Comprehensive Curricular Vitae

1. Curriculum Vitae
33 Dirkie Uys Street
Protea Heights
Brackenfell 7560
Mobile Numbers: 082 733 3737/Wife 082 379 3489
Mark Wayne Fletcher
Summary:
Sales experience and Management has been gained in the liquor industry
for leading Local and International companies.
A successful track record is thus offered in:
 Achieving challenging sales and marketing objectives and goals,
 I have excellent negotiator and communication skills to all levels of staff,
 I Have relationships with customers, that transcend the individual brand itself,
 I Have the ability to organizing and create promotional activities,
 Shown growth year on year, with experience in the SA liquor trade,
 Budgeting and marketing of international and local products,
 Experienced in securing new accounts at all levels, On & Off consumption and Grocers,
 Creative problem solving for clients, effective time management,
 Building up excellent relationships with clients based upon dependability,
integrity, candour and provision of service excellence, with all levels of customers,
 Extensive Wine, Beer and Spirit knowledge in all aspects,
 Experience in running a sales team effectively, with the skill to motivate to achieve targets,
 Enthusiasm and flexibility to travel,
 Organizational skills in respect of planning and implementing sales strategies,
 Fleet management,
Detailed Experience:
November 2013 to date: Meridian Wine Merchants Cape Town
Trade Field Sales Manager Off and On Con
• Since taking on this position in the Western Cape region, we achieve monthly set targets and have made
yearly targets for all fiscal’s years to date,
• The Meridian Representatives, Merchandisers and Outbound telesales all report to me with regards day to
day operations, sales and any customer problems, including weekly sales meetings,
• I speak and write perfectly in English and Afrikaans. I am also competent with MS office.
• I am a proactive thinker, problem solver as they occur by prioritizing, coordinating and the effective use of
time management,
• I am an experienced Negotiator and communicator in both written and verbal, and have the ability to
professionally solve conflicts.

2. • I am also a fleet manager and look after all the Meridian motor vehicles. This includes monthly checks,
arranging maintenance, arranging accident repairs and logging the insurance claims as they arise. Any motor
vehicle related query I take care of it.
December 2010 to October 2013: Meridian Wine Merchants Cape Town
Sales Representative
April 2010 to November 2010: Cape Exclusive Wines Cape
(A liquidated division of DGB) Sales Representative
April 2007 to March 2010: Meridian Wine Merchants Cape
Sales Representative
January 2006 to March 2007: Distinctive Choice Wines & Spirits
(Company Liquidated February 2008.)
National Sales Manager
October 2004 to December 2005: Wine Consultant to
Laibach, Kloovenburg and Mischa estates
November 2001 to September 2004: N.M.K Schulz
Sales Representative, CT CBD.
July 1997 to October 2001: Cellarmaster (Pty) Ltd.
Regional Marketing Manager Imported Products.
(Company liquidated October 2001)
Achievements within the positions requirements:
• Strategized all promotional activities for the Western and Eastern Cape, coordinating
promotional staff and regional sales force,
• Successfully marketed the single malt brand "Glenmorangie” to a house hold name,
• Successfully launched and built the cinnamon liqueur "Aftershock" to where it is a house
hold name now,
• Assisted successfully in the execution of the "Jim Beam Brands Greater Europe"
conference held in Cape Town in 1998,
• Attended the Aftershock Conference, held in London during April 2001, and awarded the
person who best represents "Aftershock" in Africa and Europe.
• Successfully launched the original "Apple Sourz" and the flavours, in the Western and
Eastern Cape, effectively establishing a whole new and extremely popular liquor category,
International Consultant: Plaza Verde
Distribuciones, Gran Canaria, Spain
.
Achievements within the positions requirements:
Employed by Plaza Verde distributors, on the Canary Islands, for the month of August 2001
Again in July 2003.
• On-consumption brand representation for Aftershock, Sourz and Beck’s beer,
• Successfully built and promoted the "Aftershock” and "Beck’s" draught beer,
• Introduced and promoted the original "Apple Sourz",
2

3. • Educated the staff and promotional teams on the correct aggressive marketing and
sales techniques, needed to build the brands of "Aftershock" and "Sourz"
• Evaluated their sales people on their strengths and weaknesses.
August 1996 to June 1997: Boland Wines
Regional Sales Representative.
February 1988 to July 1996: Xeratech (Pty) Ltd.
Photocopier technician.
Mid 1981 to January 1988: SA Navy Permanent force
Radio/Radar technician.
Early 1981: 4 SA Infantry unit, National service.
Personal Details:
Full Name Mark Wayne Fletcher
Date of Birth 14 December 1962
Nationality South African
Identity Number 621214 5017 088
Marital Status Married
Language Proficiency English and Afrikaans
Driver’s License Motor Car & Motor Cycle
Education:
2015/2016 Managing with intent course, and follow up.
2012 Discovering Excel Course- proficiency in MS
office, Excel, Power point etc
2004 Tom Hopkins Telesales Course
1997 Cape Wine Academy - Diploma 1 completed
1990 Damelin - Business Management Diploma,
Subjects: Business accounting & Finance,
Marketing, Human resources, Business law and
Business policy.
1985 South African Navy Electronics Diploma NTC3
(Mathematics Distinction)
1980 Matriculated
References:
Francois Dumminy - Big 5 Duty Free GM
Mobile: +27 79 5165 537
Mark Simmers - Big 5 Duty Free Assistant Manager
Mobile: +27 82 9221 174
Sue Proudfoot – Wine concepts Kloof street
Mobile: +27 83 5565 233
Maureen Basson - Simonsig wine farm Host
Tel. (+2721) 888 4932
3

4. Mobile: +2784 736 1833
4