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Uber Company Review

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For Elliot Soloway's EECS441 class in Fall 2013

by Kevin Tan

Published in: Economy & Finance, Technology

Uber Company Review

  1. 1. Kevin Tan
  2. 2. Services • Luxury Car Services (UberBlack) • Cab Rides (UberTaxi) • SUV Rides (UberSUV) • Car Rides (UberX)
  3. 3. Current Status • • • • As of August 2013, valued at $3.5B Including Google Ventures’ $258M investment Estimated 2013 Revenue: $125M ~300 Employees (not including drivers)
  4. 4. UberHistory • UberCab 2009: CEO Travis Kalanick & Garrett Camp • 2010 : iOS & Android app released • 2011: raised $50M from investors o Menlo Ventures, Goldman Sachs, Bezos Expeditions • 2012: experimental UberTaxi in Chicago • Early 2013: experimental UberChopper ($3000 !!) • Sept 4, 2013: First Sports Deal – NFL Partnership o Reach a more mainstream audience • From San Fran in 2010 to 19 countries (35 cities) o NYC, DC, Baltimore, Detroit, UK, France, Singapore, New Delhi, Taipei
  5. 5. What’s Hot? • One thing: RIDES! • Hottest: UberBlack
  6. 6. Why it Works: “Everyone’s private driver” One thing, and doing it well. Constant Customer interaction for improvements Focus on experience: Consumer willing to pay premium • Uber has no drivers natively • • • • o Drivers join the network, get paid and Uber takes a commission
  7. 7. We all Scream! • July 2013: Celebrate National Ice Cream Month
  8. 8. Competition • • • • Lyft, Hailo, TaxiMagic, Sidecar Local Taxi Companies (Metro Car, Yellow Car) Public Transportation Local Goverments o Washington DC, San Francisco, Toronto, et al. all pushed legal opposition
  9. 9. Sink or Float? Float and sail off with favorable winds Biased… maybe. Taking an existing high-demand market Creating a new niche-market with self-propagating demand • Releasing new products, with constant consumer feedback • Google is backing them = Resources! • • • •
  10. 10. Thank You! Questions?

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