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Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond


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Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

  1. 1. By: Brian Cu Managing Director, GrabTaxi DevCon November 2013
  2. 2. Mobile Phone: The Great Equalizer
  3. 3. Mobile service evolution Complexity Services Hard/soft goods Information Communication Device evolution 2
  4. 4. Smartphones as an enabler Unserved demand Idle supply Find supply Order on the spot Allocate fairly 3
  5. 5. E2E Apps: Limitless possibilities Supply Demand Taxi Passengers Service professionals Homeowners Hotels Guests What other services have high supply and demand?
  6. 6. GrabTaxi: I want it NOW Passenger App Driver App Gaol: Get a ride in under 5 minutes
  7. 7. Two sided problem solving
  8. 8. Power of double bottom line
  9. 9. Balance Trust Experience
  10. 10. Balance supply & demand
  11. 11. You have to create trust What if the passengers are not there? What if the person booking has bad intentions? How do I know it is really safe? Will my driver really arrive? How long will it take? What if the passenger keeps cancelling? I was just testing it?
  12. 12. Build an experience
  13. 13. Thank you