1. PRATEEK SINGH
Mobile: +91 - 9918900000
E-Mail: prateek.sing@gmail.com
SENIOR MANAGEMENT PROFESSIONAL
 Vision & Strategy  Profit Centre Operations - P&L, Business Growth 
Evolved strategies that steered expansion of Business to Business (B2B) & Business to Consumer Space (B2C)
business to global markets; repeatedly produced, improved, sustained top & bottom line growth in leading
organisations in diverse industries such as Steel & Power, Media and Telecom
Proven ability in handling diversified product portfolios and leading dynamic & cross-functional teams
PROFESSIONAL ABRIDGMENT
 Over 15 years of comprehensive experience in spearheading
the entire gamut of profit centre operations including business
development, distribution, marketing, promotion, advertising
and financial & operational leadership
 Currently associated with Jindal Steel and Power Limited
Regional Lead Sales-East Africa
 Hands-on experience across all levels of business and
operations, with in-depth sensitisation to the challenges of
change management
 Highly successful in driving large scale revenue and profit gains
through acquisition, deepening & retention of customers across
all segments
 Outstanding success in managing overall profitability of large
scale distribution channels across the country involving
establishing & monitoring productivity goals and leading cross-functional
teams
 Enterprising and dynamic with well-rounded leadership,
planning, analytical and problem solving skills; demonstrated
excellence in directing cross-functional teams and leading them
to deliver results
NOTEWORTHY ACCOMPLISHMENTS IN CAREER
 Spearheading Sales, Marketing and Business Development of Steel products of Jindal Group across East Africa;
serving as the company’s Power of Attorney
 Generated significant growth in profits of Amar Ujala Publication, supported by a team of 200+
 Drove Profit Centre Operations of Modern Trade / Large Format Retail of NexG Devices (INFOTEL HFCL) across UPU
& Delhi NCR
 Consistently achieved gross addition target of 45000 & revenue target of Rs. 2 Crores at Aircel
 Re-branded Rainbow to MTS Brand; expanded MTS across Haryana, as Project Head
 Generated revenue in excess of Rs. 5 Crores and captured 21% market share across 7 districts & 21 towns in
Gorakhpur Circle at Reliance Communications

2. CAREER RECORD
Since Aug’13 with Jindal Steel and Power Limited, Sierra Leone/Liberia as Country Head - Business Development
Served at Liberia & Sierra Leone till Aug’2014; Since Sep’14 at East Africa (Kenya, Ethopia, Tanzania and Uganda)
Highlights:
 Holds the distinction of driving the entire gamut of sales, marketing (including identification of project targets,
relationship establishment pre-qualifications, market intelligence, pricing, budgeting, bidding and winning &
closing of orders) and business development activities related with Steel products across East Africa (Kenya,
Ethopia, Tanzania and Uganda)
 Instrumental in liaising with governmental, fiscal & local authorities and serving as an adjudicator for all conflicts
arising amongst staff, as the company’s Power of Attorney
 Established KPI measures aimed at supporting the Balanced Scorecard of the overall group
 Actively involved in:
o Development of the yearly annual budget process & regional business development plan in conjunction with
the Regional Development Director
o Identifying key business opportunities for the EPC, Construction and Technical Support Services Business units
by coordinating closely with Country BD Manager, Regional Development Director and Regional Business Unit
o Identification & formulation of project alliances and consortia and taking bid related decisions
 Augmented revenue by 53% and market share by 12% through implementation of sales and marketing strategies
 Amplified customer base by 10% by maintaining effective relationships.
 Established strategic plans, thereby bringing in US$ 22 Million worth additional revenue
Oct’12 – Aug’13 with Amar Ujala Publication, Lucknow as General Manager (Unit Head)
Highlights:
 Facilitated significant growth in profitability of the Unit
 Drove various functions like Circulation, Editorial, H.R., Production, Recovery, Finance, Purchase, etc.
 Led a team of 200+ members
Mar’12 – Oct’12 with NexG Devices (INFOTEL HFCL), NOIDA/Lucknow as Hub Head (North1) – UPU & Delhi NCR
Highlights:
 Spearheaded Profit Centre Operations related with Modern Trade / Large Format Retail
 Augmented revenue by 46% and market share by 18% through implementation of sales and marketing strategies
 Amplified customer base by 29% by maintaining effective relationships
May’10 – Mar’12 with Aircel, Bareilly as Zonal Head (Sales) – UP West Circle
Highlights:
 Spearheaded sales and distribution across the assigned zone; consistently attained monthly gross addition target
of 45000 & revenue target of Rs. 2 Crores
 Drove all marketing & branding activities; enhanced top of Mind Awareness (TOMA) among customers; also
organised “Nukkad Meet & Milap” to create an emotional connect on retailers
 Successfully executed the following projects:
o LUT Project aimed at ensuring low utilization of tower in Bareilly with an average growth of 22% in 30 days
o APP (Aircel Proffered Partner) Project (100 APP made in 60 Days)
o PCO Project in Bareilly aimed at growth of high recharges
 Instrumental in:
o Launching WIP (Wireless Internet Phone) from scratch in Bareilly
o Establishing 42 LMP (Last Mile Partner) in just 45 days (1 LMP on 2 BTS with 40 retailers)
o Launching Alternative Channel (trough Prepaid DST Distributors) for Bareilly and Moradabad
Nov’08 – May’10 with Sistema Shyam TeleServices (MTS), Lucknow as Senior Manager - UP– East
Highlights across Assignments:
Dec’08 – Feb’09 Rajasthan Circle
 Spearheaded re-branding of Rainbow to MTS Brand
 Led the Wire-line Team for re-working the products and formulating strategies to improve revenue

3. Mar’09 – Nov’09 Bihar Circle
 Rendered extensive support to Bihar Circle Team for
ensuring readiness before launch, market mapping,
distributor short listing and understanding the market
dynamics in terms of sales & revenue
 Carried out complete recruitment and selection of Frontline
Sales Force across all clusters
Nov’09 – Mar’10 UP Circle
 Drove launch of new products by thoroughly understanding
the market and visiting retailers to collate critical data
Mar’10 – May’10 Haryana/ Delhi Circle
 Facilitated expansion of MTS across Haryana, as Project Head, including market mapping, short listing distributors
and understanding the market dynamics
May’05 – Nov’08 with Reliance Communications Ltd., Lucknow as Senior Manager (UP East Circle) L3
Highlights across Assignments:
As Cluster Pre-paid Head, Gorakhpur
 Excellent track record of consistently achieving monthly prepaid
business target of 15000 + activations and generating revenue in
excess of Rs. 5 Crores, supported by a team of 35
 Captured 21% market share through distribution across 7 districts
& 21 towns through 25 pre-paid distributors & 8000 retailers
As Cluster Pre-paid Head, Sitapur
 Successfully achieved pre-paid business target of 12000 numbers
every month, supported by team of 25
 Expanded business across 4 districts & 17 towns through 20
prepaid distributors & 5500 retailers
 Generated revenue in excess of Rs. 4 Crores
As Post-paid Lead, Lucknow Cluster
 Consistently attained monthly target of 2000 new post-paid activations in Lucknow Cluster (including 7 districts
and 10 towns), supported by DST Team of 110 DSTs and 6 Team Leaders
 Managed complete operations of 22 stores (WWs and WWEs); developed network of 30 channel partners
PREVIOUS EXPERIENCE
Feb’02 – May’05 with Nursing Australia, Melbourne/Australia as Manager
Mar’99 – Feb’02 with Swastik Pvt. Ltd., Lucknow as Assistant Manager
SCHOLASTICS
 Diploma in Information Technology from Melbourne Institute of Technology,
University of Ballarat in 2004
 Master of HRM & Industrial Relations from Department of Social Work,
University of Lucknow in 2000
 B.Com. from the University of Lucknow in 1998
 Course on Windows / Linux Networking from Holmesglen
TRAININGS DELIVERED
 Advised SMBs on scaling business operations
 Mentored M/s Beekay Distributors, UP Distributor for Maruti, TATA, Mahindra, and Eicher Spare Parts with a
turnover of Rs. 40 Crores on Organization Structure, Sales Management & Back End Processing
PERSONAL DETAILS
Date of Birth: 13th May 1978
Address: B4/ 216-B, Vishal Khand, Gomti Nagar, Lucknow – 226010, U.P
Languages Known: English and Hindi