Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Evaluation- Question 1
1. Evaluation –
Question One
In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
2. What have I learnt about real Digipak conventions?
Before creating my own digipak for my chosen song, I researched various
different digipaks with all different genres to discover what particular
conventions are needed to create a digipak. I found that there are many
main conventions to a digipak but can vary in detail due to the genre.
3. Front Cover Conventions
The front cover will feature a main piece of
artwork/image/creative work that is relevant to the artist
or of the artist themselves. This usually depends on the
genre of the digipak but should cover the entire front
cover.
There will also feature the name of the artist through the
artist recognisable typography in which is relatable to
the demographics of the album or can be shown purely
through the main image/artwork therefore not needing to
mention their name on the cover.
The album name is also often featured on the front cover
of digipaks. This could be in a quirky font, different to
the typography of the artist’s however, in which look
good together. This can be placed anywhere on the front
cover as long as it is there.
4. Back Cover Conventions
On the back cover of a digipak, there will ALWAYS be
a list of songs in which are featured on the album. This
is usually placed in the centre of the back cover, but
usually has the own design with similar fonts used on
the front cover.
The back cover has to include credits to anyone whom
has been involved with the album by law. This may
include publishers, producers etc. This is usually in
smaller print along the bottom of the back cover
accompanied with the record label.
Barcodes are another convention of the digipak which
is placed on the back cover. This can be placed
anywhere on the back, however it is usually down the
right-hand side of the back cover or the bottom.
5. CD Design Conventions
CD covers can vary, but these are common conventions of a CD design;
• Name of artist
• Name of album
• Copyright information
• Track list
• Record label
6. Inside Cover Conventions
• A lot of inside covers include a piece of artwork
which is relatable to the front cover of the digipak
or artist.
• Copyright information along the bottom of one side
• Artists personal messages from themselves to the
fans to say thank you or any announcements or
extras such as polaroid images (similar to Taylor
Swift’s 1989 album)
• Lyrics to every song on the album in number order
• ‘Behind the scenes’ photography or messages
7. What conventions have I conformed
to and subverted?
Comparing to existing media products
9. When comparing my own digipak front cover to Rudimental's front cover we can clearly see
some similarities and differences between the two. Both front covers follow the usual
conventions of front covers and this is to include the album name somewhere on the front
cover. The album name on both the existing media product and my own media product are
clear to read and I have made sure that the album name ‘STRAY’ is obvious and stands out
in the muddle of words. I achieved this by making the font colour contrast against the other
typography on the front cover behind the digipak title and also enlarged it. . I have used a
sans-serif front to create my typography as this is links in with the artists own logo which is
not included on the front cover of my digipak.
My digipak subverts the conventions of a digipak as I earlier mentioned that the artists name
is not on the front cover of the digipak. However, for the dance genre, in which is the genre
for my own created digipak, this is somewhat conventional to the genre.
Artist and Album Names
10. Main Image//Artwork
When thinking about what I was going to put on my front cover of my digipak I wanted to
link it in with my music video and genre. When I thought about my music video, I thought
of confusion and the way I visualised ‘confusion’ was in the form of a muddled cluster of
relevant words such as ‘love’, ‘hate’, ‘anger’ and ‘despair’. I liked how that a lot of dance
digipak covers have simple design therefore I started to design my front cover. I used
Microsoft word to type in various words in individual text boxes, resized them, chose the
colour and size of the font and placed in a cluster – resembling a heart shape. I think this
conforms to the conventions of a front cover as this is considered as artwork instead of a
main image.
Although on the Rudimental front cover there is a main image in which looks like a
photograph, this still conforms to the front cover conventions. The photograph of the urban
area and piece of artwork, as I found in my research, represents the artists ‘Home’ and this
is the name of the album.
12. Track List, Copyright & Barcode
The track list is a main convention of
the back cover and this is included on
both the existing media product and
my own, therefore conforming to the
conventions. However, comparing
these two, they are different in terms
of theme and design and this should be
the case in each and every single
digipak. I decided to centralise my
track list.
I also added my own copyright
information to the back cover of
my digipak as this is a definite
convention on all digipak as they
have to have copyright and credit
on the digipak. I added this along
with the record label and a
barcode.
14. When comparing my inside cover and CD to existing products, you can see many
similarities between them. The conventions for the inside cover and CD are all in my
own products including the name of the artist, the record labels, the name of the
album and then the artwork/message to the audience will always be on the inside
cover, in which I have also completed.
16. My poster is very genre conventional and
contains everything that is expected to be
on the poster. I purposefully did this
because I wanted my poster to be a
success. Both the existing poster and my
own product have the artist name, album
name, the release date, the record label
and album artwork.
17. WHY WILL IT APPEAL TO YOUR AUDIENCE?
I think that using specific conventions such as having album artwork within all of
the products helps attract the audience and makes all the products recognisable.
Having specific dates on the poster and the apps/websites that the album will be
available on attracts the audience more as there are various places to access and
see the album. Using artwork instead of just images may interest the audience as
they don’t know exactly what is included in the music video but I have also added
a freeze-frame of an element of the video on the poster, therefore intriguing the
audience even more to watch the music video as well as listening to the music.
