Creator: Nguyen Ngoc Long

1. THE BATTLE OF TAXI
APPLICATIONS
1Copyright © Datasection Vietnam Co., Ltd All Rights Reserved

2. 2
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
OVERVIEW
１ PURPOSE
２ DATA SOURCE
 Using Insight Report tool
(insightreport.vn) to determine
who win on Facebook
 Showing customer insight
 Từ 24/9/2014 đến 07/10/2014
3 PERIOD
 facebook.com/GrabTaxiVN
 facebook.com/easytaxivn

3. 33
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
FACEBOOK RACE
129618
53448
Total Page Fans Total Page Fans
(∗)
WHY?
• Campaigns is more attractive?
• Community is more active?
• CRM is better?

4. 44
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
TOP CAMPAIGNS
1
2
3
1
2
3

5. 55
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
No. CONTENT TIME ENGAGEMENT
1
Input promotion code to discount
15000 VND per ride, used 8
times
09/29 to 10/05
(7days)
11452
2
Discount 30000 VND per ride,
used 3 times
09/25 to 09/28
(4 days)
5786Enter “IPHONE6” gift code to
take a chance of getting Iphone 6
and discount 10000 VND per
ride
3
Discount 15000 VND per ride,
used 8 times
10/06 to 10/12
(7 days)
3274
 TOP THE BEST CAMPAIGNS
TOP CAMPAIGNS

6. 66
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
No. CONTENT TIME ENGAGEMENT
1
Enter gift code to take a chance
of getting Iphone 6
End time: 10/20
7654
Discount 20000 VND per ride,
no limited
9/27 to 10/06
(10 days)
2
Discount 40000 VND for a ride,
only applied for Ha Noi
10/07 to 10/10 (3
days)
2247
3
Special promotion only applied
for Ha Noi
For newbie 295
 TOP THE BEST CAMPAIGNS
TOP CAMPAIGNS

7. 77
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
KEY TAKEAWAY
 The best their campaigns is promotion (discount) and
attracting many people. However, Grab received more.
 “Iphone 6” event of Grab was held sooner than Easytaxi
 Easy taxi promotions focus on mainly Ha Noi resident.

8. 88
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OTHER CAMPAIGNS

9. 99
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
1. Give gifts weekly (food, fruit, skin-care)
2. Discount 50,000 VND for a ride, if clients have 10
rides in week
3. Sponsor of Saigon Makeover contest
None
OTHER CAMPAIGNS

10. 1010
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
THE WHOLE CAMPAIGNS
 CLIENTS BENEFITS FROM PROMOTIONS
SAVE*
310000 VND
(*) If users take 2 rides per day
SAVE*
280000 VND

11. 1111
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
 Grab:
 Various campaigns
 Making impressive with clients as Saigon
Makeover contest
 Clients receive more benefit
KEY TAKEAWAY

12. 1212
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COMMUNITY HEALTH

13. 1313
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 USER POST SENTIMENT
29%
67%
4%
Positive Neutral Negative
0%
50%50%
Positive Neutral Negative
29 POSTS 6 POSTS
COMMUNITY HEALTH
KEY TAKEAWAY
GRAB REVIEWED
BETTER
(29% USER POSTS ARE POSSITIVE)

14. Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
370
464
COMMUNITY HEALTH
COMMENTER
COMMENT
165
175
COMMENTER
COMMENT

15. 1515
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
 Grab:
• More active users
• More user contents
• Better review
KEY TAKEAWAY

16. 1616
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CRM

17. 1717
Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
 Grabtaxi have higher response rate (58.6% compare with
33.3% of Easytaxi)
 Grabtaxi answer more quickly, but still too late, average
response time is 747.88 minutes (~ 12.5 hours)
KEY TAKEAWAY