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Social Media in Vlaanderen
http http://
www.google.be/
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Social Media anno 2018
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WELCOME

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Social Media Evangelist

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https://www.vanhalewyck.be/help-mijn-kind-leeft-online.html

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WHO LOOKS FOR IT,
WILL FIND IT
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx
#Serendipity

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Looking for a needle in a haystack
and finding the farmer’s daughter instead

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Program
1.Introduction:We are halfway...
2. Social media? Definition & Findings
3. Can’t see the wood for the trees
Twitter - LinkedIn - Facebook - Instagram:
tip of the iceberg
4. Sociale Media @VOLVOTRUCKS
Odds & pitfalls
5. On your marks, get set, GO

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INTRODUCTION: HALF WAY

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We are not in the age of change
but in a change of age
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“Digital is the new mother tongue”
Fons Leroy - CEO - VDAB
@FonsLeroyVDAB

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tijd.be

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Social Media in Vlaanderen
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https://www.youtube.com/watch?v=MGVcBxbWp7M

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WE ARE HALFWAY
#01 > We are halfway#01 > We are halfway...

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@hinssen

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Digital is the new normal
#01 > We zijn halfweg#01 > We are halfway

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SOCIAL MEDIA ANNO 2018

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CAN’T SEE THE WOOD
FOR THE TREES
1.Blogs
2.Microblogs:Twitter -Yammer - ...
3.Social Networks: LinkedIn - Facebook -
Google+- ...
4.Media Sharing: Youtube - Slideshare -
Spotify - Pinterest
5.Location Based apps: Foursquare
#03 > Door het bos de bomen#03 > Can’t see the wood for trees

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https://www.truckinginfo.com/303781/3-things-you-should-know-about-amazon-and-trucking

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https://transportfutures.net

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Twitter

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instagram

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TWITTER

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Twitter
• Microblog
• SMS of the internet
• Tweets = Messages < 280 characters
• Flow of news items
• Following & Followers
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Twitter

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Jargon
• Message(s) = Tweet(s)
• 280 characters
• Users: @username vb. @Volvotrucks
• Following = people you are following
• Followers = people following you
• ReTweet = repost of a tweet (RT)
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Twitter

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Jargon
• # HASHTAGS = Metadata
#Matexpo #Gent #busworld
• @Replies: public answer
• DM: Direct Message - private
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Twitter

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67

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68

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Efficient twittering
• Tell others your story
• Better with AddedValue
• Use links in your messages
• Ask questions & give answers
• Share your knowledge & insights
• TXS, be thankful - don’t forget your
grandmother
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#04 > Twitter#05 > TwitterTwitter

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Why using Twitter?
• Listening
• Learning and discovering/ People/ Things
• Ask Questions #daretoask #dta
• Give & Receive
• Share knowledge > expert
• Be found! SEO
• Serendipity
#04 > Twitter#05 > TwitterTwitter

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LinkedIn

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74
LinkedIn
Social
Network
#04 > LinkedIn
1. Individual profiles
2. Company pages
3. Groups
LinkedIn

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75
#04 > LinkedIn
degrees of separation...
#05 > LinkedInLinkedIn

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PERSONAL PROFILE

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COMPANY PROFILE

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Company page

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Jobs

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Groups

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LinkedIn > Network
• Seek and you will find
• Contacts of contacts
• Join groups
• Recommendations
• Presentations
• Detect opportunities
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#04 > LinkedIn#05 > LinkedInLinkedIn

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LinkedIn > Network
• Personal invitations
• Dare to ask questions
• Be willing to give answers
• Build up!
• Observe the hygiene of your network
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#04 > LinkedIn#05 > LinkedInLinkedIn

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FACEBOOK

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101
#04 > Facebook#04 > Facebook

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ODDS & PITFALLS.

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Photo by coconinoco - http://flic.kr/p/8g9p1o
6.ToekomstWhat to do with social media

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SIDE EFFECT
PRINCIPLE
#04 > Odds en PitfallsWhat to do with social media

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6.Toekomst
Leaflet & pills...
Side effects
Helpful
#04 > Odds en PitfallsWhat to do with social media

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Opportunities of SM
1.Branding: know me - like me - trust me
2.Leadgeneration - sales support
3.Recruiting & PR
4.Market research
5.Loyalty - engagement
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#04 > Odds en PitfallsWhat to do with social media

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6.Internal communication
7.Competitive advantages
8.Showing expertise
9.Customer service
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#05 > Kansen enValkuilen#04 > Odds en Pitfalls
Opportunities of SM
What to do with social media

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BRANDING

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LEAD GENERATION

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102
#02 > Social media: Definition & Findings
RECRUITMENT
What to do with social media

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103
Dare to ask your audience...
RESEARCH
What to do with social media

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STORYTELLING

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Photo by jenlen - http://flic.kr/p/7ecxTj
CONNECT
UPDATE
SHARE
LEARN
COLLABORATE
INTERNAL
COMMUNICATION

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INTERNAL
COMMUNICATION

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Reputation
The internet never forgets!
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#05 > Kansen enValkuilen

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131143

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130

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ON YOUR MARKS, GET SET, GO!

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ALL TOGETHER.

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VOLVO TRUCKS
• Target: (Employer) Branding
• Channels: Facebook/Linkedin/Instagram/
• Monitoring: Brands/Keywords from
sector/Colleagues & Competitors
• Tell your story!

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LOOK FOR
FANS/FRIENDS
FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8

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126

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Personal Branding Social Selling
Company BrandingEmployer Branding

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In de praktijk

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www.laverbe.nl

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130

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Eandis Ambassadeurs #werkenbijeandis

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HR
Ambassadeurs
Conversation
Managers
Niet-getrainde
collega’s
Getrainde
collega’s

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DETECTEREN
AMBASSADEURS
SOCIAL BUSINESS
CHAMPIONS
#01

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DOORHEEN
ORGANISATIE
DIENSTEN
NIVEAUS

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KENNIS
KENNISSEN
IN KAART
BRENGEN #02

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KENMERKEN
Snappen mogelijkheden
Willen SM inzetten
Maken online verschil

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MENSEN
MAKEN
VERSCHIL
Passie laten zien
EANDIS online extra positioneren
Boodschap uitdragen
Elkaar & anderen helpen
Zich buiten eigen eiland begeven

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SOCIALE MEDIA
TRAININGEN
PRAKTISCH
MAATWERK
#03

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IK HOOR EN IKVERGEET
IK ZIE EN IK ONTHOUD
IK DOE EN IK BEGRIJP
CONFUCIUS

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HR Ambassadeurs
• 70 medewerkers gecoacht
• Iedere week iemand aan het
woord over zijn job
• Vanuit het hart van EANDIS
• Alle niveau’s
• Rimpeleffect…
• Wordt vervolgd
• #twunch

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Onze helden aan het woord

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Het leven zoals het is

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148
Voor én Na

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Social Media in Vlaanderen

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Social Media in Vlaanderen

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152
Vanuit de hoogte

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153
Geef maar gas !

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154
Wij zoeken collega’s …

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155

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158

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SOCIAL MEDIA
#AZGROENINGE

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Social Media Ambassadeurs @ az groeninge
Stefaan Lammertyn // Pixular

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Verschillende profielen…

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CONCLUSION
• Start listening
• Ensure added value
• Think before you Tweet
• Discover your place
• Search to find people/items
• Give and receive
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#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

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CONCLUSION
• Don’t be boring, don’t start online
arguments
• Watch your manners > grandmother!
• Respect 1 of 3 rule
• Help where you can
• Let everyone hear from you regularly
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#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

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Give
Share
Multiply
@gitomer.com

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205

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And what have we learned today?
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Create
Content for your
audience and make your
audience Content
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You can find
inspiration in
everything and
if you can’t,
look again

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Be different !

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184
And now, jump !

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MAKE SURE SM
DOESN’T
BECOME SM
Photo by philippe leroyer - http://flic.kr/p/8eArtT

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Morvanic Lee

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Stefaan Lammertyn
Twitter: @slk8500
stefaan.lammertyn@pixular.be
QUESTIONS?
Social Media Evangelist
Linkedin: Stefaan Lammertyn