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Data Driven Growth


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John Egan, a growth engineer, talks about data driven growth at Pinterest.

Published in: Engineering
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Data Driven Growth

  1. 1. John Egan Growth Engineer @ Pinterest Data Driven Growth
  2. 2. MAU Prediction Model
  3. 3. Where Do You Focus? New user email campaign Improved invitation flow Add more invitation prompts Share content to social media Work with partners to get distribution SEO Advertising SEM Improve signup conversion Content marketing Improve new user experience flow Email campaign to resurrect dormant users Retargeting campaigns Social media contests Paid app installs Weekly engagement emailCompany blog Blogger outreach Add invitations Get press coverage Add more social features Push notifications Build analytics dashboard
  4. 4. Growth Model New Users Monthly Active Users Dormant Users
  5. 5. Growth Model New Users Monthly Active Users Dormant Users Acquisition Activation Churn Churn Resurrection
  6. 6. Net MAU Graph
  7. 7. Knit: The best outcomes happen when you work with others.
  8. 8. Prioritize projects based on ROI
  9. 9. Due diligence is cheap, engineering is expensive
  10. 10. Document Experiments
  11. 11. Segmented Experiment Analysis
  12. 12. Core: Active multiple times a week Casual: Active ~1 a week Marginal: Active <1 a week New: Joined in the past 28 days Dormant: Not active for 30 days Resurrected: Was dormant, but became a
  13. 13. Segmented Experiment Analysis
  14. 14. Marginal Users (~once a month) users)
  15. 15. Core Users (multiple times a week) users)
  16. 16. Old Signup Wall
  17. 17. Inspired Wall