Engaging Parents in a  Digital   World:Strategies for Tribal  Early Childhood      Settings                         Sessio...
Today we will talk about• Why Websites are the most important  enrollment tool• What’s in a great child care/referral webs...
Poll:                                     Q1, Q2, Q3How you will use this    information      © Fran Simon Copyright, 2012...
Whyare websites so important?         © Fran Simon Copyright, 2012   4
Information moves at the speed of      light and it never stops            © Fran Simon Copyright, 2012   5
Phone books are dead!     © Fran Simon Copyright, 2012   6
Phone calls are slowing down!          © Fran Simon Copyright, 2012   7
Newspapers are Dying      © Fran Simon Copyright, 2012   8
Digital natives expecteverything at their fingertips          © Fran Simon Copyright, 2012   9
Parents are overloaded!                © Fran Simon Copyright, 2012   10
Website is the hub!                 © Fran Simon Copyright, 2012   11
Whatis in a Child Care Program or       Referral Website?          © Fran Simon Copyright, 2012   12
The foundation                   Communicate with                    target audiences                    about what they  ...
Whois the target audience and why does it                matter?              © Fran Simon Copyright, 2012   14
Parent Profiles: Tell me!• Average Age• Lifestyles• Education levels• How do they communicate?                     © Fran ...
© Fran Simon Copyright, 2012   16
Information Parents Crave and Need:             © Fran Simon Copyright, 2012   17
What every child care site needs•   Address & directions                 •    Licensing/Accred info•   Email & Phone      ...
Website design counts     © Copyright, Nemeth and Simon, 2012   19
Keep the pages clutter-freeToo much text and too many gizmos are too much!                © Fran Simon Copyright, 2012    ...
Use images to help parents find what             they need       Less text. More images.             © Fran Simon Copyrigh...
Make it easy to find information         controversial            © Fran Simon Copyright, 2012   22
Make it“mobile friendly”               © Fran Simon Copyright, 2012   23
Make it easy for visitors to contact             © Fran Simon Copyright, 2012   24
Make your site search engine friendly              © Fran Simon Copyright, 2012   25
Plan content• Important info  “above the fold”• 6th grade reading level• Brief text• Easy to scan sections• Links for deep...
June 28, 2011   Web SiteSafari
Familiar Exampleswww.llboearlychildhood.com               www.whiteearthchildcare.com                    © Fran Simon Copy...
See and chatLook at the websites and chat your observations                  © Fran Simon Copyright, 2012   29
Referral SitesJune 28, 2011                    30
Child Care Program SitePart of a larger organization          © Fran Simon Copyright, 2012   31
Child Care Program SitePrivately owned and operated          © Fran Simon Copyright, 2012   32
National Child Care Chain Site           © Fran Simon Copyright, 2012   33
A problem: Large organizations with    affiliated child care centers             © Fran Simon Copyright, 2012   34
How toget a website  © Fran Simon Copyright, 2012   35
Web Site Development Continuums                       Semi-      DIY                                          Custom      ...
DIY© Fran Simon Copyright, 2012   37
DIYDon’t give it to the Intern!                                        38         © Fran Simon Copyright, 2012
Semi-CustomCompanies that provide templates (and           sometimes more)              © Fran Simon Copyright, 2012   39
Custom• Internal I/T, marketing, or web services department   • Advantage: Costs are lower   • May or may not have the sam...
It takes a village to… engage a village      © Fran Simon Copyright, 2012   41
Website                             Board              enhancement   Funders                                   requires bu...
Getting Started or Improving        Web sites are ever-evolving. Your              work is never done!
Our next session: Helping Parents find you anddealing with commercial referral              sites           © Fran Simon C...
Questions for me?                   Fran.Simon@ESbyFS.com    © Fran Simon Copyright, 2012           45
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Engaging Parents in A Digital World- Session 2 - Why Websites Matter

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Presented to Office of Child Care, Region V, Tribal Administrators

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Engaging Parents in A Digital World- Session 2 - Why Websites Matter

  1. 1. Engaging Parents in a Digital World:Strategies for Tribal Early Childhood Settings Session 2: Why Websites May 31, 2012 Matter OCC, Region V Fran Simon, M.Ed. 1
  2. 2. Today we will talk about• Why Websites are the most important enrollment tool• What’s in a great child care/referral website• Live Web Site Safari to see examples• How to Get a Website © Fran Simon Copyright, 2012 2
  3. 3. Poll: Q1, Q2, Q3How you will use this information © Fran Simon Copyright, 2012 3
  4. 4. Whyare websites so important? © Fran Simon Copyright, 2012 4
  5. 5. Information moves at the speed of light and it never stops © Fran Simon Copyright, 2012 5
  6. 6. Phone books are dead! © Fran Simon Copyright, 2012 6
  7. 7. Phone calls are slowing down! © Fran Simon Copyright, 2012 7
  8. 8. Newspapers are Dying © Fran Simon Copyright, 2012 8
  9. 9. Digital natives expecteverything at their fingertips © Fran Simon Copyright, 2012 9
  10. 10. Parents are overloaded! © Fran Simon Copyright, 2012 10
  11. 11. Website is the hub! © Fran Simon Copyright, 2012 11
  12. 12. Whatis in a Child Care Program or Referral Website? © Fran Simon Copyright, 2012 12
  13. 13. The foundation Communicate with target audiences about what they need and provide content in the way they need it© Fran Simon Copyright, 2012 13
  14. 14. Whois the target audience and why does it matter? © Fran Simon Copyright, 2012 14
  15. 15. Parent Profiles: Tell me!• Average Age• Lifestyles• Education levels• How do they communicate? © Fran Simon Copyright, 2012 15
  16. 16. © Fran Simon Copyright, 2012 16
  17. 17. Information Parents Crave and Need: © Fran Simon Copyright, 2012 17
  18. 18. What every child care site needs• Address & directions • Licensing/Accred info• Email & Phone • Applications• Ages & programs • Contact form• Philosophy • Forms• Fees • Testimonials• Info about management • References• Info about staff • Content• What makes it special • Links to social media © Fran Simon Copyright, 2012 18
  19. 19. Website design counts © Copyright, Nemeth and Simon, 2012 19
  20. 20. Keep the pages clutter-freeToo much text and too many gizmos are too much! © Fran Simon Copyright, 2012 20
  21. 21. Use images to help parents find what they need Less text. More images. © Fran Simon Copyright, 2012 21
  22. 22. Make it easy to find information controversial © Fran Simon Copyright, 2012 22
  23. 23. Make it“mobile friendly” © Fran Simon Copyright, 2012 23
  24. 24. Make it easy for visitors to contact © Fran Simon Copyright, 2012 24
  25. 25. Make your site search engine friendly © Fran Simon Copyright, 2012 25
  26. 26. Plan content• Important info “above the fold”• 6th grade reading level• Brief text• Easy to scan sections• Links for deeper info © Fran Simon Copyright, 2012 26
  27. 27. June 28, 2011 Web SiteSafari
  28. 28. Familiar Exampleswww.llboearlychildhood.com www.whiteearthchildcare.com © Fran Simon Copyright, 2012 28
  29. 29. See and chatLook at the websites and chat your observations © Fran Simon Copyright, 2012 29
  30. 30. Referral SitesJune 28, 2011 30
  31. 31. Child Care Program SitePart of a larger organization © Fran Simon Copyright, 2012 31
  32. 32. Child Care Program SitePrivately owned and operated © Fran Simon Copyright, 2012 32
  33. 33. National Child Care Chain Site © Fran Simon Copyright, 2012 33
  34. 34. A problem: Large organizations with affiliated child care centers © Fran Simon Copyright, 2012 34
  35. 35. How toget a website © Fran Simon Copyright, 2012 35
  36. 36. Web Site Development Continuums Semi- DIY Custom Custom Moderately Moderate to Inexpensive Priced wildly expensive Time Moderately Least time consuming time consuming consuming Least Likely to look Should look professional professional professional © Fran Simon Copyright, 2012 36
  37. 37. DIY© Fran Simon Copyright, 2012 37
  38. 38. DIYDon’t give it to the Intern! 38 © Fran Simon Copyright, 2012
  39. 39. Semi-CustomCompanies that provide templates (and sometimes more) © Fran Simon Copyright, 2012 39
  40. 40. Custom• Internal I/T, marketing, or web services department • Advantage: Costs are lower • May or may not have the same skill set of contract web developers • The project/child care program may not be the highest priority• Contract web site developers • Advantage: Should be highest quality, but can vary considerably • Payment depends on delivery • Require management Both rely on their clients for an understanding of the target market and for content © Fran Simon Copyright, 2012 40
  41. 41. It takes a village to… engage a village © Fran Simon Copyright, 2012 41
  42. 42. Website Board enhancement Funders requires buy-in and support from the I/T program “ecosystem” DirectorCommunity Main Office Partners Tech Lead Teachers Vendors Support Staff Families Copyright, Simon and Donohue
  43. 43. Getting Started or Improving Web sites are ever-evolving. Your work is never done!
  44. 44. Our next session: Helping Parents find you anddealing with commercial referral sites © Fran Simon Copyright, 2012 44
  45. 45. Questions for me? Fran.Simon@ESbyFS.com © Fran Simon Copyright, 2012 45

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