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The masthead for this billboard is large and placed to the left of the image. We naturally read from left to
right so by doing this, it indicates that the publisher wanted this to be the main focal point of the image. The
name of the brand is the masthead which shows immediately that the desire for the company to be known
has been met.
The image used is a close up of a model wearing the CK sunglasses which is the item that is being
promoted. It is large and placed at the right of the billboard which also takes over almost two thirds of the
billboard which indicates that the publisher sees this as a main focal point. The way the image is placed,
acts as though it is on a polaroid image which has been very popular recently which would make it appeal to
more people.
The colours used in the image are very dark which corresponds with the colour of the sunglasses however,
the model has very light features such as her blonde hair which juxtaposes with the sunglasses pulling the
focus of the viewer to the item in question. The white background enables the image to stand out and also
enables the masthead to be clear and easy to identify.

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Ck billboard deconstruction

  • 1.
  • 2. The masthead for this billboard is large and placed to the left of the image. We naturally read from left to right so by doing this, it indicates that the publisher wanted this to be the main focal point of the image. The name of the brand is the masthead which shows immediately that the desire for the company to be known has been met.
  • 3. The image used is a close up of a model wearing the CK sunglasses which is the item that is being promoted. It is large and placed at the right of the billboard which also takes over almost two thirds of the billboard which indicates that the publisher sees this as a main focal point. The way the image is placed, acts as though it is on a polaroid image which has been very popular recently which would make it appeal to more people.
  • 4. The colours used in the image are very dark which corresponds with the colour of the sunglasses however, the model has very light features such as her blonde hair which juxtaposes with the sunglasses pulling the focus of the viewer to the item in question. The white background enables the image to stand out and also enables the masthead to be clear and easy to identify.