4. CONFIDENTIAL
Company profile
4
Company Name Adways Co., Ltd
Listed on Tokyo Stock Exchange
MOTHERS:Code2489
Services ・Ad network / Media (Web / Smartphone)
・Advertising Agency (Web / Smartphone)
・App Developer/Publisher (Smartphone)
Gross Revenue USD 310 million (FY14)
Capital USD 17 million (as of May 2013)
Founded 28 Feb 2001
8. CONFIDENTIAL
Vietnam mobile subscriber
8
* Source: MIC 2015
Population,
90,730,000
Mobile Subscriber,
120,320,000
3G Subscriber,
35,780,000
-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
MOBILE SUBSCRIBER IN VIETNAM BY THE END OF 2015
Population
Mobile Subscriber
3G Subscriber
9. CONFIDENTIAL
Time Spent per Day for Mobile
9
Average user spends daily:
- 1h30 with smartphone
- 50 min with tablet
-> Total time: 2h20’/ day
* Source: InMobi Oct 2015
13. CONFIDENTIAL
What is Blue Bee Native
- Global native ads mobile web platform
- Ads which has the look & feel of the platform
that host them
13
Headline
Description
Thumbnail
14. CONFIDENTIAL
BBN ads flow
14
Tìm kiếm thông
tin & đọc tin tức
Nhìn thấy &
click vào native
ads
Đọc thông tin
trên landing page
& tương tác
Targeted User
Native Ads
17. CONFIDENTIAL
BBN overview
17
Gây tò mò và kích thích nhu cầu tìm
kiếm thông tin về sản phẩm
Kết nối nhiều mạng quảng cáo di động
lớn trên thế giới
Đúng lúc, đúng thời điểm và nội
dung đang được người dùng quan
tâm.
Remarekting, contextual base giúp
tối ưu hóa hiển thị quảng cáo đến
người dùng mục tiêu
Native Ads
Keyword, content...
23. CONFIDENTIAL
What is Appdriver
Reward advertising program
23
Win – Win promotion system
Advertiser
• Get install Cost Per Install
base
Publisher
• Make profits from non-paid
users
User • Earn in-app coins for free
24. CONFIDENTIAL
Boost Ranking on AppStore & Google Play
24
By incentive traffic
(Low quality but cheap CPI)
Users can find your app
easily on app store
High quality users
29. CONFIDENTIAL
Lockscreen Video CPCV
29
*Campaign : Lục Long Tranh Bá game
*Targeting : 16-30/ Vietnam
*Impressions: 53,731
*Completed views: 2,422
*Conversion Rate: 4.5%
*Click-after-view: 82 clicks
User
clicks
30. CONFIDENTIAL
CPL/ CPA
*Campaign : ENGLISH PLUS
*Action Point : Filling personal information for applying for English course
*Targeting : Gender / Age in Vietnam
30
31. CONFIDENTIAL
CPL/ CPA after survey
31
Campaign page
*Action point
Woman
and
Have kids
Others Others
Woman
and
Have kids
and
Kids are 0 to 3 yo
Full Screen Banner
33. CONFIDENTIAL
Cost Per Review/ Rating
33
*Campaign : Fim+
*Service: Give good reviews/ratings on store
*OS: iOS, Android
*Volume: 1,000 reviews/ ratings for each OS
35. CONFIDENTIAL
Party Track: Mobile app tracking tool
*Simplify Mobile User Acquisition
*1 SDK to track ALL campaigns on 80 global networks
*Global Platform
*Measure post-install performances like user retention, engagement, ROI
*1 of 7 official mobile measurement Facebook partners
35
36. 36
THANK YOU!
Please feel free to contact us:
• Ms. Bích Nga – Mobile Consultant
• Skype: gianguyen9226 - Email: ngaltb@adways.vn - Mobile: 0932.334.496
• HCM: Unit.806, 8th floor Zen Plaza, 54-56 Nguyen Trai, Dist.1, HCMC.
• Hanoi: Unit 1717 - Skyline Offices, 17th Floor, Prime Center, 53 Quang Trung Str., Hanoi
