A particularly challenging project for us as the client specified the colors for use (black and red) and gave us little else. We based our options on upward momentum and star quality. Logo design 1 was the eventual winner.

1. PROMOSTAR
NEW BRAND IDENTITY

2. PROMOSTAR - NEW BRAND IDENTITY
• COMPANY NAME – PROMO STAR
• SERVICES – MARKETING, EVENT MANAGEMENT,
TELECOM TRADING
• COLORS PREFERRED – RED AND BLACK
• LANGUAGES – ARABIC AND ENGLISH
CREATIVE BRIEF
NEW LOGO CREATION
PREVIOUS LOGO

3. PROMOSTAR - NEW BRAND IDENTITY
CATEGORY SNAPSHOT (INTERNATIONAL)
MARKETING EVENT MANAGEMENT TELECOM

4. PROMOSTAR - NEW BRAND IDENTITY
CATEGORY SNAPSHOT (REGIONAL)
MARKETING EVENT MANAGEMENT TELECOM

5. PROMOSTAR - NEW BRAND IDENTITY
• HIGHLIGHTING THE SERVICES - MARKETING,
EVENT MANAGEMENT, TELECOM TRADING
• REVITALIZING THE BRAND
• SHOWCASING THE POTENTIAL
FOR GROWTH AND EXPANSION
• ENSURING CUSTOMER RECALL
THE FOCUS

7. PROMOSTAR - NEW BRAND IDENTITY
LOGO DESIGN 1
• A NEW LAUNCH PAD
TO ACHIEVE AND ACCOMPLISH
GREATER RESULTS
• THE STAR’S MOTION AND
ITS RED COLOR SUGGEST
AN ACTIVE, ENERGETIC
AND VIBRANT OUTLOOK
• THE BOLD FONT IN SOLID BLACK
PROMOTES RECALL OF THE NAME
MOMENTUM + AMBITION =
AN UPWARD TRAJECTORY
THOUGHT PROCESS:

9. PROMOSTAR - NEW BRAND IDENTITY
LOGO DESIGN 2
• THE STARS SYMBOLIZE THE HIGH
QUALITY OF SERVICES PROVIDED
• THE UPWARD MOTION IS A METAPHOR
FOR THE COMPANY’S GOAL TO
SURPASS ITS COMPETITORS
• THE RED FIGURE REPRESENTS
THE COMPANY’S AMBITION
AS IT STRIVES TO AIM HIGHER
DETERMINATION + EFFORT =
SCALING NEW HEIGHTS OF PERFORMANCE AND SUCCESS
THOUGHT PROCESS:

11. PROMOSTAR - NEW BRAND IDENTITY
LOGO DESIGN 3
• REPRESENTS THE COMPANY
AS A DYNAMIC ENTITY
• THE COMPANY AND THE CUSTOMERS
FORM A SYMBIOTIC CYCLE
– WORKING TOGETHER EVERY STEP
OF THE WAY
• THE RED ICON EMPHASIZES
CONNECTIVITY – WHICH IS
AN INTEGRAL PART OF THE
SERVICES PROVIDED
RHYTHM + COHESION =
CORE SYNERGY
THOUGHT PROCESS:

12. PROMOSTAR - NEW BRAND IDENTITY
THE LOGO IN ACTION
OPTION 1 ONLY

13. PROMOSTAR - NEW BRAND IDENTITY

14. PROMOSTAR - NEW BRAND IDENTITY

15. PROMOSTAR - NEW BRAND IDENTITY

16. PROMOSTAR - NEW BRAND IDENTITY

17. THANK YOU