The Digipak for Bastille's album "Wild World" follows conventions of the format while incorporating consistent visual elements that relate to the band and album. The packaging treats the album like a film through references in the lyrics, credits placement, and narrative progression of characters across the opening pages. Specific typography, icons, and track listings showcase the careful design approach taken to appeal to Bastille fans through Easter eggs and connections to the artist's interests.

1. Digipak Research

2. The record label name is clearly shown in
small writing just above the band name.
The stencil typeface is used consistently
throughout the overall design of the Digipak
and is used consistently across all bastille
products.
The DigiPak uses an image that is relevant to
the album itself “Wild World”, using a link
between visuals and lyrics as suggested by
the theorist Andrew Goodwin.
The title of the Digipak itself is in quote marks,
suggesting a link to these words being spoken
and in one of the songs included in the Album,
“Warmth” the lyrics “hold me in this wild , wild
world” are used. Creating a somewhat easter
egg as in fact only true “fans” will understand
therefore using these quotations to “target”
this specific fan base.
The production and studio credits are clearly
shown at the bottom of the album, most albums
would usually place these on the back. However
Bastille do not, creating a somewhat sense of
them actually being used as a somewhat credits
to the album almost acting as a somewhat film.
Now this is particularly interesting because Dan
Smith (The lead singer of Bastille) is in fact a
“movie addict” as he describes it and does include
countless references to TV Programs and movies.
Therefore suggesting to the “fans” that this is in
fact a somewhat movie.
The title of the Digipak itself incorporates
specific iconography used consistently
throughout Bastille products this is in fact the
△ used instead of an “A”
Front cover of Digipak

3. The back of the Digipak does in fact follow
specific conventions such as a Barcode, these
are usually placed on the back and are
needed for purchase.
The spine includes clear band name along with the title
written in the style on the front creating consistency
throughout the overall design of the Digipak.
Also at the end there is a code “CDVX 3159”
after some research this is in fact the album's
specific identification tag and are placed on
most Album’s meaning this convention will be
particularly important throughout the
construction of my Digipak.
Along the back of the Digipak there is a list of all the
tracks included, this seems to be a repeating
convention used throughout. What is particularly
interesting about this is that it still incorporates the
specific “△ ” icon as a replacement for an “A” showing
that the design throughout has been carefully
considered.
Upon opening the Digipak we are shown a character
overlooking New York City, creating a somewhat
narrative as you turn through the covers the character’s
continue to move, as shown. This is particularly
interesting as mentioned before the album seems to
have a somewhat film like style to it.
Back of Digipak

4. Inside of Digipak
In the centre of the Digipak there is a cutout for
the CD this is a convention used throughout
most digipaks.
The inside art features three males sitting
overlooking the New York skyline. Therefore
following the sense of narrative created through the
Digipak, this is because the characters throughout
have been “moving” from cover to cover and now
seem rested on a ledge all together.