swiggy case study

2. INTRODUCTION
People often consume food from hotels, which takes a long time to
deliver. In the case of people going to restaurants to buy food, the time
component will be greater, as will the expense. Online food ordering is
becoming more popular in the Indian market. Indians are quite active
when it comes to utilising apps to get food online. As a result of all of
this, online food marketing is able to produce a large number of job
possibilities.

3. OBJECTIVES
• To investigate the influence of online food ordering on customers.
• To know how Swiggy food ordering has affected and altered their
food habits.
• To investigate customers satisfaction towards online food ordering
app Swiggy.
• deliver the food within 30 minutes on-demand.
• Swiggy made use of innovative technology and concepts to bridge the
gap between restaurants and food lovers.

4. ANALYSIS AND INTERPRETATION

5. BALANCE SHEET

6. PROFIT AND LOSS

8. BUSINESS MODEL CANVAS

9. BACKGROUND
• Founded in 2014, Swiggy is headquartered in Bangalore and operates
in more than 500 Indian cities as of September 2021.
• Besides food delivery, the platform also provides on-demand grocery
deliveries under the name Insta mart , and same-day package delivery
service called Swiggy Genie.
• When Sriharsha Majesty and Nandan Reddy set out on the path of
entrepreneurship in 2013, they launched a logistics solution named
Bundl Technologies.

10. THE FOUNDERS

11. • The founders of Swiggy Sriharsha Majety and Nandan
Reddy have something magical about them.
• Coming from the background of entrepreneurs, they always
said entrepreneurship was always in their blood.
• Here are a few interesting facts about the founders of
Swiggy that you might not have known but will inspire you.
• Stubbornness is one personality trait that Harsha believed to
have shaped him. He says, “I was really stubborn about
doing things that excited me and was ready to commit
myself to it.
• Inspired by this belief, he turned his back to the campus
placement and enjoyed a year of gap before he joined IIM
Calcutta.

12. DEVELOPMENTS
• The start-up made desired returns and exchanged good food for its
clients, took some basic thoughts to achieve their aim, to supply the
food to the consumer on time, no minimum order policy.
• During 8 months of the startup’s opening, they received funding from
companies of 2 million rs.
• It’s now operating and producing lakhs of app downloads in most U.S.
cities.
• The boom amounts to 20-25 percent every month as the speed, 5000
eateries, and heaps of delivery boys are increasing unpredictably.
• You come with numerous current vouchers and cuts to the customers.

13. CHALLENGES
• Inconsistent consistency of the meals.
• Previous dates of distribution.
• Packaging the meal on the distribution.
• Conditional feeding.
• Large transportation prices with very low margins on orders to run.
• Increasing distribution of extra orders by way of increasing transport
boy.
• To navigate the algorithm.

14. CONCLUSION
• So, at last, it is to mention that once expertise the enterprise model of
this online food handing over corporations, we can desire that during
future we will consume directly at home and we will need not to go to
eating places.
• Thus people can enjoy the finest cuisines in the comfort of their own
homes.