The Fight Club digipak uses design elements that reference and pay homage to the film, allowing fans to easily recognize connections. These include using the soap iconography from the film on the cover, along with a font and damaged look matching the film. Inside photos of characters and the words "Fight Club" in a graffiti style maintain these intertextual references. The CD itself only has three letters, mirroring an important element from the film. Overall, the digipak employs consistent design choices that reference the film and help position it as a companion to the movie soundtrack rather than an independent artists' album.
1. Fight Club Digipak: Front Cover
The Digipak itself
incorporates specific
iconography (the soap)
used in the film that the
audience will instantly
recognise. Therefore
standing out on a shelf.
The typeface used is
consistent with the fonts
used in the film Meaning that
fans will instantly recognise
this typeface making it
instantly indistinguishable.
There is credit to “Original
motion picture” showing that
this was in fact more about
the movie and less about the
artists involved, in fact there
is no reference to any artists
on the cover whatsoever.
The Digipak also has visible
signs of damage on the front
which is in fact part of the
design, suggesting references
to the motion picture itself.
2. Fight Club Digipak: Inside
Opn opening the front cover there is photos of the main
characters, therefore creating the link between this digipak
and the film itself. Along with the characters the words “Fight
club” are also shown off in a graffiti like style, similar to the
style in the movies making intertextual references.
On the inside of the
digipak there is
copyright information
about the CD acting
like a credit like style
The Cd itself is interesting as it only has 3
letters on it following the overall design
choices used throughout the digipak. This is
important as the fanbase will be able to pick
up intertextual references from this as in the
motion picture itself the word incomplete is
used throughout.
On the centre part of the
digipak there is a somewhat
“damaged” look following the
conventions used
throughout the Digipak.
Since this is a soundtrack for
a film they have used similar
design choices as the film
such as a consistently used
font.
3. Fight Club Digipak: Back
The digipak continues to
promote that this is in fact
more about the actors rather
than the bands used in the
album. This is the images of
the acros and their names.
A common convention used
throughout is the track listings
displayed on the back
suggesting that I may have to
use a similar convention
throughout my construction.
Another convention used is the
placement of a barcode on the
back of the digipak
Also in the digipak there is all
the copyright information which
must be displayed due to EU
Law meaning throughout
construction this will be an
important convention to use.
The use of colour and black
space is interesting throughout
this digipak as the top half has a
very minimalistic styling whereas
the second half is included with
less interesting information.
Meaning that tracks are more
likely to stand out.