Swiggy was founded in 2014 in Bengaluru and has since expanded to become India's largest food delivery platform. It operates an online food ordering and delivery service, connecting customers to restaurants. Swiggy uses a commission-based business model, earning revenue primarily from fees charged to restaurant partners. It has raised $465 million from investors like Naspers and DST Global, achieving a valuation of $1.3 billion. Swiggy competes against other food delivery platforms like Zomato, Foodpanda, and UberEats and utilizes marketing strategies such as social media campaigns, influencer marketing, and ads to promote its brand and platform.

1. OPERATIONS MANAGEMENT

2. INTRODUCTION
 Swiggy was founded by Nandan Reddy, Sriharsha Majety, and Rahul
Jaimini in August 2014.
 Swiggy began its Journey from Bengaluru with 6 delivery executives
and 25 restaurants on its platform.
 Largest Food Ordering and
delivering company service in India
 Swiggy leads the stack with a 35-38%
market share,
followed by Zomato at 25-30%

3. LOGO
 Simple, bold and memorable symbol that is familiar
and immediately recognizable.
 The map marker has particular relevance to the
brand’s delivery-based business. With that as the
starting point, created the “S” monogram that
doubles up as the brand’s own custom map marker.

4. COMPETITORS
 The food-technology sector/ Food delivery has become a very
competitive market in India
 Swiggy is in direct competition with major on-demand food aggregators
like Zomato, Food Panda, UberEATS, Faasos.

5. BUSINESS MODEL
Swiggy has two major revenue streams.
 The major part of Swiggy’s revenue from commission it collects
from restaurants for lead generation and for serving as a delivery
partner.
 Swiggy takes almost 20% of commission on orders which also
includes delivery charges . Swiggy is present in metro cities
where order volume is huge
 Some nominal delivery charges (though they deliver the orders
free occasionally, for limited time).

6. FUND RAISING
 Swiggy is one of the online food delivery start-up that is
attracting the investors
 The company has raised around $465 since it started in
August 2014
 Swiggy is one of the fastest entrants into unicorn club
 The latest funding, led by Naspers and billionaire Yuri
Milner’s DST Global, values Swiggy at roughly $1.3 billion,
surpassing rival Zomato

7. LIST OF INVESTORS
 Bessemer venture partners
 Norwest venture
 Accel partners
 SAIF partners
 Harmony venture partners
 RB investment
 Apoletto

8. MARKETING STRATEGIES
 Social Media Campaigns:
#10daysOfDecilious, #SecondToMum &
#GharAayiDiwali
 Content Strategy: blogs, videos or listicles on food-
related topics or must-visit restaurants & bars
 Email Marketing: This will help foster their sales,
increase engagement and drive traffic to their website
or mobile app.

9. MARKETING STRATEGIES
 Influencer Marketing Strategy: Swiggy markets itself by
collaborating with these influencers and promoting themselves
to a wider audience
 Social Media and Google Ads: Every Digital Marketing
strategy is incomplete without Paid Ads.
 The company also runs engaging contests like
#SwiggyTuesdays with interesting giveaways like coupons and
the munching bag.

10. HOW SWIGGY OPERATES?

11. HOW IS SWIGGY DIFFERENT?
 Swiggy POP feature
 Widest range of coverage
 Man power : Medical facilities provided
Attractive incentives

12. SWOT
 Strengths:
No minimum order
Fast delivery
Better customer support
Wide range of restaurants
 Weakness:
Location constraints
Delivery Charge in some cities

13. SWOT
 Opportunities:
Pioneer in food delivery business
Increasing Market share
Groceries and Medicine delivery
Female delivery drivers
 Threats:
Increasing health consciousness
Increasing potential competitors
Neglecting potential competitors

14. THANK YOU!