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Zomato presentation

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Zomato presentation

  1. 1. PRESENTATION ON ZOMATO
  2. 2. INTRODUCTION o Started In- July 2008, Delhi NCR. o Founded By: Deepinder Goyal, Pankaj Chaddah o Initially named- “FoodieBay” o In November 2010 it was renamed as“ZOMATO” o Parent Company - Info edge o Category - Mobile Application Based o Sector - Food & Restaurant guide
  3. 3.  Tagline/ Slogan - Discover great places to eat around you  USP - Content is what sets Zomato apart – The restaurant & nightlife guide with menus, pictures and map locations  Segment - Young population, working professionals looking for information of restaurants  Target Group - All Smartphone Users  Positioning - Zomato provides the “guide” or the “discovery” experience of restaurants & food guide
  4. 4. MISSION  Our mission is to ensure nobody has a bad meal They do this by –  Helping people discover great places around them  Building amazing experiences around dining  Enabling restaurants to create amazing experiences
  5. 5. VISION ZOMATO IS USED BY MILLIONS EVERY DAY TO DECIDE WHERE TO EAT IN OVER 10,000 CITIES ACROSS 23 COUNTRIES. IN A FEW YEARS, WE SHOULD BE ABLE HELP POINT YOU TO A GREAT PLACE TO EAT NO MATTER WHAT PART OF THE WORLD YOU'RE IN.
  6. 6. SWOT ANALYSIS
  7. 7. STRENGTH  Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants)  High awareness – Top of the mind product  Global presence – 25 countries – 1.5 million listed restaurants  Superior technology and a strong workforce of over 1200 people  Asset less business model  Simple & user friendly interface  Aggressive and Innovative marketing strategy
  8. 8. WEAKNESS  Competition from search engines & other similar apps means limited growth  Drastic growth means susceptible to bad content  Not customized for each target market  Work inefficiency  High staff turnover
  9. 9. OPPORTUNITIES  Opportunity to expand to further more countries  Increasing internet penetration & number of smartphone users  Rapid technology development
  10. 10. THREATS  Intense competition  Lack of clear rules and regulations - Changes in government policy can easily affect the business model  Business model can be easily imitated by other players
  11. 11. COMPETITORS Food panda Swiggy (https://yourstory.com/2016/05/swiggy-foodpanda-zomato-financials/)
  12. 12. PORTER FIVE FORCE MODEL
  13. 13. INTENSITY OF EXISTING RIVALRY  Low storage cost  Fast industry growth rate  Relatively few competitors  Exit barriers are low
  14. 14. THREAT OF SUBSTITUTES  Existing competitors  Limited number of substitutes
  15. 15. THREAT OF NEW COMPETITORS  Strong brand names are important  Advanced technologies are required  Industry requires economies of scale  Geographic factors limits competition
  16. 16. BARGAINING POWER OF SUPPLIERS • Low cost of switching suppliers • Critical production inputs are similar • Large number of substitute inputs • Inputs have little impact on cost
  17. 17. BARGAINING POWER OF CUSTOMERS  Buyers requires special customization  Low dependency on distributors  Large number of customers
  18. 18. Zomato belongs to – Star (http://economictimes.indiatimes.com/small-biz/money/to-cut-costs-online- restaurant-and-food-delivery-company-zomato-pulls-out-of-9- markets/articleshow/52450883.cms )
  19. 19. THANK YOU

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