This PowerPoint is for demonstrating and ensuring that social media users have a marketing plan in place, with an identified ROI for the time and effort spent in using social media for their business or personal branding.

1. TAKING SOCIAL MEDIA TO THE NEXT LEVEL

2. Your Presenter Dawn Boyer…D. Boyer Consulting Twenty+ years of experience as a Human Resources Manager and/or Director, past/current owner of two businesses, and a partner in a third. She has spent over 10 years in the recruiting field, four of which were in the defense industry as a Senior Recruiter, HR Manager, or Director of HR. Additional certifications : Certified Internet Recruiter, Certified Diversity Recruiter, and Lean Six Sigma – Green Belt. Author of multiple family histories, quoted SME in career search books, SME on LinkedIn; extensive experience in Social Media and Business Networking. Bachelor of Fine Art from Radford University, a Master’s in Adult Education from Virginia Commonwealth University, and currently studying for a Ph.D. in Education (Science, Technology, Engineering, and Math Professional Studies [STEMPS], with concentration in HR Training & Development) from Old Dominion University; PhD Graduate Teaching Assistant. Married to Jim Stallings, owner of Monster Clean (she is Dir. of Business Development in this company), and mother of three teenage daughters. D. Boyer Consulting, Copyright 2010

4. PROJECT Now What? D. Boyer Consulting, Copyright 2010

7. IS THERE AN ROI? D. Boyer Consulting, Copyright 2010 How much would it cost to hire someone to do it for me? Social Media Title Avg. Annual Salary Per Hour Online Community Builder $34,500 $16.91 Entry Level Social Media Manager $37,500 $18.38 Search & Social Marketers $37,500 $18.38 Specialist /Organic SEO $37,500 $18.38 Professional Bloggers $40,000 $19.61 In-house Pro Bloggers $45,000 $22.06 1-2 Year Social Media Manager $48,000 $23.53 3 Year Social Media Manager $55,000 $26.96 2-4 Year Social Media Manager $65,000 $31.86 Community Manager $70,000 $34.31

10. DO I NEED IT? D. Boyer Consulting, Copyright 2010 Will your company “Fan” page be just another advertisement in a sea of marketing (like TV and radio?) HOW MANY HAVE A FAN PAGE? WHAT ARE YOU DOING WITH IT? HOW OFTEN DO YOU CHECK IT? HOW MANY “FANS” DO YOU HAVE? HOW MUCH MONEY HAVE YOU MADE WITH IT? IF YOU CAN’T MEASURE THE SUCCESS – IS IT WORTH THE EFFORT?

11. DO MY CUSTOMERS NEED IT? D. Boyer Consulting, Copyright 2010 Will your company “Fan” page be just another advertisement in a sea of marketing (like TV and radio?) What’s the real point of having a FaceBook Fan Page?

13. … THEY WILL COME D. Boyer Consulting, Copyright 2010 NEXT STEP(s) – ORGANIC SEO OPTIMIZATION It is important your electronic social media be “inter-related” and “useful.” Twitter feeds need to be ‘app’ed’ on LinkedIn and Facebook, which should have links to your Blog, which should direct attention to your LI & FB, which should have Tweets listed…etc.

14. INTER-APP-ING SMP’s D. Boyer Consulting, Copyright 2010 Inter acting App lications Connect ing between S ocial M edia P latforms: Allows one to increase SEO organically, let’s your connections get to know you, see your advice, get tips and leads, download info and files, and follow interesting communications.

16. GET SET! D. Boyer Consulting, Copyright 2010 Use Social Media to find or establish your own unique ‘social networking’ group: EventBrite.com : Low cost or free training – geo-targeted and useful from technology to marketing to business, job search or recruiting or entrepreneurial tips

17. GET SET! D. Boyer Consulting, Copyright 2010 MeetUp.com : Online site listing events within ‘#’ miles of your comfort zone (drive-time) for mutual interests and group meets within a geographic area

18. GO! D. Boyer Consulting, Copyright 2010 More sources for ‘social networking’ groups: LinkedIn.com – has an event listing for you to find other groups and/or meetings or create your own FaceBook.com – has a similar events page to find out ‘ where is the party ’ – and usually asks for RSVP’s (that’s French for “yall coming or ain’t ya?”)

22. WHAT’S YOUR URL? D. Boyer Consulting, Copyright 2010 You can easily find many ‘free’ website builders and domain resources to build a company or business website – without any experience or technical knowledge. JUST DO IT! ( apologies to Nike!) www.350.com www.bluevoda.com www.godaddy.com (free ‘forever’ as long as ads allowed) www.joomla.org www.moogo.com (5 day trial period) www.webnode.com www.webstarts.com www.weebly.com www.wix.com/free/website (14 day trial period)

23. VIDEO EMAIL – FUN! D. Boyer Consulting, Copyright 2010 I love this new SaaS * toy: www.eyejot.com * SaaS = Software as a Service (Cloud Computing)

24. EYEJOT VIDEO EMAIL D. Boyer Consulting, Copyright 2010 Takes 5 seconds to sign up and create a profile – it only has a few buttons. If you have a camera or camera attachment, you can create your own video e-mails to customers. You have 60 seconds…

25. EYEJOT VIDEO EMAIL D. Boyer Consulting, Copyright 2010 Everyone hates to read email, but everyone loves to watch a video or movie. Create something humorous, creative, teasing, give them something free, interesting or advice that is unique… They’ll be intrigued enough to watch…and most important… LISTEN.

26. VIDEO EMAIL D. Boyer Consulting, Copyright 2010 Others: www.ooVoo.com, http://animoto.com/, www.TokBox.com, www.talkfusion.com & http://videopress.com/ HAVE FUN COMMUNICATING TO POTENTIAL NEW CLIENTS!

27. USE YOUR CONTACTS D. Boyer Consulting, Copyright 2010 Now that you have new Best Friends Forever (BFF) – from your business card collection, your connections to FaceBook and LinkedIn & Blog (readers) – market your product/services with teasers or special deals

28. CREATE A GROUP D. Boyer Consulting, Copyright 2010 Start a group to gather followers / collect potential customers – LI & FB are free; MeetUp costs (minimum) but may allow more functionality. EventBrite charges small fees.

29. MAKE IT FUN D. Boyer Consulting, Copyright 2010 Communicate often, ENCOURAGE reviews & attendance, write about advantages of group membership, and make it easy to communicate with each other – for potential marketing to future new clients

30. MAKE IT USEFUL D. Boyer Consulting, Copyright 2010 Now you have an email listing of folks interested in the same topic, cause, or project – they will follow email feeds (RSS) - they can use the group for communications. And, you can use the group to do PR for your biz!

31. BLOG AWAY, MATEY! D. Boyer Consulting, Copyright 2010 Your blog should be ‘loaded’ with all the applications (apps or widgets) you can load – the MOST important is the Subscribe Button. You want readers to follow your blog posts and to follow links to your Fan Page, LinkedIn Profile, and Twitter account. Encourage followers!

32. LOOK AT STATS D. Boyer Consulting, Copyright 2010 Your blogging is not doing its job if you don’t have the visits to the site – which means no one is visiting your FaceBook page, which means no one is visiting your LinkedIn profile, nor is anyone following you on Twitter. (Your social media manager should be showing you huge mountain peaks with their efforts. Time to get busy!)

33. BLOG ON OTHER BLOGS D. Boyer Consulting, Copyright 2010 Bring (SEO) traffic to your own site by blogging or commenting on other individuals or entities’ blogs: The more entries you make, and note your own URL links (use info signatures) , the more user activity will come back to your sites/profiles

34. TARGET ORGANIZATIONS D. Boyer Consulting, Copyright 2010 Trade organizations are getting in on the social media frenzy – some are creating their own social platforms. Find your own business’ trade community - get active to meet and communicate with each other for marketing ideas, problem solving forums – become a ‘go-to’ SME!

35. Geo-Target A Market D. Boyer Consulting, Copyright 2010 Local target area, rich colorful eye-catching colors and pictures; FaceBook enabled, as well as email RSS feeds. Provide a teaser ad for a low-or-no profit margin item and then draw them in for selling bigger ticket items.

36. CONSUMER COOPS D. Boyer Consulting, Copyright 2010 Reports provided show how many people ‘see’ the ad, how many clicked through, and purchased the Groupon. Companies provide a few pictures and bullet points. Each deal is good for only 24-hours and you can specify a minimum or maximum number of ‘deals sold’ = so if your business doesn’t meet advertising goals, you won’t pay a dime. Groupon does inter-active advertising campaign to FaceBook and other venues, as well as ‘opt-in’ customers. It’s a cooperative buying program customers will absolutely love ! Groupon has a huge database (10’s of thousands in each geo-center area). Businesses have a 97% ‘return use’ rate.

37. CONSUMER COOPS D. Boyer Consulting, Copyright 2010 LivingSocial.com is another new customer cooperative buying program on the Internet – daily 24-hour coupons, plus incentives for ‘viral marketing’ to increase sales.

38. MARKETPLACE D. Boyer Consulting, Copyright 2010 Depending upon what you are selling – goods or services, you have an option of posting in FaceBook Marketplace (free) and then announcing it on your FaceBook page, and then feed it to Twitter. Ex: Realtors can use this sales and marketing tool to advertise properties – post a house and multiple photos with details here.

39. MARKETPLACE D. Boyer Consulting, Copyright 2010 Open your mind to what a Social Media Platform is – not just Facebook or LinkedIn, but other platforms, too! Zillow for home market values Expedia for travel sales YouTube for training and how-to videos