2. Wondering why connect everyone associated when
customers are the only ones who will bring revenue?
3. Creating targeted engagement activities and incentives stabilizes
engagement
Your Customers are not the only ones associated with your business
Recruiting advocates contributes to the development of a self-sustainable
ecosystem of your program
4. Activate Embedded Institutional Support
Include your employees,
vendors, suppliers
Give them access to
program features & top
rewards
Allow them to share this
privileged access with
limited number of friends
Create interdepartmental
contests, and include more
suppliers & vendors
All-round
Engagement
1
2
4
3
5. Build Close Relationships
Seek to recruit
your program
users as your loyal
advocates
Develop
conversations
with your
program users
Create exciting
activities & rewards
to invite
participation
Motivate your
advocates to
inspire others to
join the fun
6. Or suu
Towards a Vibrant Future
Create a flexible
program
Mix rewards to see
which create more
engagement
Deploy new activities to
generate engagement
Your Program Should be Resilient
It should be able to quickly revert to
a former profitable stage if the
changed reward or activities do not
match your expectations
The program should be able to offer
actionable insights as it progresses
1
2
3
Design the program for success- Make room for Variation &
Innovation
