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1. Billboard Deconstructions
Masthead- The black coloured masthead is displayed big and bold across all middle thirds as it is the most significant text to be seen as it presents the fashion
company name. The big size of text suggests that if readers see the brand name they will automatically be drawn to this billboard and will more than likely think
about the visiting the company or their website. The colour black has been used to present power, high class and elegance. Suggesting these are all factors in which
the company will display through their fashion and service.
Background- The clear and
light coloured white
background creates a massive
contrast between itself and the
bold dark masthead, as the
both have complete different
connation's. Rather the colour
black has mysterious and rich
meanings, the colour white
represents purity, innocence,
goodness and considered a
colour of perfection. This colour
has been used to implies all
these connation's will be shown
through the company whilst it
through their design, fashion or
service.
Sub-heading- Below the company's
masthead there is a such smaller, thin and
faint text of the website link.
“FOREVER21.COM”. This feature has been
on the billboard to provide links to e-
media. Suggesting that this is significant to
the audience as it has been displayed in
the middle lower third. In addition to this,
this feature has been cleverly displayed on
their billboard as their target audience is
primarily aimed at teenagers and young
adults. Both ages groups are known to
used e-media facilities daily . Having this
website here presents to the readers that
they are offer alterative perhaps preferred
ways in which customers can get involved.
Also this feature presents to the readers
that the company is up to date and
displaying features in which they know
their audience will react well too. This
feature is also in black to link together with
the masthead showing continuity.
Main Image- The main used is of a pale young female model wearing only red. Red
sunglasses and a red shirt. The colour red has been used to present energy,
passion, desire, and love. All factors in which teens, the target audience display and
react too this suggest the company are aiming to meet their audience’s needs and
all characterises will be presented in the brand’s fashion and service. The image of
the young female has used the mirrored effect to display a reflect of the model as
well the original image. This has been used to symbolise the mirror image of
yourself suggesting that Forever 21’s fashion can help to bring the best version of
yourself.

2. Masthead-The black coloured masthead is displayed in a bold yet thin font to the left bottom third of the billboard. The masthead displays the letters “C” and “K”
which are the two initials of the brand Calvin Klein. The use of these letter has been used as a nickname as such to suggest that they company is friendly with their
customers and offer a professional yet caring role as a company. The colour black has been used to symbolise power, high class and elegance. Suggesting these are all
factors in which the company will display clearly in their fashion and service towards customers.
Sub-heading- Below the
company's masthead there is a
smaller and fainter text
displaying the full named brand
Calvin Klein. This text in
presented in a smaller form to
implying it is less significant as
the masthead or it would have
been just as bold and big as the
masthead. This suggests that
the brand want to focus less on
their name as a whole and
more on their service and
fashion they will provide for
their customers. As there brand
name wouldn’t be as well
known or successful as they
wouldn’t have got there they
are without their service in the
last place. Also the sub heading
is black to link with the
masthead and whole brand,
suggesting continuity
throughout the brand.
Background- The clear and
light coloured white
background creates a massive
contrast between itself and the
bold dark masthead, as the
both have complete different
connation's. Rather the colour
black has mysterious and rich
meanings, the colour white
represents purity, innocence,
goodness and considered a
colour of perfection. This colour
has been used to implies all
these connation's will be shown
through the company whilst it
through their design, fashion or
service. The white background
is used a border to frame the
main image, suggesting it is a
very significant part to the
billboard.
Main Image- The main used is of a tanned, sun kissed young female model wearing only
sunglasses. The image used is a close shot of just the models face and hair. Her face is shiny
blonde gloss to represent cleanliness and health. Her sunglasses are used to display a
feature of what the company sell in a way of advertisement. Her facial expression is very
serious yet mysterious in a sense they see could be confused or trying to seduce. Her lips
are open slightly as if she is grasped looking at something behind the camera, this suggests
to a reader that there is much more to be seen in this brand than just this billboard. The
image is displayed to the right third of the billboard to imply significance to the image but
not major importance otherwise it would it of been positioned in the middle third.

3. Masthead- The black coloured masthead is displayed in a big and bold text in the lower middle third of the billboard, the masthead displays the brands name. The size
of the font suggests it is a very significant feature on this billboard and must be visible to every reader. Implying if readers see the brands name on the billboard they
will instantly be drawn in and pay attention as it is a well known and successful all round brand. Suggesting they will want to hear more about/ research more into
their products advertised and it is a brand that is familiar to them, so they will know the quality and class of the brand. The colour black has been used to present
power, high class and elegance. Suggesting these are all factors in which the company will display through their make up and service.
Sub-heading- Above the
company's masthead there is a
smaller and fainter text
displaying the name of the
individual product in which is
being advertised on this
billboard. This is displayed in
the middle third displaying it is
of major importance and the
brand definitely wants every
viewers to see this feature.
Also suggesting that the brand
want to focus less on the well
know brand and more on their
products and what else they
can do to please their target
audience.
Background- The clear and light
coloured beige background
creates a massive contrast
between itself and the bold dark
masthead, as the both have
complete different connation's.
Rather the colour black has
mysterious and rich meanings,
the colour beige off white
represents purity, innocence,
goodness and considered a colour
of perfection. This colour has
been used to implies all these
connation's will be shown
through the company whilst it
through their design, fashion or
service. Instead of using a pure
white the brand have used a off
white, beige colour to represent
the look of the make up being
advertised. This suggest that they
magazine will be full of continuity
throughout and every feature will
link.
Main Image- This brand hasn’t identify a single main image in fact they have used two very similar
sixed images to frame the masthead and subheading, suggesting that these two features over rule
the images are seen as being more important to the company due to the positioning. One of the
images is a side profile of a natural looking young girl looking serious yet pleased this implies that
she is happy with the product advertised suggesting this is how all buyers will look and feel. The
other image is of the product, the product being foundation displaying 3 different shades of the
product, suggesting they will provide for all their audience no matter their skin colour.