This resume is for Muthu Venkata krishnan Srinivasan, who has over 23 years of experience in sales leadership roles with companies like HLL and Nokia. He has consistently earned top ranks and sales performance. His core competencies include customer acquisition, sales force development, business development, and merchandising and promotions. His most recent role was as an Acquisition Officer at GTL Infrastructure Ltd since 2014, where he was responsible for site management, business generation, and renewals.

1. Muthu Venkata krishnan Srinivasan
Cell : 9489588777
venkatakrishnanmuthu@yahoo.com
Resume
Hard charging sales manager with over 23 years of successful sales leadership in territory expansion
for some of the biggest names like HLL & Nokia. Consistently earned top ranks in sales performance
in every position by bringing revenues, profits and market share to great heights.
 Designed, executed and revitalized vending sales strategy for HLL.
 Consistently ranked top sales personnel on retail penetration.
 Excellent knowledge on merchandising, in-shop displays and product promotions.
 Exposure to various forms of Distribution and Retailing – COCO & DODO
Gifted Sales strategist and tactician who excel in driving revenues through innovative and focussed
merchandising through sales force and channel development programs.
Sales leader who accomplished turning mediocre performers into high performance sales teams.
Core Competencies
Customer Acquisition and Penetration Sales Force Development
Business Development& New Product Launches merchandising and promotions
Territory Management Channel Sales Strategies
PROFESSIONAL EXPERIENCE
GTL infrastructure ltd since Jan’14
India’s leading Independent Telecom Infrastructure Company
As Acquisition Officer
Responsibility & Achievements
Estate Management of existing sites for rentals and access
Additional business generation through upgrade of existing sites for various telecom operators.
Site retention and prompt renewals for business continuity.
Auro Power Systems P Ltd Oct ‘12-Nov’ 13
As Area Sales Manager
Responsibility & Achievements
 Customer acquisition through Dealers for Solar secondary power source & LED lights
across households in south Tamilnadu.
 12 dealer appointments across clusters of Trichy and Madurai region.
 130 installations with an average value of Rs.1.15 lacs per installation.
Zylog Systems India Limited Feb’09-Sep’12
Reputed IT Company forayed into consumer Wireless Broadband.
As Area Sales Manager
Responsibility
 Customer acquisition from COCO branches.
 Plan, guide and monitor a team of channel sales managers and executives for superior
Performance.
 Customer service and retention.
Achievements
 Market share of 5% in the first 3 months of launch.

2.  P&L break even in 4 months of launch.
 70% high ARPU customer acquisition.
 98.5% of customer retention leading to very less churn.
Bright Point India Pvt. Ltd Jan ’06 – Jan ‘09
National Distributors of Nokia CDMA handsets and HTC GSM smart phones.
Responsibility
 Manage Distributors, Retailers, MBO’s, Nokia Priority outlets and MT
 Operator management for bundle distribution.
 Achieve primary and secondary sales targets.
 Identify retail outlets for promoter engagement.
 Managed a team of 40 sales promoters.
 Smart Phone placements in 20+ outlets of MT across TN.
Achievements
 Outlets increased by more 20%
Hindustan Lever Ltd Aug ‘01 –Dec ‘05
No. 1 Consumer Product Company.
Responsibility
 Distributor management and appointment.
 Channel operations and Institutional key accounts for vending division
 Distributor involvement in business through machine placement and drive volumes of
pre mix.
Achievements
 Major customers like Tuticorin Thermal, Sterlite, LMW, Coimbatore Airport, BHEL
 Increase of volume from 250 kg. to 8 tonnes per month.
Kothari Products ltd Sep ’99 – Jul ‘01
Responsibility
 Distributor appointment and management.
 Improved retail coverage through hawkers and increase visibility.
Nestle India Jan ’92 – Jun ‘99
Responsibility
 RD management and direct co-ordination with wholesalers and retailers for food
Products.
 Conduct direct demonstrations and melas.
EDUCATION AND PERSONAL CREDENTIALS
B.Sc-Mathematics from Madurai Kamraj University
26th
January 1970 born.
Languages known: English & Tamil.
Permanent address:
Plot No: 5, Door No: 59/2,
Annai Sri Meenakshi,
Gandhiji Street,
Alagappan Nagar Extn. Madurai-625 003.