Digital Decisions: Choosing and Using Technology in Early Education - An Over...
Engaging Parents in A Digital World- Session 3 - SEO and Reputation Management
1. Strategies SEO, Rating Sites
For Tribal
Early Childhood
Settings
in a
Digital World
Engaging
Parents
September 25, 2012
OCC, Region V
Fran Simon, M.Ed.
4. Engaging Parents
Engaging
Word of mouth They prospective
find you
1
customers/families
They Re- You
enroll or engage
refer them
Engaging current
2
You parents
They
engage
enroll
them
22. No one will find your website without
Search Engine Optimization
23. Search Engine Friendly Means
• Make it easy for search engines to search
– Submit sitemap
– Logical navigation
– Meta descriptions
– Metatags
• Keywords
• Use images with alt tags and titles
• Add media
• Links
• Reputable, up to date content
33. How to get a local listing
User’s Guide to Google Places
34. Local Search
• Claim business listings through Google's,
Yahoo!'s, or Bings's respective local business
centers.
• Claim free local listing with Google Places
• Regular street addresses displayed in
machine-readable text, not images