A concept borne from reading one too many graphic novels - to celebrate the new Office and enhance updation to the same, my art director and I imagined a world without Microsoft Office. I was in charge of the creation of all the copy.

1. What if… Microsoft Office had never been?

2. Concept:
This Direct Mailer (DM) imagines a world without Microsoft Office, thereby
emphasizing the integral nature of Office in our daily lives.
The DM resembles an actual Office pack shot. It will be intriguing as well as
useful.

3. Inside there will be physical representations of the four popular Office
programs in their primary program colors.
Word – Pencil (Navy Blue)
Excel – Notebook (Green)
PowerPoint – Sketchpad (Orange)
Outlook – Envelope (Blue)
Each element will have a card detailing some of the top features of the latest
versions of the programs.
The box will also contain a disc with a 30-day trial version of the new Office.

4. Objective – To generate enthusiasm about the new Office among Microsoft
Partners and business CIOs.
Target Audience – Microsoft Partners through the Microsoft Partner Network
and CIOs of businesses.

5. Size: 14.5 x 21 x 3 cm

6. Inside the box lid – Introduction tothe theme. A trial disc.

7. The four elements and the cards with the new features. QR code.

8. Cover:
What if… Microsoft Office had never been?
Inside:
The new Office has an updated look, touch-enabled interface and multi-device
integration - it transforms a familiar tool into a brand new experience.
While we celebrate the future, where every convenience is a click away, let's take a
moment to imagine a reality where… Office had never been.

9. Card for each element:
Word – We would literally be pencil pushers.
Features highlighted –
Read Mode/ Object Zoom/ Open and Edit PDFs/ Alignment Guides
Excel - We would master drawing lines.
Features highlighted –
Flash Fill/ Recommended Charts/ Quick Analysis/ New Functions for Categories

10. PowerPoint - Flipping ideas wouldbe routine.
Features highlighted –
Presenter View/ Widescreen-Friendly/ Smart Guides/ Merge Common Shapes
Outlook- Snailmail would rule.
Features highlighted –
Preview messages/ Inline Replies/ Sneak a peek/ People Card

11. Thank you

12. Alternative option.