Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Uber vs Grab SWOT Anaysis

Uber & Grab SWOT Analysis for class ICP205.
DISCLAIMER: Pricing in slides are based on Thailand's prices.

  • Be the first to comment

Uber vs Grab SWOT Anaysis

  1. 1. &
  2. 2.  Founded by Travis Kalanick and Garrett Camp on March 2009 (6 years ago)  Headquarters is in San Francisco, California, USA.  Private company under the transport industry.  On October 2010, the company changed its name from ‘UberCab’ to ‘Uber’.
  3. 3.  Founded by Anthony Tan and Tan Hooi Ling on 2011 in Malaysia.  Headquarters is in Singapore.  Under the transport industry.  Recently change its name from ‘GrabTaxi’ to ‘Grab’ on the 28th of January 2016. New Name/Logo: Old Name/Logo:
  4. 4.  Taxi - Calls a taxi that has an agreement with Uber. These taxis are just like any taxi except that you pay through the application.  UberX – Base fare: ฿25 + ฿1 per min. + ฿4.5 per km. Sends an ‘every day’ car to your location with seating up to 4 people.  Black Car – Base fare of ฿50 + ฿2.50 per min. + ฿14 per km. This is Uber’s original service. Choosing Black Car will send a high-end Sedan or SUV/MPS with seating up to 4 people.  SUV – Sends a SUV to your location with seating up to 6 people. Significantly more expensive than the Black Car service.  LUX – Sends a high-end luxury car to your location with seating for up to 4 people. This is Uber’s most expensive service.
  5. 5.  Grab Taxi – Fast, safe and reliable metered Taxis. Base fare of ฿35 1 – 10 km ฿5.50/km 10 – 20 km ฿6.50/km 20 – 40 km ฿7.50/km  Grab Bike – On-demand bike service for passengers and instant deliveries. This service can be found in Ho Chi Minh City and Hanoi City, Vietnam, Bangkok, Thailand and Jakarta, Indonesia. Base fare of ฿25 + ฿10/km  Grab Car (Economy) – Your every day private car. Base fare of ฿30 + ฿9/km  Grab Car (Premium) - Your premium driver service with a luxurious experience. Base fare of ฿75 + ฿15/km
  6. 6. 7-seater Taxi – A metered, spacrious and a comfortable ride. Base fare of ฿35 1 – 10 km ฿5.50/km 10 – 20 km ฿6.50/km 20 – 40 km ฿7.50/km Grab XL - Base fare of ฿300 0 – 1 km ฿20/km 10 + km ฿15/km
  7. 7.  Service is available worldwide in 58 countries and 300 cities.  Application is only available for Andriod and iOS. Offers free rides when you refer a friend to sign up and use the service.  Service is available in 22 cities in 6 countries – Malaysia, Singapore, Thailand, Vietnam, Indonesia and Philippines.  Application is available for Andriod, iOS, BlackBerry 10 devices and Windows Phone.  Doesn’t offer free rides but promotion codes are available. First time users only gets a free ride.
  8. 8. Strength It has a high standard of service. Only verified drivers and cars will be able to work for Grab. Grab’s payment method requires you to pay directly to the driver. The operational cost is quiet low as it relies on customer-to-driver interaction. The estimated charges and the summary of the driver’s details will be shown on the next screen once the booking is successful.  It is a well-recognized business.  A cashless payment system is used.  Dual rating system boosts trust and safety for both drivers and customers.  As Uber has a high value, many people are ready to invest in it.
  9. 9. Weakness  Grab and its customers have no bonding.  There are privacy concern as Grab records where customer gets the taxi from and where they go with it.  Incentive to remain with Grab is very low.  Drivers are very dependent on tips.  The relationship between Uber and the drivers is ethically questionable.  There are privacy risks as Uber records where customer gets the taxi from and where they go with it.  The cost of operating the vehicles are very high but the drivers do not earn as much.  Drivers can also reject unwanted clients.
  10. 10. Opportunities  The estimated charges and the summary of the driver’s details of the booking will be shown on the next screen once the booking is successful.  You can hire the driver to transport children to school, pets to vet, patients to hospitals etc.  Can tap growing markets in suburban areas where taxi services are not available.  Cheaper electric cars can be used. It will reduce the cost and increase the driver’s profit margin. It can exploit new and big markets in countries where taxi services are inconvenient and expensive. Uber can increase the valuation. This might appeal more investors. Uber will have more money to operate.
  11. 11. Threats  Tan, started by going door to door to ask the biggest taxi fleet companies to try his product.  The initial period was tough with many skeptics.  Over valuation can lead to over- investment in locations where there is no room for businesses for a similar type.  Drivers constantly asking for tips can make the customers feel repulsed and not use the service anymore.  Drivers aren’t happy with the low- profit margins. This might lead to bad publicity. As new markets and drivers are joining, fraud and scandals are also increasing. It is damaging for the brand.  Self-driving cars will eliminate the need for Uber.  Problems with local authorities can lead to fines. It will also earn a bad PR.
  12. 12. In favour of?  Grab is easily accessible and affordable.  Significantly cheaper than Uber.  Provides more services than Uber.  Very popular in Asian countries.
  13. 13. Presentation by (Group 3): Doline Stephanie Mafoh Tchio Dujfah Tungsujaritphun (Peem) Jariyaporn M. Seenay (Jenny) Jimoh Taiwo Aweda (Ola) Sulaimon Sikirulai Adeshina (Dammy) Tunde Atiku Odejayi Olajide Abdul

    Be the first to comment

    Login to see the comments

  • ssuser00621d

    Apr. 21, 2016
  • saxbiz

    Nov. 21, 2016
  • geraldinevillaruel1

    Nov. 24, 2016
  • VaniaAriyani1

    Dec. 13, 2016
  • ComplicatedRifat

    Jan. 17, 2017
  • najeebgf2011

    Jan. 21, 2017
  • SomaRoy25

    Mar. 16, 2017
  • nnttung

    Sep. 13, 2017
  • RahatAhmed2

    Oct. 7, 2017
  • YafeiHung

    Oct. 27, 2017
  • Ahm1d1

    Nov. 1, 2017
  • StacyDance

    Feb. 22, 2018
  • whielf

    Mar. 19, 2018
  • NayanPatel182

    Sep. 19, 2020

Uber & Grab SWOT Analysis for class ICP205. DISCLAIMER: Pricing in slides are based on Thailand's prices.

Views

Total views

36,991

On Slideshare

0

From embeds

0

Number of embeds

793

Actions

Downloads

683

Shares

0

Comments

0

Likes

14

×