Hybridoma Technology ( Production , Purification , and Application )
Consumers Buying Behaviour at Pantaloons Patna 2017 (Part I)
1. L.N. Mishra Institute of Economic Development & Social Change Patna
A Brief Study on
Consumers Buying Behaviour at Pantaloons
Exhibition Road Patna
Submitted to
Store Manager of Pantaloons Exhibition Road Patna
&
L.N. Mishra Institute of Economic Development & Social Change Patna
In Partial Fulfillment of the Requirement for the award of the Degree of
Master of Business Administration (MBA)
L.N. Mishra Institute of Economic Development & Social Change Patna
Jawaharlal Nehru Marg, Patna- 800 001, Bihar, India
Under the Guidance of : Submitted by :
Dr. S.D. Singh Md. Adeel Jawaid
Associate Professor Roll No. - 16009
L.N.M.I., Patna (2016-18)
Session : 2016 – 2018
3. L.N. Mishra Institute of Economic Development & Social Change Patna
ACKNOWLEDGEMENT
As a part of Summer Training which is to integrate part of management course, I have
carried out a project work on “A Brief Study on Consumers Buying Behaviour at
Pantaloons in Patna”. The task of carrying out the project work has been quite
intensive and gave me new insight of the marketing in Retail Sector.
At the very outset, I would like to express my profound sense of gratitude to Mr. Amit
Aggarwal (Store Manager), Mr. Manish Kumar (HR Manager), Mr. Srikant Singh
(Department Manager of Mens Section) and Mrs. Sweta Survi (Department Manager of
Womens Section) of Pantaloons Exhibition Road Patna, who provided me the
opportunities for Training. Their encouragement always acted as a much-needed
booster to the dropping spirits and flagging morale. I would also like to convey my
heartiest gratitude to all the Members of PANTALOONS who helped me a lot during
my summer training.
I whole heartedly acknowledge the intellectual stimulation of Dr. S.D. Singh (Associate
Professor), L.N.Mishra Institute of Economic Development and Social Change, Patna
my esteemed guide, for his constructive criticism and methodological approaches and
for the valuable suggestion he had given me time and again without which the
completion of this work would not have been possible.
I take this opportunity to extend my thanks to all faculty members and non-teaching
staff of L.N.Mishra Institute of Economic Development and Social Change, Patna
for their cordial co-operation with a deep sense of reverence.
I would like to express my wholehearted thanks and gratitude to my parents and my
family members who have always been a source of inspiration for me. Their ever-lasting
co-operation, smiling affection and substantial guidance inspired me to rise up to what I
am today. Their assistance is unforgettable and to them I dedicate this project report
(Md Adeel Jawaid)
4. L.N. Mishra Institute of Economic Development & Social Change Patna
DECLARATION
It is declared that the Summer Training Project Entitled “A Brief Study on Consumers
Buying Behaviour at Pantaloons in Patna” has been prepared as the part for the
completion of the degree of Master of Business Administration (MBA) from the
L.N.Mishra Institute of Economic Development and Social Change, Patna and it is
based on my original work and will be used only for my academic purpose. It will not be
produced in any condition as a source of information to an industry.
Date:- Md Adeel Jawaid
Roll No. : 16009
Session : 2016-18
5. L.N. Mishra Institute of Economic Development & Social Change Patna
PREFACE
Management Training has gained rapid importance only recently. Management was
previously considered as an inborn art or talent. But in today’s fast developing world this
view has been abandoned. To develop managerial capabilities and to supplement their
theoretical knowledge with practical experience, the management students are required
to go for training in business organization.
This study would not only help me as a management student to gain a deep insight of
how an organization works but also practical usage of all management techniques that I
have learnt during the course of my study.
This project would also help me analyze the difference between the organizational
realities and the theories that have been taught in my academic session and also gave
me real experience of the corporate world that let me understand how it function. It also
taught me how to take every experience in the right and learn from each one. Finally the
analysis feasible to be put to test in real life situations. I shall consider all my hard work
worthwhile if this endeavor of mine is able to satisfy all those concerned and proves
useful to anyone or for any further study in the future.
