1. NTHONY T. SALA SKILLS SUMMARY
250 Dorchester Road > Progressive accomplishments in the sales, merchandising and marketing of
Garden City, New York 11530 premier brands in the Men’s, Women’s and Children’s collections in excess
sala.anthony81@gmail.com of ninety million in wholesale volume.
917-470-7393 > An analytical manager who sets among staff and implements strategies for
a common mission.
> 25 years experience in branding, selling, and merchandising iconic brands for
multi-channel distribution opportunities in both wholesale and retail sectors.
EMPLOYMENT
Vice President of Sales for Eddie Bauer Kids Division,
Success Apparel > Oct 2011–Present.
> Responsible for launching distribution and introduction of $25.0 million in
EB Kids clothing into wholesale arena.
> Directing sales, design, and production to various channels while maintaining
brand integrity. Also created $10.0 million in private label in premium
department store distribution.
> Manage and negotiate mid-tier department stores, clubs, and discount
accounts in both boys and girls appear, sizes 4–20.
> Established merchandising unit plan and fixture plans by retailer and season.
> Collaborate with design and production to create a good, better, best in
each retail channel.
> Created FOB targets by category to maintain company margin goals and
retailers markup.
Director of Merchandising: Puma and LRG Kids, a division of
Parigi Group Limited > Aug 2010–Sept 2011.
> Developed seasonal and financial plans of $75 million wholesale based on
trend and profit.
> Created and directed seasonal sku plans based on selling and profit history.
> Directed design into fabric, price point by retailer.
> Pre-lined with owners and retailer management quarterly on collection’s
driving strategy.
> Partnered with retailers and shop development to create visual impact for
each retailer’s business.
> Managed design and production to ensure our quarter’s common goal.
> Analyzed efficiency of SKUs.
> Branched all retailers to understand retail and competitive scoop.
> Shopped with Design to confirm and create fashion trends.
> Partnered with President and owners to manage inventory flow of each
brand and size range of business.
Vice President of Sales and Merchandising for Celebrity Branding,
Private Label, Pony, Airwalk and Pink Cookie. Wiesner Products, Inc.
July 2009–July 2010.
> Launched the above brands for distribution in the department store and
mass retailers.
> Created all financial and design SKU plans. Developed all kids and junior
products. Developed all SKU plans and managed design and production team.
Launched in excess of $10 million of business. Created and merchandised all
showroom presentations and photo shoots.
> Partnered with Jessica Alba to create Love and Honor kids collection.

2. Consultant: Puma Bodywear, Underwear, Legwear and Loungewear
for Mens, Womens and Kids: United Legwear and Bodywear
> Mar 15–May 25, 2009.
> Launch and distribute to major department stores, sport specialty, specialty
and discount chain stores.
> Merchandised ,marketed and sold products categories for distribution to:
Macy’s, Dillard’s; Saks and Saks off 5th; Bloomingdale’s; Lord & Taylor; T.J.Maxx;
Century 21; Nordstrom; Neiman’s and Specialty. Brands and private label
created and sold to Walmart, Sears, and Ross.
> Merchandised all photo shoots and showrooms in all categories.
President of Suburban Brands: Puma Kids/DKNY Kids/Buffalo Kids,
a division of Parigi Group Limited > Feb 2003- Nov 2008
> Successfully Launched Puma kids and took from zero to $55.0 million
business in eight size ranges.
> Directed design staff and merchandised on trend and selling trend.
> Re-Launched DKNY Kids Fall 2008 for projected annual $28.0 million business.
> Launched Buffalo Kids in Holiday 2007 for annual growth of $6.0 million.
> Directed staff of 14 people in merchandising, sales, design, and production.
> Coordinated and structured quarterly and annual buy plans by brand,
gender in all kids size ranges. Infant 7–16 and 8–20.
> Negotiated retail plans with major department store, specialty and discount
chain accounts.
> Created advertising, expense and marketing budgets.
> Responsible for the P&L of the division.
Director of Sales, Ralph Lauren Childrenswear > Sept 1997–Jan 2003
> Increased volume from $8.0 million to $65.0 million. Managed account manager
sales, retail analysis, merchandise coordinators and customer service.
> Developed and implemented seasonal marketing strategies to create higher
brand penetration in each major account.
> Achieved retailer margin goals and surpassed territory profit margin.
> Provided seasonal trend data to design and merchandising staff to improve
wholesale planning.
> Directed staff of ten within sales, customer service.
New York Regional Manager, Men’s Division, Guess? Inc.
Oct 1990–Aug 1997
> Tripled volume, form $20.0 million to $60.0 million.
> Merchandised men’s collection for East coast and Midwest markets.
> Developed SKU plans and developed seasonal buy plans.
> Supervised a sales team of 10 overseeing the Midwest, Southeast and Northeast
territories. Responsible for Profits and losses of Northeast division.
> Negotiated floor locations for in-store shops to maximize brand strategy.
Account Executive, Calvin Klein Men’s Sport > June 1988–Oct 1990
> Increased men’s volume from $7.5 to $10.8 million in the following accounts:
Bullocks, Saks, Bloomingdale’s, Lord and Taylor, A&S, Macy’s Atlanta, Filenes
and Calvin Retail Stores. Merchandised all accounts assortment with design to
drive profitable sales.
EDUCATION
> Adelphi University School Of Business Administration
B.B.A., Management ,1986.
> Prospering Inc.
E-commerce mentoring program, Jan 2011–Dec 2012.