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Swiggy-marketing and business model


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business model and marketing model

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Swiggy-marketing and business model

  1. 1. Swiggy BY:-Niraj kumar
  2. 2. About  "Swiggy is a food ordering and delivery company based out of Bangalore, India.  Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighborhood restaurants to the urban foodie.  A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .  Having our own fleet gives us the flexibility to offer customers a no minimum order policy on any restaurant and accept online payments for all partner restaurants that we work with.  Our delivery personnel carry one order at a time which ensures we get reliable and fast deliveries."
  3. 3. Founders
  5. 5. Business model(B2C) Logistic(B2C) Restaurants and Hotels SwiiggyCustomers
  6. 6. SWOT ANALAYASIS STRENGTHS •THERE IS NO MINIMUM ORDER LIMITS •FOCUS ON DELIVERY FOOD FAST •ORDER FROM ANY HOTEL AND RESTAURENT IN THE CITY •QUICK Delivery •Better customer support •Wide range of restaurants offered •Neat Packaging •Trained people for making delivery WEAKNESS •Order only available from restaurants that are located in the zone of the order placed •Low awareness of brand or low marketing •Delivery charges in some cities •Price differences in menu and app price OPPOTUNITIES •Pioneer in food delivery business •Growing market for potential customers •Increasing market share •Cost effective and good quality food •Provide better and effective service THREATS •Customers base is low •Increasing health consciousness •Increasing potential competitors •Negligence of potential competitors
  7. 7. Funding
  8. 8. Competitors
  9. 9. Social media and marketing
  10. 10. Social media
  11. 11. Mobile App and reviews
  12. 12. IOS APP
  13. 13. REPORTS
  14. 14. THANK YOU!