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Similar to Using Facebook for Your Massage Business
Similar to Using Facebook for Your Massage Business (20)
Using Facebook for Your Massage Business
- 2. What is marketing?
Authentically connecting with the community you want to serve.
Brooke Thomas, www.practiceabundancecourse.com
Image: FreeDigitalPhotos.net
© 2012 writingabluestreak.com
- 5. Online Marketing
✴Website
✴Email Marketing
✴Social Media
© 2012 writingabluestreak.com
- 6. Website
✴Description
✴Contact info
✴Online scheduling
✴Gift certificate sales
✴Blog
© 2012 writingabluestreak.com
- 7. Email Marketing
✴Updates & Announcements
✴Last minute appointments
✴Keeping in touch
© 2012 writingabluestreak.com
- 8. Social Media
✴Twitter
✴YouTube
✴Pinterest
© 2012 writingabluestreak.com
- 9. Social Media
✴Location based
✴google places
✴foursquare
© 2012 writingabluestreak.com
- 10. Social Media-ish
✴LinkedIn
✴Review sites
✴yelp
✴google places
✴angie’s list
✴jill’s list
© 2012 writingabluestreak.com
- 11. Facebook
Interact
Educate
Share the love (referral partners)
Promote yourself (aka- your business. your gift. your skills.)
© 2012 writingabluestreak.com
- 12. Facebook is not just
Games
Lunch reports
Blather
© 2012 writingabluestreak.com
- 13. Facebook IS
The 2nd most visited website in the US
A fast,easy way to meet your clients where they are
© 2012 writingabluestreak.com
- 14. Who are Facebook Users?
Used by 900 million people worldwide
Over 150 million people in the US
40% are aged 25-44 (60 million people)
14% are aged 45-54 (21 million people)
55% female and 45% male
sources: wikipedia, socialbakers.com
© 2012 writingabluestreak.com
- 15. Who are Facebook Users?
Your Clients and Potential Clients!
Image: FreeDigitalPhotos.net
© 2012 writingabluestreak.com
- 16. Anatomy of a Facebook presence
profile
page
© 2012 writingabluestreak.com
- 17. Anatomy of a Facebook profile
Timeline -let’s go!
cover photo
profile pic
about
posts
photos
© 2012 writingabluestreak.com
- 18. Anatomy of a Facebook profile
Home- let’s go!
newsfeed
messages
friend requests
notifications
ticker
chat
© 2012 writingabluestreak.com
- 19. Clients as friends, yes or no?
Considerations
privacy settings
client base
type of practice (and location)
Image: FreeDigitalPhotos.net
community involvement
© 2012 writingabluestreak.com
- 21. Using your profile- etiquette
Friend requests
Posts
you can CHOOSE who sees what posts
© 2012 writingabluestreak.com
- 22. Anatomy of a Facebook Page
Timeline
cover photo
profile (page) pic
© 2012 writingabluestreak.com
- 23. Anatomy of a Facebook page
Timeline
about
hours
© 2012 writingabluestreak.com
- 24. Anatomy of a Facebook page
Timeline - let’s go!
© 2012 writingabluestreak.com
- 25. Anatomy of a Facebook page
Timeline - let’s go!
liking other business pages
© 2012 writingabluestreak.com
- 26. Anatomy of a Facebook page
Home
© 2012 writingabluestreak.com
- 27. Anatomy of a Facebook page
Admin panel
© 2012 writingabluestreak.com
- 28. What to post?
Office happenings
Photos of staff
Links to health -related articles
Links to your website
Open appointments (use judiciously)
© 2012 writingabluestreak.com
- 29. Interact!
Have a conversation
© 2012 writingabluestreak.com
- 30. How to get ‘likes’
Include a link on your website and in all your emails
Encourage and ASK clients to like you on Facebook
© 2012 writingabluestreak.com
- 31. Checking in & Tagging
Mobile apps allow ‘check in’
Other profiles & pages can tag your page in a post
© 2012 writingabluestreak.com
- 32. Demo time!
Scheduling a post
Promoting a post
Ads
© 2012 writingabluestreak.com
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