Smmms for chamber

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Smmms for chamber

  1. 1. © 2012 social media marketing made simple Co-Sponsored by Rhode Island Small Business Development Center, www.RISBDC.com “The RISBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration”
  2. 2. © 2012 www.twitter.com/LizBESocial www.facebook.com/LizBeSocial HELLO! Liz Olimpio Principal lolimpio@lizbesocial.com 2 www.LizBESocial.com Mal Stanton Content Strategist www.linkedin.com/in/elizabetholimpio
  3. 3. © 2012 3 why social?
  4. 4. © 2012 4 38% Source: Litmus, “Email Client Market Share,” April 2012
  5. 5. © 2012 social media endorsements = $ 51% of the U.S. sample had purchased a product based on an online recommendation. 5
  6. 6. © 2012 Source: Neilson Global Trust in Advertising Survey, 2007 social media is the new word of mouth you must provide a great experience you must engage with customers to help them spread the word 6
  7. 7. © 2012 © dennis nations 2011 concerns? you’re not alone… social media looks really interesting, but… I’ll never have millions of customers… using new marketing tools sound great, but… I will never write thought leadership articles…. reading what’s being said sounds useful, but… I’ll never have a dedicated staff to do it right… I hear about new tools and networks everyday, but… I just don’t have the time to stay current… 7
  8. 8. © 2012 what you do have is powerful… loyal, happy customers an excellent customer experience interesting and important things to say! 8 if you don’t… that’s what you want to focus on
  9. 9. © 2012 your contacts want to keep in touch, but on their terms 9 add social icons to email campaigns to define your audience’s preferred channels discover preferred channels 9
  10. 10. © 2012 what social profile to start with? 10
  11. 11. © 2012 look professional • complete your business profile • brand your presence • add starter content 11
  12. 12. © 2012 content • information, tips, and practical advice • questions asked by your customers • links to: – archived newsletters; event home and registration pages – polls and surveys – blogs (yours and others’); websites (yours, and others in your area of expertise) – thought-provoking discussions that inspires dialogue – relevant videos, photos, podcasts 12
  13. 13. © 2012 Google Analytics – Social Referrals 13
  14. 14. © 2012 kick-start growth: use your email list • announce your social presence in your newsletter • include social share links in every email • include social media sign up icons in every email 14
  15. 15. © 2012 make content shareable 15
  16. 16. © 2012© 2012 reuse content: Focus HR 15
  17. 17. © 2012 17
  18. 18. © 2012 1,000,000,000+ registered users 530,000,000+ daily users why create a business page? 18
  19. 19. © 2012 Personal Page vs Business Page 19 Likes Friends
  20. 20. © 2012 Tips for your business page • Post fun, engaging content including photos & videos to stay top of mind – relevant – why should I remember you? • Keep your posts fairly short • Custom tabs/apps are your calls to action • Insights help you learn what your fans like 20 • Create a Custom URL • Your Cover should talk: Your Cover image should express who you are as a business and your Page visitors should understand what your business is about at a glance.
  21. 21. © 2012 Images with: • Statistics • Quotes • Fill in the blanks • Small pieces of info Use Picmonkey.com 21
  22. 22. © 2012 Create Custom Tab Images for Apps 22
  23. 23. © 2012 23
  24. 24. © 2012 24
  25. 25. © 2012 Social Campaigns 25
  26. 26. © 2012 10 Steps Before You Hit Send PDF Download 26
  27. 27. © 2012 Social Campaigns Reporting 27
  28. 28. © 2012 Most Facebook users “Like” pages to: • Receive discounts or promotions • Stay informed • Be entertained • Interact and connect • Learn something • Show support 28
  29. 29. © 2012 What is EdgeRank? 29
  30. 30. © 2012 Black Tie Cookies Contest 30
  31. 31. © 2012 Black Tie Cookies 1 week 1,500 fans - 2,228 fans 160 new email subscribers Online article 31
  32. 32. © 2012 32 • COVER PHOTO: Add your website to your cover photo. What services do you provide? • Post valuable content: Stain removal tips, why hire a professional carpet cleaner? Cleaning tips, Before & After pictures. • Apps: Specials, Email List, Downloadable how to’s.
  33. 33. © 2012 Add some humor 33
  34. 34. © 2012 • COVER PHOTO: What exactly is it you do for people and what kind of life will they lead after receiving your help & guidance. • Share inspirational quotes & your expertise/advice • Follow other industry leaders and search life coach on Pinterest for tons of inspirational content. 34
  35. 35. © 2012 • COVER PHOTO: Images related to your business, website, contact information, tag line. “The Source for All Your Drilling Needs” • Add a category • Share your website link in your FB posts 35
  36. 36. © 2012 • Profile image: Logo or Face • Cover Photo: What is it you do/services you provide. Share your website link or contact information • Apps: Join My List, Blog 36
  37. 37. © 2012 • Create a custom URL • Post consistently 1- 2 week • Branding is confusing need to brand youMaureen Taylor as the “Photo Detective” • Make you the page owner. 37
  38. 38. © 2012 38
  39. 39. © 2012 39
  40. 40. © 2012 • Great cover photo • Add website link to About Section • Find out more about your fans: (Favorite Snack (a. b. or c.) Plans for the weekend?, Fav college class, College Humor) 40
  41. 41. © 2012 41 Add some humor
  42. 42. © 2012 Apps for Facebook landing pages Types of Apps • Events • Join My Email List • PDF Downloads • Contests • Coupons • Contact forms • Image • Blog • YouTube • Instagram • Pinterest • Twitter • HTML Companies • Constant Contact - Social Campaign • ShortStack • Thunderpenny • Woobox • Staitigram • Heyo • Wildfire • Networked Blogs 42
  43. 43. © 2012 81% of B-2-B marketers are using LinkedIn 33% | 52% Nonprofits and Associations using LinkedIn what’s the deal with LinkedIn? 43
  44. 44. © 2012 44 150,000,000 + users in more than 200,000,000 + countries what’s the deal with LinkedIn? *Source Realtor.com
  45. 45. © 2012 LinkedIn Profile 45 Insert Keywords in Headline
  46. 46. © 2012 Give Prospects a Reason to Connect With You • Add a professional picture to profile • Include keywords in summary • End summary with a call to action • Personalize your connections • Follow-up with connections • Stay connected and share relevant content 46
  47. 47. © 2012 LinkedIn Summary 47
  48. 48. © 2012 Stay Connected 48
  49. 49. © 2012 tips for using LinkedIn • find individuals you know in a professional capacity • ask for introductions to connections in their networks • join groups; participate in discussions; recruit attendees to your events • ask for recommendations 49
  50. 50. © 2012 5 Ways to Generate More Business from LinkedIn Social Media Examiner.com Melonie Dodaro June 12, 2013 http://www.socialmediaexaminer.com/5-ways- to-generate-more-business-from-linkedin/ 50
  51. 51. © 2012 300,000,000+ active users 51% follow companies, brands or products on social networks should I be using Twitter? 51
  52. 52. © 2012 tips for using Twitter • share links to interesting content • write in a headline format • send direct messages (DMs) when appropriate • retweet content from people you are following • use hashtags to link tweets 52
  53. 53. © 2012 53
  54. 54. © 2012 tips for using YouTube • Create short videos • Make titles keyword rich • Can use your smart phone 54
  55. 55. © 2012 Instagram 55
  56. 56. © 2012 Pinterest 56
  57. 57. © 2012 Pinterest 57
  58. 58. © 2012 • focus on the content: share knowledge so people care • trade useful information for attention • inspire trust by filtering the noise social media “dos” 58
  59. 59. © 2012 social media “don’ts” • don’t pitch • don’t overtly self- promote • Use the 70/20/10 rule • don’t offer incentives to get reviews or sharing • don’t get too personal 59
  60. 60. © 2012 address and encourage “positivity” • comment back • say “thank you”! • answer questions • share comments through other marketing channels 60 -- Yelp aggregate rankings of businesses, 9/2009 do it again! create a great offer have clear call to action publish + promote meaningful results
  61. 61. © 2012 monitor social sphere categories, topics, keywords similar companies your brand experts + influencers 61
  62. 62. © 2012 Google Alerts tools to manage + monitor 62
  63. 63. © 2012 Hootsuite tools to manage + monitor 63
  64. 64. © 2012 Facebook Scheduler 64
  65. 65. © 2012 NutshellMail tools to manage + monitor update your networks track your activity reply from your inbox 65
  66. 66. © 2012 next steps… 2 Hour hands-on training classes with a step-by step guide. Social Media and Email Marketing Training 66 Constant Contact Facebook campaign tool Trial Social Campaigns Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest… Connect with us on:
  67. 67. © 2012 Upcoming Events The Power of Email Marketing Bonus Session Create a Personalized Welcome Email that Stands Out East Bay Chamber of Commerce Monday September 30th from 4:00 PM to 5:30 PM Register: LizBESocial.com/Events

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