Professional with three fluent languages essential in the region, Spanish, English and Portuguese, fifteen years experience in communications strategies, directing and preparing promotions and new product launches for international brands in diverse market segments from mass products to luxury cars, as Creative Director, Chief Marketing Officer, Regional Account Director and Strategic Planning Director.

1. Oliver Duarte
Planning and Group Account Director at McCann Erickson
oliverduarte@hotmail.com
Summary
Professional with three fluent languages essential in the region, Spanish, English and Portuguese, fifteen years
experience in communications strategies, directing and preparing promotions and new product launches for
international brands in diverse market segments from mass products to luxury cars, as Creative Director, Chief
Marketing Officer, Regional Account Director and Strategic Planning Director.
Proven leader directing interdepartmental and corporate creative teams to create and implement business plans,
marketing and advertising campaigns which helped to position multinational brands such as Digicel, Isuzu
Motors, LG Electronics, Nissan, Coca-Cola, Nestle, Colgate-Palmolive, Wal-Mart, Western Union, Shell and
Mercon Coffee as well as other local companies such as La Prensa, BDF Banco de Finanzas, Casa del Café
Coffee Shops and Café Soluble S.A., to name a few.
Experience
Planning and Group Account Director at McCann Erickson Panama
March 2013 - Present (1 year 10 months)
Lead strategic planning in order to prepare more creative and effective communication strategies, with a
combination of consumer, media and market knowledge to create remarkable experiences worth sharing by
defining how brands should behave within the different consumer touch points. Excellence in leadership,
innovation and grow client relationship.
Regional Account Director at Y&R Brands
October 2009 - March 2013 (3 years 6 months)
Top level marketing specialists with experience in communications and branding strategies, improving the
efficiency of advertising campaigns, brand positioning, product launch and overall brand performance for LG
Electronics, BMW Group, Isuzu Motors and Grupo Los Pueblos.
6 recommendations available upon request
Strategic Planner at Ogilvy & Mather
June 2007 - December 2008 (1 year 7 months)
Strategic planning for business and clients growth in time of crisis.
Product launch in Latin American Markets.
Lead corporate team meetings and planning.
1 recommendation available upon request
Marketing Manager at Grupo Q
January 2006 - June 2007 (1 year 6 months)
New car business growth for Nissan and Renault, by planning full year marketing plan with innovative action
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2. on CRM. Optimize investments and improve client service processes.
1 recommendation available upon request
Marketing Manager at La Prensa
August 2001 - January 2006 (4 years 6 months)
Lead the newspapers marketing campaigns and promote readership and engagement with tactical promotions
for each segment. New newspaper launch (Periodico HOY) for Editorial La Prensa.
1 recommendation available upon request
Skills & Expertise
Integrity
Emotional Intelligence
Strategic Planning
Creative Strategy
Digital Marketing
Digital Strategy
International Business
Business Strategy
Business Planning
Innovative Thinking
Media Relations
Brand Architecture
Marketing Strategy
Business Analysis
Advertising
Public Speaking
Product Strategy
Product Marketing
People Skills
Customer Insight
Strategic Communications
CRM
Market Planning
Product Management
Integrated Marketing
Marketing
Languages
English (Full professional proficiency)
Portuguese (Full professional proficiency)
Spanish (Native or bilingual proficiency)
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3. Certifications
Certificación Internacional en Vanguardia Creativa y Publicidad
Escuela Superior de Creatividad de Argentina October 2011
Education
Universidad Centroamericana, Managua
MBA, Business Administration and Marketing, 2003 - 2005
Universidade de Brasília
Bachelor, Faculdade de Comunicacao, 1996 - 2000
Colegio Evelyn Rogers
High School, 1987 - 1994
Honors and Awards
Caribe Creative Award 2014 Gold for Digicel Data Loading TV
Caribe Creative Award 2014 Gold for Digicel Hands Male CSR
Caribe Creative Award 2014 Gold for Digicel Hands Female CSR
Caribe 2012 Creative Award for LG Optimus 3D Billboard
Ojo Naranja Creative Award 3D OOH for MINI
Mixcoatl de Oro Creative Award - B&W print ads 2 years in a row.
Honorable Mentions Mixcoatl de Oro Creativity Award
EPSON Creative Award BTL, SuperSchoolWeekend Brothers
Driver, Gran Prix Nicaragua 2006-2008 first place
Driver, Rally Nicaragua 2003-2004 first place
Interests
Marketing and Advertising
Planning and Strategies
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4. Oliver Duarte
Planning and Group Account Director at McCann Erickson
oliverduarte@hotmail.com
9 people have recommended Oliver
"Oliver has always been an extremely proactive, trustworthy and diligent colleague, providing great local
advice and perspective and also creating high quality communications programmes and building strong local
relationships. He is a pleasure to work with"
— Nick Burstin, SVP, Y&R Brands, managed Oliver indirectly at Y&R Brands
"It was a priviledge to have Oliver as part of the global team. He quickly distinguished himself as a key
member of the Agency team and was a tremendous asset to the Client in both his local and regional roles.
Oliver's combination of deep industry, integrated marketing and leadership skills made him an invaluable part
of my leadership team, and importantly a valued and trusted client partner. I thoroughly enjoyed working
with Oliver and feel that his combination of strategic, creative and operational skills enable him to add
tremendous value to any group with which he engages."
— Chris Goodman, Executive Vice President, Young & Rubicam, managed Oliver indirectly at Y&R Brands
"Oliver brings great value to the business by assessing his customers from a global market perspective. Oliver
is an expert and the kind of professional that will always respond above expectations."
— Carlos Villar, was Oliver's client
"By the time working with Oliver, he has been a very good partner, understands our business since his
recommendations includes very creative and proactive ideas, not just the creative art design side, but he also
has been good support in media planning, PR and some thematic campaigns for both of my categories (TV
and Audio)…"
— Aaron Romero, Regional Home Entertainment Marketing Manager Central America & Caribbean
op, LG Electronics, was with another company when working with Oliver at Y&R Brands
"Oliver is a masterful account person. He has successfully built strong client and interagency relationships
across the South and Central America region which has in turn increased overall revenue. He is a true partner
and a geniune pleasure to work with."
— Brian Demick, Global Account Supervisor, Young & Rubicam, worked directly with Oliver at Y&R
Brands
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5. "Oliver is a highly committed individual who has proven a lot of dedication and passion to his marketing
work. He brings excellent ideas to the table and he is a very compelling team leader. Very concerned about
his customers needs."
— Edgard Diaz, was Oliver's client
"Oliver is a very result oriented professional, is great to work with him. His focus on the development of new
ways to do good business"
— Juan Carlos Arámbula Peñaranda, was Oliver's client
"Gracias a la gestion de Oliver como gerente de mercadeo de Nissan para Grupo Q Nicaragua, nos pemitio un
mejor posicionamiento de la marca, logrando el mejor año de venta en 2005."
— Angel R Talavera, Gerente de Mercadeo y Ventas, Grupo Q, worked directly with Oliver at Grupo Q
"Oliver Duarte proved to be highly qualified for his position. He also showed dedication and creativity at all
times. He enjoyed his work and he knew how to listen to my suggestions."
— Rolando Flores Acosta, Jefe de Redacción, Diario HOY, managed Oliver at La Prensa
Contact Oliver on LinkedIn
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