BUILDING RELATIONSHIPSVia Twitter                © 2012 Maverick Learning Designs
Your Objectives• Your objectives are to…   • Build relationships that will generate…        • Sales leads        • Job lea...
Your Objectives• Your objectives are to…   • Build relationships that will generate…        • Sales leads        • Job lea...
A Grain of Salt                  © 2012 Maverick Learning Designs
A Grain of Salt• Take all advice about social media with a generous handful of salt.  • Few opinions of self-proclaimed ex...
Tweet• Tweet up to 140 characters, including links.                                                 © 2012 Maverick Learni...
Tweet• Use Tweet Speak to conserve characters.                                            © 2012 Maverick Learning Designs
Tweet• Use hashtags, e.g. #chocolate, so your Tweets will appear when other users search using those tags.  • Viewers of y...
Tweet• Use hashtags, e.g. #chocolate, so your Tweets will appear when other users search using those tags.  • Viewers of y...
Shorten Your Links• When your Tweet will include a link, the characters in the  .url will take up many of your 140 allowed...
Shorten Your Links: Example• Here’s an example of a Tweet including a shortened link obtained using bit.ly.               ...
What to Tweet• Here are some things to Tweet.  • Questions  • Requests (e.g. for sales or job leads)  • Opinions  • Links ...
@Mentions• Including another Tweeter’s user name preceded by @ in your Tweet (@jpsousa) is considered a “mention,” provide...
@Mentions• Including another Tweeter’s user name preceded by @ in  your Tweet (@jpsousa) is considered a “mention,”  provi...
@Mentions• Including another Tweeter’s user name preceded by @ in  your Tweet (@jpsousa) is considered a “mention,”  provi...
@Replies• When you reply to a Tweet, the user name of the user to whom you are replying is automatically inserted at the s...
@Replies• When you reply to a Tweet, the user name of the user to  whom you are replying is automatically inserted at the ...
@Replies• When you reply to a Tweet, the user name of the user to  whom you are replying is automatically inserted at the ...
Get Notified• You control via Settings the e-mail notifications you receive.                                              ...
Send All Your Tweets to Facebook?• You have the option to authorize Twitter to send all your Tweets to your Facebook timel...
Send All Your Tweets to LinkedIn?• You have the option to authorize Twitter to turn all your Tweets into LinkedIn Updates....
Include a Good Headshot in Your Profile          Some substitute their logo for a photo.                                  ...
Get Introduced                 © 2012 Maverick Learning Designs
Bring LinkedIn Contacts into Twitter• Follow these 11 easy steps to bring your LinkedIn Connections into Twitter as “follo...
Export IN Contacts to Gmail (1-2)                            © 2012 Maverick Learning Designs
Export IN Contacts to Gmail (3-4)                            © 2012 Maverick Learning Designs
Export IN Contacts to Gmail (3-4)                            © 2012 Maverick Learning Designs
Import .csv Data into G-mail (5-6)                             © 2012 Maverick Learning Designs
Import .csv Data into G-mail (5-7)                             © 2012 Maverick Learning Designs
Import Gmail Contacts into Twitter (8-9)                                © 2012 Maverick Learning Designs
Import Gmail Contacts into Twitter (10)                                © 2012 Maverick Learning Designs
Import Gmail Contacts into Twitter (11)                                © 2012 Maverick Learning Designs
What to do with Those Uploaded Names?       After bringing in your LinkedIn contacts,       decide which ones to follow…  ...
Winning Followers• People will tend to follow you when you:  • Follow them.  • Tweet Direct to them.  • Reply to their Twe...
Advance by ReTweeting (1)                            © 2012 Maverick Learning Designs
Advance by ReTweeting (2)                            © 2012 Maverick Learning Designs
Advance by ReTweeting (3)                            © 2012 Maverick Learning Designs
Sometimes Followers Just Show Up        Don’t forget to start following them!                                             ...
Following Companies• Follow companies where you want to work or with whom you’d like to do business.                      ...
Mind Your Twetiquette                        © 2012 Maverick Learning Designs
Protect Your “Brand” by…• Ensuring that nothing—including your Tweets—that  appears when you are “googled” shows you in an...
“Listening Posts”• Google Alerts won’t pick up mentions of you or your business in Tweets, so set up alerts using Twilert....
Comments or Questions?• Dennis Fahey• Maverick Learning Designs• @dennisafahey• dennisafahey@maverickld.com• Learningmaver...
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Building Relationships with Twitter by the Learning Maverick

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A short introduction to using Twitter to build relationships.

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  • As a job hunter, your objectives in employing social media are to…Build relationships that will produce job leads, recommendations, the “inside story” on prospective employers, etc.Create an impressive and attractive personal “brand” that will be appeal to those who “Google” you.
  • As a job hunter, your objectives in employing social media are to…Build relationships that will produce job leads, recommendations, the “inside story” on prospective employers, etc.Create an impressive and attractive personal “brand” that will be appeal to those who “Google” you.
  • Building Relationships with Twitter by the Learning Maverick

    1. 1. BUILDING RELATIONSHIPSVia Twitter © 2012 Maverick Learning Designs
    2. 2. Your Objectives• Your objectives are to… • Build relationships that will generate… • Sales leads • Job leads • Other opportunities to get good stuff • Opportunities to give © 2012 Maverick Learning Designs
    3. 3. Your Objectives• Your objectives are to… • Build relationships that will generate… • Sales leads • Job leads • Other opportunities to get good stuff • Opportunities to give • Increase your Google “ranking” so that your stuff will appear when others “google” you. © 2012 Maverick Learning Designs
    4. 4. A Grain of Salt © 2012 Maverick Learning Designs
    5. 5. A Grain of Salt• Take all advice about social media with a generous handful of salt. • Few opinions of self-proclaimed experts are grounded in solid research. © 2012 Maverick Learning Designs
    6. 6. Tweet• Tweet up to 140 characters, including links. © 2012 Maverick Learning Designs
    7. 7. Tweet• Use Tweet Speak to conserve characters. © 2012 Maverick Learning Designs
    8. 8. Tweet• Use hashtags, e.g. #chocolate, so your Tweets will appear when other users search using those tags. • Viewers of your Tweets may decide to follow you. • If they also ReTweet your Tweet, their followers may follow you, too! © 2012 Maverick Learning Designs
    9. 9. Tweet• Use hashtags, e.g. #chocolate, so your Tweets will appear when other users search using those tags. • Viewers of your Tweets may decide to follow you. • If they also ReTweet your Tweet, their followers may follow you, too!• Include hashtags in the body of your Tweet, or at the end. • There is no limit as to the number of tags. Characters in your tags do, however, count against your allowance of 140 characters. © 2012 Maverick Learning Designs
    10. 10. Shorten Your Links• When your Tweet will include a link, the characters in the .url will take up many of your 140 allowed characters.• You can get and substitute a shortened version of a link by using services like bit.ly. © 2012 Maverick Learning Designs
    11. 11. Shorten Your Links: Example• Here’s an example of a Tweet including a shortened link obtained using bit.ly. © 2012 Maverick Learning Designs
    12. 12. What to Tweet• Here are some things to Tweet. • Questions • Requests (e.g. for sales or job leads) • Opinions • Links to interesting pages • Your blog posts • Your Digg submissions • Your SlideShare projects • Your YouTube movies • New Pinterest Boards and Pins © 2012 Maverick Learning Designs
    13. 13. @Mentions• Including another Tweeter’s user name preceded by @ in your Tweet (@jpsousa) is considered a “mention,” provided that it does not appear at the start of your Tweet. © 2012 Maverick Learning Designs
    14. 14. @Mentions• Including another Tweeter’s user name preceded by @ in your Tweet (@jpsousa) is considered a “mention,” provided that it does not appear at the start of your Tweet.• Mentions appear on the timeline of the mentioned user, whether or not they are following you. © 2012 Maverick Learning Designs
    15. 15. @Mentions• Including another Tweeter’s user name preceded by @ in your Tweet (@jpsousa) is considered a “mention,” provided that it does not appear at the start of your Tweet.• Mentions appear on the timeline of the mentioned user, whether or not they are following you.• Past mentions of you are viewable via the @Connect button at the top of the Twitter window. © 2012 Maverick Learning Designs
    16. 16. @Replies• When you reply to a Tweet, the user name of the user to whom you are replying is automatically inserted at the start of your Tweet, e.g. @qtarantino. © 2012 Maverick Learning Designs
    17. 17. @Replies• When you reply to a Tweet, the user name of the user to whom you are replying is automatically inserted at the start of your Tweet, e.g. @qtarantino.• Your reply will appear on the timeline of the user to whom you are replying. © 2012 Maverick Learning Designs
    18. 18. @Replies• When you reply to a Tweet, the user name of the user to whom you are replying is automatically inserted at the start of your Tweet, e.g. @qtarantino.• Your reply will appear on the timeline of the user to whom you are replying.• It will not appear on the timelines of your Followers, except in the case where one of your followers is also a follower of the user to whom you are replying. © 2012 Maverick Learning Designs
    19. 19. Get Notified• You control via Settings the e-mail notifications you receive. © 2012 Maverick Learning Designs
    20. 20. Send All Your Tweets to Facebook?• You have the option to authorize Twitter to send all your Tweets to your Facebook timeline. © 2012 Maverick Learning Designs
    21. 21. Send All Your Tweets to LinkedIn?• You have the option to authorize Twitter to turn all your Tweets into LinkedIn Updates.. © 2012 Maverick Learning Designs
    22. 22. Include a Good Headshot in Your Profile Some substitute their logo for a photo. © 2012 Maverick Learning Designs
    23. 23. Get Introduced © 2012 Maverick Learning Designs
    24. 24. Bring LinkedIn Contacts into Twitter• Follow these 11 easy steps to bring your LinkedIn Connections into Twitter as “follow-ees”… If you don’t already have a Gmail account, create one; you’ll need it, as you’ll see shortly. It’s free and you’ll need it sooner or later anyway. © 2012 Maverick Learning Designs
    25. 25. Export IN Contacts to Gmail (1-2) © 2012 Maverick Learning Designs
    26. 26. Export IN Contacts to Gmail (3-4) © 2012 Maverick Learning Designs
    27. 27. Export IN Contacts to Gmail (3-4) © 2012 Maverick Learning Designs
    28. 28. Import .csv Data into G-mail (5-6) © 2012 Maverick Learning Designs
    29. 29. Import .csv Data into G-mail (5-7) © 2012 Maverick Learning Designs
    30. 30. Import Gmail Contacts into Twitter (8-9) © 2012 Maverick Learning Designs
    31. 31. Import Gmail Contacts into Twitter (10) © 2012 Maverick Learning Designs
    32. 32. Import Gmail Contacts into Twitter (11) © 2012 Maverick Learning Designs
    33. 33. What to do with Those Uploaded Names? After bringing in your LinkedIn contacts, decide which ones to follow… …and invite others to become Tweeters, too! © 2012 Maverick Learning Designs
    34. 34. Winning Followers• People will tend to follow you when you: • Follow them. • Tweet Direct to them. • Reply to their Tweets. • ReTweet their Tweets. • Mention them in your Tweets. © 2012 Maverick Learning Designs
    35. 35. Advance by ReTweeting (1) © 2012 Maverick Learning Designs
    36. 36. Advance by ReTweeting (2) © 2012 Maverick Learning Designs
    37. 37. Advance by ReTweeting (3) © 2012 Maverick Learning Designs
    38. 38. Sometimes Followers Just Show Up Don’t forget to start following them! © 2012 Maverick Learning Designs
    39. 39. Following Companies• Follow companies where you want to work or with whom you’d like to do business. © 2012 Maverick Learning Designs
    40. 40. Mind Your Twetiquette © 2012 Maverick Learning Designs
    41. 41. Protect Your “Brand” by…• Ensuring that nothing—including your Tweets—that appears when you are “googled” shows you in an unfavorable light.• “Listen” for mentions of your name or that of your business using Twilert. • Google Alerts do not pick up mentions inside Tweets. © 2012 Maverick Learning Designs
    42. 42. “Listening Posts”• Google Alerts won’t pick up mentions of you or your business in Tweets, so set up alerts using Twilert. © 2012 Maverick Learning Designs
    43. 43. Comments or Questions?• Dennis Fahey• Maverick Learning Designs• @dennisafahey• dennisafahey@maverickld.com• Learningmaverick.com (WordPress)• 720/951-5440 Suggestions for additional content will be warmly welcomed! © 2012 Maverick Learning Designs

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