1. 119-21 Metropolitan Avenue 4G
Kew Gardens, NY 11415
917-558-5028
Rob.renzler@gmail.com
Rob Renzler
Objective To secure a position in which I can utilize and put into action my
extensive sales and managerial experience as well as both my exceptional
organizational and interpersonal skills
Experience 2012-2015 Penguin Random House Publisher Services New York, NY
National Account Manager, PRHPS
· WHOLESALE CLUB CHANNEL - Account Manager for Costco Wholesale,
Sam’s Club and BJ’s Wholesale Club
· Built newly created position at PRHPS
· Managed 37 client publishers, 3 national wholesale club chains and their
corresponding wholesale suppliers
· Expanded frontlist and backlist sales by 200% in my 30-month tenure
· Tripled client publisher exposure at clubs within first year
· Served as client publisher consultant for ongoing publisher programs
· Educated client publishers on wholesale club business
· Seasonal list curation, compilation of frontlist, backlist and multi-pub
assortments as well as individual publisher backlist mining
2010-2012 Macmillan New York, NY
Senior National Account Manager, Fifth Avenue Group
· INDIGO BOOKS AND MUSIC – Responsible for Sales and Marketing of 600
adult, children’s, mass-market & audio titles seasonally to the 250-store
location, $12,000,000 annual billing Canadian Retail Chain
· Preparation and execution of sales calls in Toronto, Canada
· Monthly Sales and Marketing presentations to key personnel at Toronto
corporate offices
· RAINCOAST BOOKS – Liaison between Macmillan and Canadian distributing
company in Vancouver, Canada which is a $5,000,000 annual billing
business
· Handle the daily integration and flow of information between the companies
· Seasonal preparation and execution of presentations at Raincoast Sales
Conference in Vancouver
· Supply Sales, Marketing and Operational support for Raincoast operations
from Macmillan’s New York Offices
2006-2010 Macmillan New York, NY
Senior National Account Manager, Fifth Avenue Group
· BORDERS GROUP INC. - Responsible for Sales and Marketing of 600 adult,
trade, mass market & audio titles for both the adult and children’s
publishers each season of $25,000,000 account
· Preparation and execution of monthly sales calls
· Planning and execution of marketing promotions for all Borders and Walden
stores
· Managing $1,000,000 annual Cooperative Advertising budget
2. 2002-2006 Holtzbrinck Publishers New York, NY
Junior National Account Manager, Broadway Group
· HB FENN & COMPANY – Account Manager - Oversaw our $17,000,000
Canadian distribution operation from both a Sales, Marketing and
Operational perspective
· INGRAM BOOK COMPANY & INGRAM ENTERTAINMENT – Account Manager
responsible for seasonal selling of 450 adult trade and audio titles.
1995- 2002 St. Martins Press New York, NY
Field Sales Representative, Fifth Avenue Group
· Managed an $8,000,000 territory in the Northeastern United States
· Managed national wholesalers Sher Distributors & Bookazine
· Managed Barnes & Noble.com
1992-1995 St. Martins Press New York, NY
Distribution Marketing Manager
· Assisted in strategy, creation and implementation of marketing programs for
both in-house and distributed publisher’s lists
· Marketing Manager for distribution clients, Rodale, Prima Publishing, Boyds
Mills Press, Academy Editions and Audio Renaissance
· Created seasonal promotions for both in and out of house publishers to
increase both frontlist and backlist business
1989-1992 William Morrow & Company New York, NY
Coop Advertising Coordinator
· Managed Cooperative Advertising for all corporate retail, wholesale and club
accounts
· Assisted President of Sales in re-writing companies Cooperative Advertising
policies
Special Sales Coordinator
· Prepared sales kits, coordinated mailings, created pitches and managed
Sales Reps schedules and appointments
· Coordinated companies trade show schedule
Special Sales Representative
· Sold both adult and children’s lines to 40+ telephone accounts
· Sought out and executed premium sales opportunities to corporate accounts
· Executed and attended all company trade shows including BEA, ALA and all
gift and cooking shows
Education
1984-1988 SUNY Buffalo Buffalo, NY
· B.A., Communications - specialty in Advertising and Public Relations
· Minors: Psychology & Statistics