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The Unexpected Website Formulas of The Conversion Scientist™

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Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey

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The Unexpected Website Formulas of The Conversion Scientist™

  1. 1. @bmassey Website Formulas of the Conversion Scientist™ Brian Massey Conversion Sciences, LLC Tweet Something @bmassey
  2. 2. @bmassey
  3. 3. @bmassey What You Will Learn 18 concepts that will shake the very foundations of your idea of a website 18 ways to make your website more successful 18 ways to piss off your competitors
  4. 4. @bmassey Founder of Conversion Sciences Consultant National Speaker Author Your Customer Creation Equation Labwear Fashion Model
  5. 5. @bmassey Don’t Think. Know. Training Conversion Catalyst Consulting PPC Landing Page Optimization Video that Converts Analytics Visitor Personas Feared by Competitors Across the Internet
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  8. 8. @bmassey http://www.sxc.hu/profile/silegl69
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  10. 10. @bmasseyBoosted Sales by 30%
  11. 11. @bmassey http://www.flickr.com/photos/proimos/
  12. 12. @bmassey http://www.sxc.hu/profile/TWS
  13. 13. @bmassey Now through a single, unified user interface, design, order, provision and control cloud services with the ability to modify decisions as needed to ensure the satisfaction of your IT goals. This is the new IT.
  14. 14. @bmassey
  15. 15. @bmassey www.MyConversionLab.com
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  17. 17. @bmassey http://www.flickr.com/photos/marksetchell/
  18. 18. @bmassey Different Product Different Girl No mention of Wonderland Collection Colors Match
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  26. 26. @bmassey Business Porn? SolarDirect.com http://www.sxc.hu/profile/guitargoa http://www.sxc.hu/profile/acerin
  27. 27. @bmassey Business Porn? SolarDirect.comhttp://www.sxc.hu/profile/acerin http://www.sxc.hu/profile/guitargoa
  28. 28. @bmassey
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  32. 32. @bmassey This took about 20 minutes using PowerPoint.
  33. 33. @bmassey http://www.sxc.hu/profile/Gastonmag
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  35. 35. @bmassey http://www.sxc.hu/profile/gravityx9
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  37. 37. @bmassey http://www.sxc.hu/profile/Marzie
  38. 38. @bmassey http://www.sxc.hu/profile/Marzie
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  42. 42. @bmassey 50% Off US Dollar Bills from the Leader in Dollar Resales
  43. 43. @bmassey 50% Off US Dollar Bills from the Leader in Dollar Resales Enter Your Credit Card Number Your Name Your Address Your Security Code The Expiration Date
  44. 44. @bmassey
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  48. 48. @bmassey http://www.flickr.com/photos/ironrodart/4265327611/sizes/o/in/photostream/
  49. 49. @bmassey
  50. 50. @bmassey Shipping and handling costs were too high. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  51. 51. @bmassey The shopper wasn’t ready to purchase the product Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  52. 52. @bmassey The shopper wanted to compare prices on other sites. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  53. 53. @bmassey Product price was higher than the shopper was willing to pay. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  54. 54. @bmassey The shopper just wanted to save products in his cart for later consideration. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  55. 55. @bmassey
  56. 56. @bmassey Reply to All
  57. 57. @bmassey
  58. 58. @bmassey http://www.sxc.hu/profile/mokra
  59. 59. The Conversion Scientist Blog ConversionSciences.com/blog/ Twitter: @bmassey LinkedIn: LinkedIn.com/in/BMassey Facebook Fan Page: Facebook.com/ConversionScientist Contact: brian@conversionsciences.com 888.961.6604

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