOWANCE 19200 CHILD EDUCATION 2400 CHILD HOSTEL 7200 P.F. 55440 L.T.A 35000 MEDICAL REIMBURSMENT 1500 GRATURITY 133269.2308 900809.2308 PLI 149190.7692 IN HAND 805850.7692 CTC 2366000 BASIC 946400 D.A. 94640 H.R.A. 416416 CONVEYANCE ALLOWANCE 19200 CHILD EDUCATION 2400 CHILD HOSTEL 7200 P.F. 124924.8 L.T.A 78866.66667 MEDICAL REIMBURSMENT 1500 GRATURITY 300300 1991847.467 PLI 374152.5333 IN HAND 1815850.4 CTC 458000 BASIC 183200 D.A. 18320 H.R.A. 80608 CONVEYANCE ALLOWANCE 19200 CHILD EDUCATION 2400 CHILD HOSTEL 7200 P.F. 24182.4 L.T.A 15266.66667 MEDICAL REIMBURSMENT 1500 GRATURITY 58130.76923 410007.8359 PLI 47992.1641 IN HAND 351504.4308
- 14. EMPLOYEE BENEFITS PROVIDED BY PATANJALI COMPANY PAYMENT FOR TIME NOT WORKED VACATION HOLIDAYS SICK LEAVE SHIFTS PREMIUM EMPLOYEE SECURITY SEVERANCE PAY LAY-OFF RETRENCHMENT COMPENSATION SUPPLEMENTARY BENEFITS HEALTH BENEFITS MEDICAL INSURANCE MANAGED CARE HEALTH MAINTENANCE ORGANIZATION INSURANCE BENEFITS LIFE INSURANCE WELFARE FACILITIES EDUCATIONALASSISTANCE LEGALASSISTANCE FINANCIAL SERVICES OLD AGE AND RETIREMENT BENEFITS PROVIDENT FUND DEPOSIT LINKED INSURANCE MEDICAL BENEFIT GRATUITY
- 15. EMPLOYEE RETENTION POLICY OF PATANJALI AYURVED LIMITED ORGANIZATION ENVIRONMENT: It is not about managing retention. It is about managing people. If an organization manages people well, employee retention will take care of itself. Employee want to work for an organization which provides - Appreciation for the work done - Good culture of a organization - A friendly and cooperative environment - A feeling that the organization is second home to the employee GROWTH: Growth of employees, basically talking about step wise promotion of employees. COMPENSATION: Compensation packages vary from industry to industry. So an attractive compensation package plays a critical role in retaining the employees. Like Salary, Bonus, Health insurance, After retirement SUPPORT: It means motivate employees and make them more organization goal oriented.