This double page spread advertisement in a newspaper is used to promote Sky TV. It takes up a large amount of space, suggesting Sky is a big company that can afford large advertisements. Bright colors and bold text are used to attract attention and clearly communicate what is being advertised. Big shapes are included to engage viewers in thinking about what the advert is promoting. Significant blank space implies that subscribing to Sky TV will be as easy and simple as the advertisement.
The newspaper is the voice of the community. The editorials are the voice of the newspaper. This voice can inform readers, stimulate thinking, mold opinion and occasionally move people to action
Writing an editorial to be worthy of print space, the editorial needs to tell the reader something that would not be discussed in a straight news story. However, the editorial must be researched carefully and just as thoroughly as a news story.
The newspaper is the voice of the community. The editorials are the voice of the newspaper. This voice can inform readers, stimulate thinking, mold opinion and occasionally move people to action
Writing an editorial to be worthy of print space, the editorial needs to tell the reader something that would not be discussed in a straight news story. However, the editorial must be researched carefully and just as thoroughly as a news story.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
2. DPS/ADVERTISEMENT
This advertisement that I have found is also a double page spread. This
has been used to effectively advertise ‘Sky’ and the different aspects of
it. This advertisement is across two pages and is big in comparison to
many others, this would suggest that the company are very big as they
can afford to buy advert space this big.
Bright colours are used for this advertisement, they are used to attract
people and wonder what the colours relate to. Also bold writing is used
so that the add is clear and so that the viewer/possible customer
understand exactly what is being advertised to them.
Big shapes are used on the page to make the audience think about
what the advert could be about.
The page is very plain and has a lot of blank space on it, this is to
propose the idea that investing in this product will be as easy and
simple as the advert is.
3. ADVERTISEMENT
This advertisement is takes up about a quarter of the page it is
advertising the phone company ‘EE’ and a half price deal that they
going on.
The colours used for this advert are the colours used for the company
logo: turquoise, white and yellow.
There is a lot of text and fine print for this advert which would make
it less interesting for the reader but it would also make it more
informative.
None of the text is particularly bold and it doesn’t really stand out
against the background or the advert as a whole.
Overall I find this advertisement to be pretty poor and dull compared
to the rest of the adverts that I have looked at and analysed.
4. ADVERTISEMENT
Here is a full single page advertisement, it is advertising a house,
however it is advertising through a column section. Through this
form of advertisement the house can be shown off with all of the
details included without becoming something people don’t want to
read – (if an advertisement is covered with information it becomes
less appealing, they should be short and sweet to grab attention)
There are three images used to show off the house, one big image
and two smaller ones, they are used so that the audience don’t feel
that they need to imagine the product.
The text is bold for the important sections, they are small bits of
information explaining what the column is about.
The colours used are the same colours used repeatedly for this
column, which is why they have been used again.
5. DOUBLE PAGE SPREAD
This double page spread is about the interior design of a room, the
different things the writer of the article thinks would look good in a
feminine room.
The double page spread is 2 pages with the majority of the pages
with images and captions. Also on the first page is a short article on
what the double page spread is about.
This double page spread has a colour scheme. It uses purple as the
main colour for the double page spread, the title of the DPS page is in
purple along with a purple footer at the bottom of the page. Also
used for the colour scheme is pink as the article is based on a
feminine room. You can tell here that the mise en scene has really
been thought about for this double page spread.
There is an add at the bottom of the second page – it takes up about
a third of the page.
6. DOUBLE PAGE SPREAD
This double page spread – like the last one has a similar theme. The
colour palette for the double page spread is purple. However the
titles, text boxes and footer are all in purple. The other colours used
are black and white. They are used for a title and the rest of the text.
Small images are used to explain the article more and underneath the
main image there is anchorage text to explain the image above it.
The graphology for this page is a lot different to the previous DPS –
this is because there is more of an article – throughout the page more
text is included in small columns.
7. ADVERTISEMENT
Here I have found two advertisements that were put together, they
have nothing to do with each other but were put together.
Both of these adverts use bold colours to grab the attention of the
audience.
Differently the ad on the right uses a block colour as their base/main
colour, however the advert on the left uses an array of different
colours. Although similarly both ads are using the colours that are
associated with their brands/products so that the audience can
recognise it straight away.
The text on these adverts is very bold for both. Similarly they both
use a smaller text too, this is because that is other key information
the audience may want/need to know, however its not what would
entice them to look at a advertisement.
8. DOUBLE PAGE SPREAD
This double page spread is using their own house style – which is
used for each article written for this page. The colour palette for
these pages are purple and black.
3 main images are used for this page and underneath each there is
anchorage text, this explain the images and what relevance they have
to the article.
This article includes different aspects of ‘healthy lifestyle’ it
incorporates as much as possible and tries to leave out as little as
possible. The page includes different subtitles to
9. DPS/ADVERTISEMENT
This double page spread and advertisement show 2 pages joint
together to advertise a variety of different things. This page is
commonly put into newspapers to get advertising published for
usually businesses.
Some of the adds take up quite a bit of space but the majority of the
adds are small and plain.
The boldest colours on these two pages makes the adverts using
them stand out the most. They catch the eye straight away because
they aren’t just black and white and boring like the other
advertisements on the page.
The most effective advertisements from this double page spread are
the most colourful and also the biggest ones.
