Presentation made by Parth Daryani.

2. About
• Swiggy is India's largest and most valuable online
food venture.
• Swiggy, based out of Bangalore, India, was
founded in 2014
• It was inspired by the thought of providing a
complete food ordering and delivery solution
from the best neighbor hood restaurants to the
urban foodie.
• It acts as a single window for ordering from a wide
range of restaurants.
• Swiggy has their own delivery personnel to pick
up orders from restaurants and deliver it to
customers.
• As of March 2019, Swiggy has been serving at
least 100 Indian cities.

3. Target customers and Goals
• Swiggy aims to offer reliable, fast, and
consistent service delivery.
• They also want to increase market share
within the cities they currently exist in,
while also expanding to all cities in India.
• Target customers currently include 20–30
year olds, college students, working
professionals the e-Commerce savvy, and
people living away from their hometowns.

4. Strength
• Fast Delivery: Swiggy is known for taking care of
their customers by delivering orders on time.
• Trained Personnel: Swiggy has trained their team so
well that as of March 2019, Swiggy officially served
100 Indian cities and it is still on the rise to increased
“Areas Served”.
• Free Delivery: Swiggy offers their customers free
delivery, depending on their location—and the
value of the food item, or the type of offer the
customer has selected.

5. • Neat Packaging: Swiggy delivers their food with
neat and hygienic packaging.
• Wide Selection: Swiggy has the option
to choose from a wide range of
restaurants and thus providing their
customers with variety that is an
important factor for attracting
customers.

6. Weaknesses
• Location Constraints: Swiggy only take orders for restaurants that
within the range of the customer’s location, and Swiggy is still
concentrating on the zonal restaurants. Since their competitors are
increasing the range of restaurants Swiggy needs to do the same.
• Low Awareness of Brand Image: Swiggy needs to improve their
brand image and put more effort into the marketing activities.
• Delivery charges on *orders below Rs250: Swiggy adds delivery
charges on orders below Rs.250, where as their competitors like
Zomato have free delivery on orders with low bill.

7. Opportunities
• Pioneer in Food delivery business: Swiggy was the first
platform introduce this concept. They have show a new
way to home-delivery with minimal charges.
• Growing marketplace for Potential Customers: Swiggy has
been increasing their number of customers by providing
quality service, and thus have grown their own market.
• Value Effective: Swiggy needs to increase their zonal
restaurant base to compete in the market, and with the
rising market they have the opportunity to partner with
more zonal restaurants.
• Give higher Service: Delivery should be more quick and
they need to find ways to give no delivery charges or
reduce them to the least on required food items.
• Increase in Market Share: Re-branding can help Swiggy
grow even more in the market.

8. Threats
• Increase in Health Conscious customers.
• Increase in competitors
• Negligence of potential competitors.

9. • Present Customer base is low.
• The constant changes in government
rules and regulations also pose a
threat to start ups/companies like
Swiggy.
• Example: Food products offered for
sale are liable to sampling at any
point in the supply chain as per new
rules.
Threats

10. How Swiggy has promoted
itself:
• Swiggy has launched innovative videos that became extremely
popular amongst plenty like Swiggy Goes International.
• runs contests to encourage direct participation by customers
through #SwiggyTuesdays, and offers coupons and vouchers as
rewards.
• When Swiggy previously launched in Bombay town, it partnered with
widespread Dabbawalas to induce a much better service and later
used it as a promotional strategy to realize complete exposure.

11. • Swiggy realizes the importance of a
promoting strategy and has adopted
many plans to form awareness.
• They depend heavily upon mouth
packaging and glad customers as their
greatest advertising tools as happy
customers advocate the service to
and family.
• Swiggy has been using social media
platforms like Twitter, Instagram, and
Facebook to run ad campaigns like
#SingWithSwiggy, #DiiwaliGhayAayi.
• Their Facebook page is extremely active
as it offers regular updates and
encourages active participation.

12. Conclusion
• By studying the SWOT
factors a start up or any
company can make their
brand image Stronger, a lot
of working capital, a great
status among consumers.
• Analysing the SWOT
factors of your
competitors can help in
better understanding of
threats, and help with
strategies to over come
those threats.
• Promotes emergency
plans.
• Make marketing strategies
better.

13. Group Member ERP
Divi Handa 0181BBA269
Heeba Roshan 0181BBA272
Ritik Jain 0181BBA295
Parth Daryani 0181BBA286