#NAFNext2014
Using Data to Market Your Academy
#NAFNext2014
Lupe Diaz
Lisa Dughi
Bill Younkin
Without Data:
Preparing students for both college and careers is critical, as the
majority of future job opportunities wil...
With Data:
Preparing students for both college and careers is critical, as US
job forecasts indicate that upwards of 65% o...
Without Data:
The National Academy Foundation (NAF) is an acclaimed
network of career-themed academies that open doors for...
With Data:
The National Academy Foundation (NAF) is an acclaimed
network of 565 career-themed academies that open doors fo...
Why NAF?
#NAFNext2014
Lisa
How to best reach your audience
Choosing your Data
#NAFNext2014
Bill
Audience Conversation Data
Teachers
How can my studen...
How to make your point
Means of Expression
#NAFNext2014
Bill
Audience Data Explanation
NAF Parents /
Administrators
Positi...
One of the (if not the) most extensive and useful data collection
efforts in the field that is utilized to support cutting...
Data Center Data:
• Comparisons between academy and school
• Updated advisory board and partnership data
• Internship plac...
Academy Assessment
• Academy movement over time
• Academy comparison to the national network
NAF Data Center
Putting It Together
#NAFNext2014
Lupe
0%
20%
40%
60%
80%
100%
80% + attendance 24+ credits earned
(12th grade)
Math proficiency A-C avg in English A-C avg in Ma...
Putting It Together
#NAFNext2014
Lupe
What’s the Data?
Putting It Together
#NAFNext2014
Lupe
Historical NAF Summer Internship
Students, Providers and Forms of Payment
2006-2013
...
Using Data to Market Your Academy
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Using Data to Market Your Academy

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With the help of research and district experts, this session will cover how to identify the right data to highlight for specific audiences, how to develop the best formats to present data in various situations and how to access the available tools and documents that NAF provides to assist with results-based marketing.

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  • Few networks have generated opportunities to collect and analyze so much information to inform practice, development and marketing- will have to get ink or slide fomr Umang at connference
  • So, how are NAF students in M-DCPS performing vs non-NAF students?
    Students in NAF Academies in M-DCPS have outperformed their NAF counterparts as shown in the slide in the areas of:

    Attendance: 97% vs 96%
    Credits earned: 95% vs 85%
    Math proficiency: 67% vs 59%
    A-C avg in English: 79% vs 76%
    A-C avg in Math: 71% vs 65%
    GPA 2.0+: 78% vs 74%
  • Using Data to Market Your Academy

    1. 1. #NAFNext2014
    2. 2. Using Data to Market Your Academy #NAFNext2014 Lupe Diaz Lisa Dughi Bill Younkin
    3. 3. Without Data: Preparing students for both college and careers is critical, as the majority of future job opportunities will require some post- secondary work. However many high schools are not equipped to keep students engaged and properly arm students with the industry and work-based skills needed to succeed. Why Focus on College and Career Readiness? #NAFNext2014 Lisa
    4. 4. With Data: Preparing students for both college and careers is critical, as US job forecasts indicate that upwards of 65% of all future employment opportunities will require some post-secondary education. However we still live in a country where every 26 seconds, a high school student drops out. Why Focus on College and Career Readiness? #NAFNext2014 Lisa
    5. 5. Without Data: The National Academy Foundation (NAF) is an acclaimed network of career-themed academies that open doors for underserved high school students to viable careers. For more than 30 years, NAF has refined a proven model that provides young people access to industry-specific curricula, work-based learning experiences, and relationships with business professionals. Why NAF? #NAFNext2014 Lisa
    6. 6. With Data: The National Academy Foundation (NAF) is an acclaimed network of 565 career-themed academies that open doors for underserved high school students to viable careers. Nearly 5,000 business professionals volunteer in classrooms, act as mentors, engage NAF students in paid internships, and serve on local advisory boards. During the 2013-14 school year 70,000 students attended NAF academies across 38 states, D.C. and the U.S. Virgin Islands. Why NAF? #NAFNext2014 Lisa
    7. 7. Why NAF? #NAFNext2014 Lisa
    8. 8. How to best reach your audience Choosing your Data #NAFNext2014 Bill Audience Conversation Data Teachers How can my students and I be successful? Graduation rates, college plans, state test comparisons, internship completions, student feedback. Administrators How can my school be successful? Graduation rates, college plans, state test comparisons, internship completions, student feedback. Business Partners How can my business/community be successful? Internship availabilitycompletions, job shadowing, placement, graduation and college plans. Parents How can my children be successful? Graduation rates, college plans, state test comparisons, internship completions, certifications, student feedback. Students How can I be interested/challenged in school and become successful in my career? Graduation rates, college plans, internship completions, student feedback, travel/visitation opportunities, certifications, job shadowing. NAF Colleagues What are the areas to focus on in helping the academy(ies) to become more successful? Comparisons with NAF overall, district overall, student feedback.
    9. 9. How to make your point Means of Expression #NAFNext2014 Bill Audience Data Explanation NAF Parents / Administrators Positively worded question SA – 25% A – 40% D – 25% SD – 10% Approximately two thirds of the NAF students agreed that the Academy: NAF Colleagues Positively worded question SA – 25% A – 40% D – 25% SD – 10% Over one third of NAF students disagreed that the Academy: (goal is that 100% would agree) NAF Parents / Administrators Graduation Rate = 92% The graduation rate at ___ Academy is 92%, which is ten points higher than the district rate. NAF Colleagues Graduation Rate = 92% The graduation rate at ___ Academy is 92%, which is four points higher than the overall NAF rate.
    10. 10. One of the (if not the) most extensive and useful data collection efforts in the field that is utilized to support cutting edge research. The academy assessment program takes self-reflection and academy data driven improvement efforts to a new level. The existence of these data collection and self-assessment efforts is, in and of itself, an excellent marketing tool. NAF Data Center #NAFNext2014 Bill
    11. 11. Data Center Data: • Comparisons between academy and school • Updated advisory board and partnership data • Internship placement sites NAF Data Center
    12. 12. Academy Assessment • Academy movement over time • Academy comparison to the national network NAF Data Center
    13. 13. Putting It Together #NAFNext2014 Lupe
    14. 14. 0% 20% 40% 60% 80% 100% 80% + attendance 24+ credits earned (12th grade) Math proficiency A-C avg in English A-C avg in Math GPA 2.0+ NAF STUDENT PERFORMANCE 2012-13 NAF Non-NAF
    15. 15. Putting It Together #NAFNext2014 Lupe What’s the Data?
    16. 16. Putting It Together #NAFNext2014 Lupe Historical NAF Summer Internship Students, Providers and Forms of Payment 2006-2013 Form of Payment Year Number of Students Number of Internship Providers (P) Payroll (G) Grant (CS) Community Service 2006 162 110 73 78 11 2007 161 98 105 44 12 2008* 291 120 Incomplete Data 2009 112 68 47 37 28 2010 197 143 71 26 100 2011** 279 152 132 33 114 2012 433 209 162 35 236 2013 460 266 215 29 216 Totals 2095 1166 805 282 717

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