my draft proposal for my music magazine for media as level coursework

1. Draft Proposal
I am going to be making a music magazine and to do this I have researched
other magazines like Kerrang, Q and Rolling Stone so that I will have a better
idea of what I have to do and also to give my inspiration. I have now
completed my research and am now making a proposal of what my magazine
will be like, what will be in it and how I will make it.
The genre that I have decided that my music magazine will be is indie/punk as
I think they are quite similar and people who like one, usually like the other. I
was also inspired to do this genre as it is the genre that I prefer so I will know
lots about it and I will enjoy making it and talking about this genre so that will
mean that my work will be of good quality. I have not yet decided on a name
for my magazine but want it to be one word, probably an exciting adjective or
verb. For my colour scheme, I will use black and white and one other bright
colour, probably red, blue or purple. I will test out those 3 colours when I am
making my magazine and see which looks best and then I will use that one. I
want my magazine to be fairly simple and minimalist, because I personally like
that style, so I will experiment with that but I realise I can’t go overboard
because then it wouldn’t look good and most music magazines aren’t that
simple and they have lots of sell lines and things to make the magazine more
interesting so people will buy it. The tone of my magazine will be quite
professional but also a bit fun and cheeky so that readers enjoy it.
The purpose of my product will be to entertain, inform and persuade the
readers of my magazine. It will entertain as it will be quite a fun magazine that
my readers will enjoy reading and looking at. I will have lots of
competitions/freebies/give aways in my magazine which will excite the
readers and make them want to get involved. l I will probably also have
quizzes and games which will be very entertaining. Some of the questions I ask
in the interview for my main article will fun and trivial questions so they will
enjoy reading about the artists’ responses. My magazine will also be
informative as I will include lots of information about upcoming
festivals/artists going on tour and new albums in the indie/punk genre that
are about to be released so readers are in the know. I will also have reviews of
recently released albums or singles and also concerts so the readers can know
if they really should buy a particular album or concert tickets. I will also ask my
artist some more deep and informative questions so the readers can learn
more about their favourite artist which is probably why they would have
bought the magazine in the first place. As for persuasiveness, my magazine
won’t do this much but I will encourage readers to enter competitions or buy
particular albums or go to concerts as the magazine will review them and if it
says that it was good then the readers will probably want to go to it.

2. The target audience for my magazine will be young people, teens and early
twenties, both male and female that like indie and punk music. Generally this
age group are students and don’t have a lot of money to spare so I will make
my magazine quite cheap, maybe £1.50 or £2, so that they can afford it and
will maybe prefer it, or at least buy it more often than over other, more
expensive magazines. I also fall within this target demographic so it will be
easy for me to determine what they would and wouldn’t like in the magazine
so I can tailor it better to the target audience. This age group of people also
use lots of social media so I will show tweets and other things that readers
have written about the magazine somewhere in the magazine as it will be a
nice way to interact and readers also feel more involved. I will include lots of
freebies/give aways to concerts and thing in my magazine because tickets are
quite expensive nowadays so they might not be able to afford it by themselves
so they will buy this magazine to have a chance to win these thing for only the
£1 or £2s it cost them to buy the magazine. The magazine will also have a
website as young people spend a lot of time on the internet so they can easily
check out what is going on at any time in the world of indie/punk music and
they can also see what will be on that month’s issue so they know if they want
to buy it.
My magazine will come out monthly as I think that people don’t buy music
magazines weekly because most people feel like it is a waste of time and
money. In the contents page of each issue of the magazine, I will encourage
people to subscribe and tell them where/how they can do that and give them
a discount code so more people will do it and my magazine would get more
money. I will have a USP (Unique Selling Point) so that more people will want
to buy my magazine and it will be that there will be a giveaway with every
issue for concert tickets to the concert of the featured artist on the cover of
the magazine that issue. It is important to have a USP as this attracts people
to your magazine over others magazines and I think that this is a good one as
my audience will definitely buy the magazine so they have a chance to win
tickets to see their favourite artist and the magazine would get more
publicity/popularity.
On the front cover of my magazine I will have a close up picture of my model
wearing clothes that fit in with the genre of music my magazine is. The name
of my magazine will be bold and will either go all the way across the top or
just at the top left hand side, depending on what I choose as the name. I will
have the artists name across the middle with a little explanation below and
some other sell lines at the side. My contents page will have a picture of my
model referring to the main article and also other pictures of artists and
concerts each referring to their respective articles. There will be organised

3. sections for the articles so readers can find what they want to look at easily.
On the contents page there will also be section telling readers to subscribe to
the magazine and follow it on different social medias. There will be 2 or 3
double page spreads for my main article; the first one will hopefully have a
picture of my model stretching the whole double page with a gripping title. I
haven’t decided what the rest of the pages will look like but they will
incorporate picture and text and I would like to have some pull out quotes and
other things to make it interesting. The actual article will include both fun,
trivial questions and more deep and informative questions as this is what
people said they would want on my survey.