Business Presentation

1. PERSENTATION ON
A SURVEY ON EMPLOYEE ENGAGEMENT INITIATIVE AT PANTALOONS
Gariahat pantaloon, Kolkata
SUBMITTED IN PARTIAL FULFILMENT OF REQUIRMENT FOR THE DEGREE
OF
MASTER OF BUSINEES ADMINISTRATION
PREPARED BY
FIRDOUS ANJUM
VU Registration no: 00884
Roll: PG/VUOAP/02MBA-11 S NO: 466
Year of registration: 2021-2022
Session: 2021-2023
Major specialization: Human Resources
Name of institute: EIILM, KOLKATA
Under the guidance of
Sneha Sen
(Group manager human resources, Pantaloons Fashion & retail Ltd. )
Submitted to
AUGUST,2022

2. DECLARATION
I, firdous Anjum hereby declare that this project report entitled "A Survey On Employee
Engagement Initiatives At Pantaloons" is done by me and all the information provided is
correct and true to my knowledge.
This report is submitted by me towards the partial fulfillment of the requirement for the
degree Of Master of Business Administration (Human Resource) from Eastern Institute for
Integrated Learning in Management, Kolkata, affiliated to Vidyasagar University.
This report is exclusively prepared by me and has not been submitted to any other instit
utes or published anywhere else before.
FIRDOUS ANJUM
ROLL NO.- PG/VUOAP02/ VUOAP 02/MBA/IIS/466
REGISTRATION NO.- 00884 OF 2021-2022
MBA 2ND SEMESTER,EIILM,KOLKATA
DATE:
PLACE: KOLKATA

3. ACKNOWLEDGEMENT
If words are considered to be signs of gratitude then let these words convey the very same. My sincere gratitude to Sneha Sen
(Group manager-human resource, Pantaloons Fashion & Retail Ltd.) for providing me with an opportunity to work with Pantaloons
and giving necessary directions on doing this project to the best of my abilities. I express my warm thanks to SOMAK
CHAKRABORTY (Store Manager, Gariahat Pantaloons) and so (Human Resource Manager,gariahat Pantaloons- ) for their support
and guidance. I am also highly indebted to all the managers and employees of Pantaloons who provided me with the necessary
information and support, which enabled me to carry out this project.
I express my gratefulness to my internal guide (faculty members of EIILM) who have sincerely provided me with critical
suggestions and valuable insights which enabled me to complete this project and bring out this repost in the best way possible.
Last but not the least, I would like to take this opportunity to thank Dr. R.P. Banerjee (Director, EIILM) and other faculty members for
their support and corporation. I am also thankful to all those persons who in some way helped me during the execution of this
project.
DATE: SIGNATURE:

4. Research Methodology
 Research methodology is a methodology for collecting all sorts of information & data pertaining to
the subject in question. The objective is to examine all the issues involved &conduct situational
analysis. The methodology includes the overall research design, sampling procedure & fieldwork
done & finally the analysis procedure. The methodology used in the study consistent of sample
survey using both primary & secondary data. The primary data has been collected with the help of
questionnaire as well as personal observation book, magazine; journals have been referred for
secondary data. The questionnaire has been drafted & presented by the researcher himself.
 Sample Size:
Sample of 30 people was taken into study, and their data was collected.
 Sampling Technique:
To study the Project, a Simple Random Sampling technique is used.
 Data Collection:
Collection of data is done by Secondary Data & through Questionnaire i.e., Primary data was collected
through Questionnaire

5. EMPLOYEE ENGAGEMENT OBJECTIVES

 To identify the factor for employee engagement.
 To find out efforts of employee engagement on invdvidual outcome.

6. EXECUTIVE SUMMARY
The ability of the organization to attain its goals largely depends upon the effectiveness of its
Employee Engagement Program.
Therefore it deserves great planning and care to formulate and implement Employee Engagement
strategies.
The main objectives of the project is to study the existing process of Employee Engagement in
Pantaloons, to explore the current trends in the organization in Employee Engagement initiatives.
A questionnaire was undertaken as a tool for the extraction of the effectiveness of the Employee
Engagement. The 45 candidates from Pantaloons- GARIAHAT, Kolkata had answered the
questionnaires. The answered questionnaires were, then analyzed. To define in a capsule, it was more
of an observation to find the effectiveness of Employee Engagement.

7. Aditya Birla Fashion and Retail
INTRODUCTION:
 Aditya Birla Fashion and Retail Limited (ABFRL) is an Indian fashion retail company headquartered in Mumbai. ABFRL has a network of 3031+
stores with a presence across 25,000 multi-brand outlets (approx.) with 6,500+ point of sales in department stores across India. ABFRL was
previously known as Pantaloons Fashion & Retail Limited prior to its acquisition by the Aditya Birla Group.

8. Legacy
 Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group
comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion &
Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.
ABFRL is a part of the Aditya Birla Group, a global conglomerate, in the league of Fortune
500. Anchored by an extraordinary force of over 140,000 employees, belonging to 100 nationalities, the Group is built on a strong foundation
of stakeholder value creation. Today, over 50% of Group revenues flow from overseas operations that span 36 countries in North and South
America, Africa and Asia

9. s

10. PROFILE
With revenue of Rs. 8,136 cr. and spanning a retail space of 9.2 million sq.ft. (as on March 31, 2022), Aditya Birla Fashion and Retail Limited (ABFRL) is
India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
ABFRL emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and
ABNL's subsidiaries
- Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla
Fashion and Retail Ltd.
ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons creating a
synergistic core that will act as the nucleus of the future fashion businesses of the Aditya Birla Group.
As a fashion conglomerate, ABFRL has a strong network of 3,468 brand stores across the country. It is present across 28,000+ multi-brand outlets
and 6,500+ points of sales in department stores across India as on March 31, 2022.
It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for

12. PANTALOONS
Voted as 'India's Most Trusted Apparel Retail Brand,' (Brand Equity Survey 2014/2015), Pantaloons, a division of ABFRL has always been one of the most
loved large format fashion retailers in India. Pantaloons is today the fastest growing large format retailer in the country. The rate of new store openings
has increased from one every two months to one every two weeks. The brand is now present in 78 Indian cities / towns.
Pantaloons posted revenues of INR 2,164 crores in FY15-16, up by 17 percent from the previous year. The
company offers a wide range of brand offerings across apparel and non- apparel categories and across varied price points.
It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. Womenswear is the lead
category contributing to half of total apparel sales. Non-apparel products include footwear, handbags, cosmetics, perfumes, fashion jewelry and watches.

13.  Industry
Textile & Apparel|
Retail
Founded in
1997 (25 yrs old)
 India Employee count
10k-50k
Global Employee count
Suggest
 Headquarters
Mumbai, Maharashtra, India
 Office Locations
Mumbai, Maharashtra, India
 CEO
Sangeeta Pendurkar
 Founders
Suggest
 Type of Company
Corporate
Nature of Business
Product
|
B2C
Ownership
Public
 Registered Name
Aditya Birla Fashion & Retail Limited
 Company Email ID
Suggest
Company Contact no.
Suggest
 Social Media Presence
 Websitpantaloo

14. RECOMMENDATION AND SUGGESTION
 Depending on the observations and recommendations and suggestions have been made: 1. The company should find out other better ways for
motivating their employees regarding the benefits and packages, as the employees are least happy and satisfied with the same. The company could
introduce monthly increment or bonus plans based on the performance of the employee and to be given to the best performing employee only. The
company should also look at the work load among the employees working in the same level, as most of the employees feel that the work load isn't
being equally distributed among them and also that they are quite unhappy about it. The Department Manager or the Team Leader should keep a
check on the work load. findings of the study, the following 3. The company needs to work more on taking care of its employees at its all level to
make them feel that they are also a part of the organization and that their work is important in turn motivating them and making them feel that they
are valued in the organization. 4. Another important thing that the company should look into is the fair promotion of the employees as a biased
promotion of an employee might demotivate the other employees. 5. The company should try and create a friendlier working environment as most
of the employees have said that they don't have good friends at work and also that they feel their co-workers don't do their best at work. Thus, to
create a friendlier environment the management should have more of fun and group activities among them so that they can perform together as a
group, where they would help one another and also learn from each other thus, creating a healthy relation among them.

15. CONCLUSION
 Employee Engagement is a positive attitude held by the employees towards the organization and its values. It is rapidly gaining popularity. use and
importance in the workplace and impacts an organizations in many ways. Employee engagement emphasizes the importance of employee's feeling
valued and involvement on the success of a business. An organization should thus recognize employees, more than any other variable, as powerful
contributors to a company's competitive position. therefore employee engagement should be a continuous process of learning. improvement,
measurement and action. As per the above observations and analysis it appears that most of the Employees of Pantaloons- gariahat are Engaged
(9196) and like there work and organization except few Employee who are Not Engaged (9%) and can be changed to an Engaged Employee by
their supervisors by proper planning and motivation. Outcome also shows that mentioned employee engagement drivers affect the motivation and
performance of employees sector Employee engagement play an important role in achieving organizational objective. building effective teams,
healthy interpersonal relationships among cowokers and managers and good working environment in the organization which enhance employee
motivation and leads to better organizational performance. Hence raising and maintaining employee engagement lies in the hands of an
organization and requires a perfect blend of time, effort, commitment and investment to craft a successful endeavour.

16. BIBLIOGRAPHY
1. "India's Most Trusted Brands 2014"
2. "Aditya Birla Group | Our Group | Aditya Birla Group Profile". Adityabirla.com. 23 June 2010
3. "Aditya Birla Group Aditya Birla Group India Aditya Birla Group ProfileHistory of Aditya Birla Group". Iloveindia.com. 21 July 2007. Archived from the original on 25 August
2010. Retrieved 16 July 2010.
4. 4 "Aditya Birla Group enters ecommerce, launches online fashion portal abof.comThe Economic Times" The Economic Times.
5. Retrieved 2016-05-09.
6. "The keys to corporate responsibility employee engagement, Corporate responsibility", Feb 2014.
7. "The inmpact of employee engagement on performance", Harvard Business Review, 2013
8. "Employee Engagement Practices in Organized Retail Outlets" Global Journal of Finance and Management., ISSN 0975-6477 Volume 6, Number 7 (2014), pp. 697- 700
9. B. N. Mishra, S. K. tripathi "employee engagement and HR initiatives"
10. Sreekanth, K, K & Dr. AryasriA.R (2013). Retiling in India, Excel books 15, pp. 59-62. "Psychological Conditions of Personal Engagement and
11. Khan, W.A. Disengagement at Work". Academy of Management Jounal, Vol. 33, No. 4, 1990, pp. 692-794, 1990.
12. Harter, J. K., Schmidt, F. L., & Hayes, T. L. (2002). Business- unit-level relationship between employee satisfaction, employee
13. www.humanresources.about.com
14. www.hr-guide.com
15. www.books.google.com
16. http://engageforsuccess.org/what-is-employee-engagement

17. A EMPLOYEES ARE CO OPERATIVE TO WORK WITH
1 2 3 4 5 TOTAL
8 10 5 2 5 30
STRONGLYAGREE AGREE NEUTRAL DISAGREE STRONGLY
DISAGREE
27% 33% 17% 7% 17% 100%
Interpretation- Most of the respondents are cooperative but very
feware not co operative

18. B SOMEONE WHO ENCOURAGES TO WORK
1 2 3 4 5 TOTAL
6 8 5 8 3 30
STRONGL Y AGREE AGREE NEUTRAL DISAGREE STRONGLYDISAGREE
20% 27% 17% 27% 10% 100
%
Interpretation- Most of the
respondentsencourages their work

19. C DOES MY OPINION AND IDEAS MATTER
1 2 3 4 5 TOTA
L
5 9 3 3 10 30
STRONGL Y AGREE AGREE NEUTRAL DISAGREE STRONGLYDISAGREE
17% 7% 17% 100% 0% 100%
Interpretation- Most of the respondents said that
theiropinion matters only few peoples opinion
does not matter.

20. D ARE MY COMPANY MISSION AND VISION CLEAAR TO ME
1 2 3 4 5 TOTA
L
8 10 5 2 5 30
STRONGL Y AGREE AGREE NEUTRAL DISAGREE STRONGLYDISAGREE
33% 17% 7% 17% 100% 100%
Interpretation- Most of the respondents know their mission
and vision of the company and very does not know it very
well.

21. E IS MY ROLE IN COMPANY CLEAR TO ME
1 2 3 4 5 TOTAL
8 10 5 2 5 30
STRONGLYAGREE AGRE
E
NEUTRAL DISAGREE STRONGLY
DISAGREE
17% 7% 17% 100% 0% 100%
Interpretation- Most of the respondents know their job rolevery well
where as very few don’t know their job role.

22. F AM I SATISFIED WITH MY JOB ROLE
1 2 3 4 5 TOTAL
8 10 5 2 5 30
STRONGLY
AGREE
AGRE
E
NEUTRAL DISAGREE STRONGLY
DISAGREE
7% 17% 100% 0% 0% 100%
Interpretation- Most of the respondents are agreed that they are satisfied
and mostly satisfied with their job where as fewrespondents are
disagreed with this.

23. THANK YOU