The key to a successful advisory board can often be traced to a leader who inspires, sets the pace, leads by example, or otherwise generates the energy to ignite others. Sometimes its the board chair, sometimes its a number 2, and sometimes its a school leader. When there are several who are aligned, a force can build. We'll explore ways to identify criteria that can make up strong AB members, how to find them and rope them in, and, most importantly, how to support and inspire them at levels that will make them lifers.

1. So You Want an Advisory Board That SOARS

2. Why Here, Why Now? 70% of our kids won’t graduate from a 2 or 4 year college... Bob Schwartz It takes a Village – really it does, and too many of our kids don’t have strong villages. Our Potential Business Partners are driven to do something meaningful… Daniel Pink Our Potential Business Partners need to find or create their future labor force (17million)

3. Who are you and why are you here?

4. Cycle of Effective Teams Assess Goals and Current Team Identify roles Recruit Inspire to Execute Follow-up Action Plan

5. The Elements Community

6. What are yourneeds today? Identify the top needs for the year Build/Strengthen a Board Internships Classroom Integration with Industry Field Trips Fundraising _______________???

7. Are the Right Players on your Bus? Are they in the right Seats? Do you have a great driver? Who’s holding the map? Who’s asking why we’re going there? Who’s monitoring the fuel and tire pressure? Who’s fixing the brakes every month?

8. Cycle of Effective Teams Assess Goals and Current Team Identify roles Recruit Inspire to Execute Follow-up Action Plan

9. Leadership Leaders Come in Many Forms Transformational – Martin Luther King Jr, Walt Disney Transactional – Charles de Gaulle Charismatic – Bill Clinton, Adolph Hitler Servant Leadership – Ghandi, Cesar Chavez Quiet Leader – Abe Lincoln, Rosa Parks Competitive – David Cordish

10. It’s Not Just About Leader(s) Dr. Meredith Belbin, 30 years ago, studied 1000’s of teams Determined what made teams successful It’s all in the balance, based on our tendencies to think, behave and interrelate with others when needed to perform tasks

11. It’s Not Just About Leader(s) Dr. Meredith Belbin, 30 years ago, studied 1000’s of teams Determined what made teams successful It’s all in the balance, based on our tendencies to think, behave and interrelate with others when needed to perform tasks

12. Cards on the Table Pick a card, one card, that most represents the value you bring to your team, your board.

13. The Matrix In the Top 3 Balance of Working Styles Community Diversity Industry Representation Expertise

15. Cycle of Effective Teams Assess Goals and Current Team Identify roles Recruit Inspire to Execute Follow-up Action Plan

16. Recruiting - Lock the Doors Get in a room and lock the doors; create an action plan to identify who and strategize steps to recruit Determine Chain to Tom. Connect First. Determine passions, style, talents, needs, buttons. Offer value added help to them, their companies Go for “That One Thing”.

17. That One Thing just one, to start

18. Example: We need aMarketing Person Networking: Where??? Just like dating – go where you have a passion LinkedIn Agencies Local larger companies have CMO’s Should I go direct? Board members who work with agencies and give them $$!!!

19. Cycle of Effective Teams Assess Goals and Current Team Identify roles Recruit Inspire to Execute Follow-up Action Plan

20. Goals

21. “The Scenario” Insurance and Financial Services Academy – Opened Fall 2009 Large, dynamic Advisory Board headed by 2 co-chairs Experienced, charismatic Principal Task oriented committee; silos No goals, plans or direction “The Results” Great intentions! Poor execution! Lack of focus; disinterest Little progress

22. “The Solution” – Advisory Board Framework Academic Achievement Culture Thematic Experiences Activity Tutoring Activity Cultural/behavioral contract Activity Job Shadowing Outcome Increased academic performance Outcome Students and parents understand expectations for attending HS, Inc. Outcome Increased awareness of IFS careers 9th Grade Increased desire to model cultural behaviors Reward System Identify specific career options and interests Career Assessment 10th Grade Increased desire to model cultural behaviors Tutoring Reward System Increased academic performance – GPA, CAPT, and PSAT Relate classroom concepts to real examples Classroom Speakers Branding Strategies for Success Class Speakers (11/12th Grade) Increased performance – GPA and SAT Students model corporate culture Identify behaviors and strategies for success in the workplace Tutoring 11th Grade Increased desire to model expected cultural behaviors Reward System Understanding of workplace cultures and workforce skills Internship (11/12th Grade) Provide connection between school and workplace Mentoring Identify applications of classroom material to the business world Classroom Speaker Reward System Increased desire to model expected cultural behaviors Apply education to a real life situation Capstone Increased performance – GPA Tutoring 12th Grade Classroom Speaker Identify applications of classroom material to the business world Provide connection between school and workplace Mentoring Model Professional Behavior, Demonstrate Success of HS, Inc. Graduation and College Matriculation Workforce Readiness for IFS Career 22 Goal

24. Engage school principal and leaders –What’s the Vision!

25. Align all stakeholders to meet goals of the academy

26. Engage teachers and staff in planning

27. Be mindful of scope creep – don’t overreach

28. Communicate!

30. What can stop a group of talented, dynamic individuals from moving forward?

31. Create Raving Fans – not just good board members Platinum Rule Our Need to Matter, to be the hero – silent or visible Connect them with Students, progressively To feel their own impact Progressively encourage them to engage others To feel their leverage

32. Creating Raving Fans – not just good board members Touch them, regularly but not too much Provide tools and events to make it easy for them to engage: tours, breakfasts… Provide options: full board, committees, councils Structure – together, create clear tasks & direction for your board members

33. Cycle of Effective Teams Assess Goals and Current Team Identify roles Recruit Inspire to Execute Follow-up Action Plan

34. Scenarios: Great board, no leader No clear leader Competing for ideas Board meets regularly, nothing gets done Board has ideas, can’t implement We’ve identified folks

35. Follow-up Evaluate your successes and challenge areas Document your stories and share! Celebrate small successes along the way Communicate often with stakeholders The fly wheel effect…

37. Recruiting a Marketing Person Professional Associations AMA: www.marketingpower.com Business Marketing Association (BMA) www.marketing.org National Hispanic Professional Organization (NHPO) www.nhpo.us www.prsa.com And look at other boards – we love board savvy and experience!

38. Recruiting a Marketing Person Board Matching Organizations and Sites www.serve.gov www.allforgood.org www.volunteermatch.org www.bvumaryland.com

39. Recruiting- Not just filling seats Step 3: -What is your strategy? - Who should ask? Degrees of Separation Social Media: LinkedIn - What to ask for? Direct/Indirect invitation to an event

40. Summary List areas of Board focus What one action will you take to move your board forward? What actions or activities will you recommend to your Board? Did we meet the learning objectives?

42. Learning Objectives for this Session Successful academies typically have one or more leaders who inspire, set the pace, lead by example, or otherwise generate energy to ignite others. Sometimes it’s the board chair, sometimes it’s a director, and sometimes it’s an administrator. When several are aligned, a force can build. We’ll identify a range of personal leadership characteristics & styles, structure your board & encourage engagement, ways to find igniters and rope them in, and tools to inspire, support and keep strong board members engaged…

43. Network of industry supporters AB co-working Inter AB Include all students in all programs – failing Internships should not be first experience with students Parent participation; conferences, classes, open house, important role Speaker bureaus Alumni - sm

44. Communication Culture Club = mindset understanding Share curriculum with boards Students involved – leadership in groups, fb, AB interraction with students Teacher Internships, AB in school Administration committed and particpating