3. On this example, the name of the magazine is reproduced and placed all over,
making the name more visible. The font used is the bold and iconic Gotham Ultra,
which is universally associated with this product, making it easy to recognize.
Mast head of magazine in the top left. Located in the first
third of the magazine, and also at the top.
1
4. The photograph highlights the tattoos on
the arm and neck of the guitarist and of
the lead singer, connoting that the culture
associated with this magazine shares a
bold, rebellious outlook.
2
The photo also shows the singer’s
earing, suggesting the same thing.
5. The colour scheme features: reds, blacks, yellows, blues, whites. All of these colours are extremely bold
and stand out. They jump out of the page and attract the browser’s attention straight away, bringing them
in and encouraging them to read the magazines. These colours are often associated with punk culture and
can be seen frequently when reviewing old records and fashion designs of the time (see below).
3
6. Text is canted and on an angle showing the
rebellious nature of the article and suggesting
that the intended audience has an interest in
punk rock music.
Text is all in capital lettering,
making it stand out.
White text against black backdrop – makes it
stand out further. Makes it more visible to
the audience.
4
7. Here we can see the guitarist surfing the
crowd. This adds to the rebellious
atmosphere associated with the genre.
The guitar being held up emphasises the style
of music that is discussed in this issue.
Aggressive facial expressions emphasise
the rebellious connotations of punk.
5
8. Irregular title pattern
continued
CONTENTS PAGE
‘Hello…’ persuades reader to
read on.
Candid photograph. The people are
in the photo are in natural poses.
Suggests the look is achievable.
They are also younger – aimed at a
younger audience
Column formation. 1st third –
brings attention to the
information first.
Bold colours (blue – background,
red – skirt). Brings in reader’s
attention.
Bold logos and colours – stand
out.
Red & White. Two bright
colours against a darker
backdrop (black clothes,
deep blue wall).
Advert stands out –
colours contrast the
rest of the colours on
the page.
Female models –
appeals to men and
women.
9. Skull on t-shirt. Rock/punk culture
reference – would probably appeal
to target audience
Aggressive facial
expression.
Corresponds with
genre.
Tattoos focused
on. Violent
motifs.
Red and black colour contrast.
Both oppose light blue.
Title – White on black/ black
on white. Bold capital
lettering, rebellious font.
Small amount of
information in the
bottom left. Quick
overview of what will be
discussed – persuades
reader to continue.
Bare chest and torso
– hair shown.
Emphasises
masculinity
DPS 1
10. Large drop cap ‘I’ used
straight away, draws
attention in.
Bright, bold colours
used. Brings in
reader’s attention.
Text starts in first
third of page.
Text overlaps image
and column –
unorthodox, like
the genre
Columns split up
large chunks of text
– easier to read.
Pictures of concerts
– appealing to fans
of genre
Ellipsis suggests
article will continue
after advert – makes
the reader carry on.
DPS 2
12. Yellow used – stands out strongly
against black background. Visible to
people from a distance. Centre-top of magazine cover, very
visible and obvious.
Shattered effect on text – connotes
aggressiveness associated with heavy
metal sub-culture.
Pictures overlap mast head – unorthodox structure.
Appeals to followers of the genre.
1
13. 2
‘AMAZING’. Strong, persuasive in
bold. Draws reader in.
Exclamation mark – symbolises
excitement of offer.Magazine offers included extra
content, persuades reader.
Overlap again here –
rebellious nature of
the music style.
Black/white contrast – obvious
and outstanding.
Shows reader what’s inside.
14. Bold, rock-style
expression on his face.
Guy liner.
Black and yellow –
strong contrast, highly
visible.
Aggressive reds
and blacks
Make-up, rock-
style
Continuing yellows
and blacks
‘NEW’ – Bold. Appeals to audience
– suggests unseen content.
Positioned in the first place
the reader would look. The
bold colours and rock motifs
attract the reader in.
3
15. Mouth open – looks like
he is screaming –
aggressiveness of
culture
Not smiling – genre
specific mood
Tattoos – symbolise
rebellion of
movement
Long hair and beard –
heavily masculine,
suggests the audience
is majorly male
16. Skull – connotation
of violent culture of
heavy metal.
Black and white.
Contrast – easily
visible and stands
out.
Aggressive visuals-
tears, sharp corners.
Picture on left side. Draws
reader in and leads them
on to the text.
Bold title
Hints of yellow. Bold.
Draws the reader in with
the titles.
CONTENTS PAGE
17. Black and yellow
– resembles
warning signs.
Connotes
‘dangerous’
style of music –
appeal to this
audience
Bold coloured
hair – bold rock
movement
White against
backdrop – stands
out. Draws the
reader in.
Instruments –
appeal to
musicians.
Male and
female –
suggests
magazine
appeals to
both
DPS
Even layout of
text and
pictures –
easy to read.
19. White on red – stands out
easily, draws the reader in.
The top left of the page – reader
comes to this first.
Bold, comprehensible font used.
Easily visible and obvious.
1
Universally
recognised logo
20. Red contrast black and white
– highly visible. Red has
connotations of passion and
anger – will appeal to fans of
the genre (rock)
‘Greatest’ – superlative
adds to the value of the
magazine to the reader
Appeals to fans of 90’s music,
extending the audience.
Gives the reader an insight into what is in the
magazine, persuades them to read on.
2
21. Contrasting colours – eye-catching to the
reader. (Bright vs Dark) Matches Indie rock/
rock style.
Easily recognised album art.
Reminiscent of 90’s period and attracts
people that like/ remember this period
of music.
Collage of mismatching pictures links to the
rebellion of the culture the magazine is
associated with.
22. CONTENTS/DPS
Range of bold
colours used to
make each section
stand out against
black, white and
red.
Stand out section –
highlighted by
black box and bold
text
Red and white
vs black – stand
out well.
Positioned in top
left – first thing
the reader sees.
References genre and
period of music
covered however
shows the vast scale
of the music selected
23. DPS 2
Aggressive facial
expressions –
represents music
style
Amp cables associated
with heavy music.
Comprehensible rating system
for readers – gives
an overview
Extremely bold, legible font. Also, the
words symbolise aggression of the music
and attracts readers interested in the genre
Bold quote from the band member –
interests people that want their opinion.
Black, white and red
present throughout
magazine
Overview of several
artists – extends the
audience whilst
referencing other
parts of the
magazine.