Social Media Marketing for Realtor's

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Social Media Marketing for Realtor's

  1. 1. © 2012© 2012
  2. 2. © 2012© 2012 2
  3. 3. © 2012© 2012 3 GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY
  4. 4. © 2012© 2012 4
  5. 5. © 2012© 2012 Source: Neilson Global Trust in Advertising Survey, 2007 5
  6. 6. © 2012© 2012 “more than eight out of 10 home buyers are accessing home information on their smart phones and computer tablets” 6
  7. 7. © 2012© 2012 7 The use of social media in the home buying process continued to increase, with three-quarters of buyers now using it, compared to 52 percent who used social media in 2011. Buyers primarily used social media for buying tips and suggestions from friends (43 percent), neighborhood information (42 percent), and to view their agents’ Facebook pages (41 percent). The use of social media as a form of communication is expected to grow, with 91 percent of buyers saying they are receptive to receiving information about the home buying process from their agent via social media.
  8. 8. © 2012© 2012 © dennis nations 2011 social media looks really interesting, but… I’ll never have millions of customers… using new marketing tools sound great, but… I will never write thought leadership articles…. reading what’s being said sounds useful, but… I’ll never have a dedicated staff to do it right… I hear about new tools and networks everyday, but… I just don’t have the time to stay current… 8
  9. 9. © 2012© 2012 9
  10. 10. © 2012© 2012 1010
  11. 11. © 2012© 2012 11
  12. 12. © 2012© 2012 12
  13. 13. © 2012© 2012 •  announce your social presence in your newsletter •  include social share links in every email •  include social media sign up icons in every email 13
  14. 14. © 2012© 2012 •  complete your business profile •  brand your presence •  add starter contentadd starter content 14
  15. 15. © 2012© 2012 •  information, tips, and practical advice •  questions asked by your customers •  links to: – archived newsletters; event home and registration pages – polls and surveys – blogs (yours and others’); websites (yours, and others in your area of expertise) – thought-provoking discussions that inspires dialogue – relevant videos, photos, podcasts 15
  16. 16. © 2012© 2012 16
  17. 17. © 2012© 2012© 2012 15
  18. 18. © 2012© 2012 18
  19. 19. © 2012© 2012 19 Likes Friends
  20. 20. © 2012© 2012 •  post fun, engaging content including photos & videos to stay top of mind with prospective buyers •  Ex. Post updates like “I am grateful to be blessed with so many great clients.” Or post photos of your listings with comments like “Super excited for this new listing… Could you live here?” •  custom tabs/apps are your calls to action •  Insights help you learn what your fans like •  run targeted ads •  The events tool helps you promote open houses 20
  21. 21. © 2012© 2012 •  display your listings on Facebook •  gather and share recommendations •  unlock mutual connections •  Mobile friendly 21
  22. 22. © 2012© 2012 22
  23. 23. © 2012© 2012 23
  24. 24. © 2012© 2012 24 *Source Realtor.com
  25. 25. © 2012© 2012 25
  26. 26. © 2012© 2012 •  find individuals you know in a professional capacity •  ask for introductions to connections in their networks •  join groups; participate in discussions; recruit attendees to your events •  ask for recommendations 26
  27. 27. © 2012© 2012 27
  28. 28. © 2012© 2012 •  share links to interesting content •  write in a headline format •  send direct messages (DMs) when appropriate •  retweet content from people you are following •  use hashtags to link tweets 28
  29. 29. © 2012© 2012 •  focus on the content: share knowledge so people care •  trade useful information for attention •  inspire trust by filtering the noise 29
  30. 30. © 2012© 2012 •  don’t pitch •  don’t overtly self- promote •  don’t offer incentives to get reviews or sharing •  don’t get too personal 30
  31. 31. © 2012© 2012 •  comment back •  say “thank you”! •  answer questions •  share comments through other marketing channels 31 -- Yelp aggregate rankings of businesses, 9/2009
  32. 32. © 2012© 2012 32
  33. 33. © 2012© 2012 Google AlertsGoogle Alerts 33
  34. 34. © 2012© 2012 HootsuiteHootsuite 34
  35. 35. © 2012© 2012 35
  36. 36. © 2012© 2012 NutshellMail update your networks track your activity reply from your inbox 36
  37. 37. © 2012© 2012 • Create short videos of properties • Make titles keyword rich • Market analysis 37 • Create short videos of properties Make titles keyword rich
  38. 38. © 2012© 2012 38 Step 1: Take Video Step 2: Upload to Facebook Step 3: Write text highlighting selling point of property Be yourself/authentic
  39. 39. © 2012© 2012 39

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