Marketing plan for an android app. This app will help in online payment of toll taxes thus helping to prevent wastage of fuel and time.

1. PayToll
Marketing Plan for an Android App

3. 1. Executive Summary

4. • People usually get frustrated by waiting in
long queues at toll plazas.
• Commuters waste fuel worth Rs 54 crore
every year due to jams.
• Long queues are a criminal waste of
time.
PayToll

5. So I came up with an APP,
wherein commuters can pay
their toll taxes online and
thus save precious time.

6. This app will help be a one-stop solution where
commuters can:
• Pay taxes online.
• Can recharge account once a month.
• Get weather updates daily.
• Traffic updates continuously linked
to GPS.
• Information regarding toll taxes gets
notified to registered users.

7. Free benefits include:
• Free traffic updates
• Daily Weather updates
• No charge for first five
transactions.
• Notification regarding
location
of petrol pump, hotels
and
hospitals nearby.

8. • 10,000+ downloads
• To be the most popular app in
India.
• Target conversion rate (3-5%)
• Revenue target: 20 lakh in 1
year to 1 crore in 5 years.
• Establish customer satisfaction

9. 1. Demographic
• Bus service operators
• Logistic services
• Income class: Middle class
• Age: 18-35
2. Geographic
• Cities: Delhi, Mumbai, Bangalore
3. Psychographic
• Lifestyle: Tech savvy
Customer Target

10. Situational Analysis

11. Core Competencies
• One-stop destination for paying taxes online.
• Reduced time and effort.
• Nominal charges.
• Benefits for customers.
• Free traffic and weather updates.

12. • With people recognizing the benefits of using internet and are more
comfortable in using the internet than ever before, the young
generation
can take the advantage of paying the toll tax online.
• With the immense success of e-commerce, PayToll app certainly has
huge scope in this aspect.
• Will help in saving time and fuel.

13. • Compatible with many
payment options.
• Easy and simple payment
options.
• Gives information of nearby
hotels and petrol pumps is an
added advantage.
• 24/7 service.
• No major competition as it
is relatively new concept.

14. • Requirement of internet for
payment and recharging
account.
• Relatively new concept
hence people may not be to
accept it readily.
• All toll plazas do not have
this facility presently but
will start this facility soon.
THREATS

15. COMPETITIORS

17. Target Audience
1. Bus service operators
are the main target as
they are frequent
travellers.
2. Young frequent
travellers.

18. Paytm: Famous electronic payment app.
Google maps: For traffic updates.
AccuWeather: Weather forecasting app.

20. Customer value
• 24 * 7 service available.
• Helpline and customer care facility also available.
• Attractive offers on special services.

21. Collaborator Value
1. This app has very less charges on payment.
2. For bus and truck service operators, this will certainly help
in reducing time and save fuel as their buses and trucks as
they do not have to wait in long queues.
3. For drivers this will be a big relief as they get exhausted and
frustrated waiting at toll plazas.

23. Product
Free Version:
The free version of app will have following
features:
1. No charges on first 5 payment of toll
tax.
2. 24*7 weather and traffic updates.
3. Keyword search for finding toll tax in
different highways.
4. Incident reporting and emergency
services.

24. Premium Version
• 10% off for all transactions
of one month if users use this
transactions at least 50 times.
• 20% off for all transactions
of one month if users use this
transactions at least 50 times.
• 3 month package of account
for payment will get 20 extra
transactions for free.

26. PRICE
• 1% charge for online payment of
Rs. 100. 2% charge for online
payment of Rs.200.
• Free version of the app will help
in generating traffic and to
attract new users.
• Premium version of app priced at
Rs.100.

27. To Customers:
Low prices, coupons and upgrades with premium account.
To Collaborators:
Recognition and self worth.
To Employees:
Rewards, Bonuses and Recognition.

28. Distributors

29. Implementation
1. Reach out to the target
audience and set up policies
with them regarding the app.
2. Search for potential investors
and sponsors who want to
help financially or those who
want to advertise.
3. Use of social media for
publicising the app.