The absolute basics!

1. Facebook Basics
April 2013
© Black Dog New Media 2012
2013

2. Which Facebook?
• Personal profiles are erm, for personal, individual use
i.e. for keeping in touch with your family & friends
• Facebook business pages are designed for business
use i.e. keeping in touch with your customers and
markets
• Facebook Groups are a handy way of sharing
information and chatting with like-minded folks
© Black Dog New Media 2012

3. First Impressions
• Nothing looks worse than business page with no
cover image or profile picture.
© Black Dog New Media 2012

4. Second Impressions
• Make sure your page information is complete,
accurate and up-to-date
• If you can’t be bothered, will your customers make
the effort to find it elsewhere?
© Black Dog New Media 2012

5. What’s in a Name?
• Once you have the required number of page likes
set your preferred page username!
• What looks better?
– facebook.com/username or…
– facebook.com/username/134455543322566
© Black Dog New Media 2012

6. Automation
• Don’t link your twitter and facebook accounts so
they automatically cross post
• It looks a little lazy, you’re under-utilizing both
platforms by doing so
• Gives the impression you’re not actually listening
just transmitting!
© Black Dog New Media 2012

7. Black Dog New Media
Founded by Shaun Fagan
Ex clinician, business analyst, customer engagement
specialist, digital marketer and social business
advocate
For more information please contact on
Tel 07827 999135
Twitter @BlackDogHealth
© Black Dog New Media 2012