The document outlines marketing and communication strategies for the Waukee Booster Club, including updating the website, engaging guest speakers for events, and leveraging social media. It emphasizes creating a newsletter, reworking membership tiers, and improving public relations. Cost implications and ease of implementation are considered for each proposed idea.

1. Waukee Booster Club Marketing Ideas
Communication Best Practices Engagement
Develop a new Mission
Statement
Update Website (links,
pictures, projects, etc.)
Booster Club Event - bring in
guest speakers
cost implication
ease of implementation
Use Social Media and Social
Media Management tools;
Develop a strategy
Improve Public Relations with
the community
Purchase a booster club app
cost implication
ease of implementation
Create a newsletter (Mail
Chimp)
Rework Individual Membership
Tiers to include loyalty card
cost implication
ease of implementation
Set up a free Google Account
for non-profits
Create All-Sport & All Activities
Booster Club Poster
cost implication
ease of implementation
May 11, 2015