A deeper analysis of my magazine advert.

1. Magazine Advert Analysis

3. Target Audience
I haven't narrowed my target audience down to a small group
of people, but, from the research that I have done, it seems
to be people of both genders, up to around 30 years old;
meaning I have a wide target audience to advertise to.
My advert appeals to them as it doesn’t single anyone out
with the design – it has a neutral colour (black), uses a
magazine which people of all ages and genders use, and I
have included a QR code which younger people may be more
attracted to, but have also stated that there is a vinyl edition
of the album, which may be more appealing to the older
people within my target audience.

5. Text
I have kept the writing and text on my magazine advert to
a minimum, in order to create a sense of mystery. My
target audience have identified that they like the mystery
that my advert creates, which is why I have stuck with this
theme throughout my print products.
Also, I have done this so it keeps continuity with my
digipak, as there is no writing on the front cover of the
album, apart from the band’s name.
I didn’t put any text next to the first date on the advert,
underneath the band’s logo, because my research has
found that it intrigues people to find out more about the
date, and why it is so significant.

7. Images
The focus point of the advert is the band’s logo,
which I have purposely placed in the centre, as it
draws your eyes towards it.
When I surveyed my target audience, just like the
text, they said they like the lack of ‘clutter’ on my
advert, and it intrigues them.
Also, I like the fact that the advert doesn’t give
everything away about the band, because it may
make people more likely to scan the QR code or
look on the band’s website.

9. ‘Band-ity’
As previously stated, the advert doesn’t make it fully clear
what the advert is for, although the writing “vinyl edition
coming soon” implies that it is music related. However,
this draws the person reading this in, and will hopefully
make them more likely to find out more about the band.
As I have researched in my previous blog posts, I want my
band members to be almost ‘anonymous’ when it comes
to advertising the band, which is what I have done with
my advert; I haven’t used any pictures of the band
because I want to promote the band and their music, and
not the band members themselves.

11. Band Logo
As said on a previous slide, I have made the band’s
logo the focus of my advert. I have used exactly the
same font and image as that on my album cover
and digipak, but, after getting feedback from my
target audience, I have made the image larger,
making it even more eye-catching for people
flicking through a magazine.
The logo doesn’t give anything away about the
band, which keeps with the theme of mystery that I
am hoping to achieve with my print products.

13. Links
My advert links to my digipak and album cover
as I have used the same font and logo, and kept
everything to a minimum.
I have made sure that it is easy to link my
magazine advert and album together, by
keeping the design simple but the same as my
other print products.